Adrian Luque Paez Email & Phone Number

Alcobendas, Es

Madrid, Comunidad De Madrid, España

• Leading the company’s marketing and communication strategies, ensuring alignment with business objectives and brand positioning.• Analysing and optimising the conversion funnel by designing a tailored customer journey for each client profile, implementing action points to overcome pain points at every stage.• Optimising sales channels: Enhancing SEO positioning, both on-page and off-page; refining the database and programming workflows to leverage email marketing (resulting in a 22% increase in direct sales from this channel); supporting the sales team with incentive programs and a rebate scheme designed to drive sales towards the annual targets set in the strategic plan.• Leading the analysis and repositioning of the brand in the market, deploying new communication strategies in line with the revised objectives.• Developing and implementing the full martech ecosystem to unlock the potential of digital marketing and ensure comprehensive analytics of marketing KPIs, reflected in actionable dashboards

Madrid, Comunidad De Madrid, España

Reporting to the CEO and with a primary focus on leadership and consultancy:• Marketing and revenue plan aligned with the P&L of each product: The Phantom of the Opera, Charlie and the Chocolate Factory, Ghost, Tim Burton's Labyrinth, Nature Ignited, and others.• Designing dashboards and implementing analytics to measure improvements in the following KPIs: Conversion rate (+15%); Average Ticket Price (+32%); Occupancy rate (+7%); Net Income (+8%); among others. Developing action plans based on these insights.• Managing and optimizing all sales and marketing efforts, including channel management, marketing communications, market research, market assessment, competitive differentiation, product positioning, pricing strategies, etc.• Designing loyalty and acquisition campaigns using mail marketing tools (HubSpot), app/web push notifications, and promotions on sales channels.• Marketing Automation: Designing workflows between CRM, ChatGPT, and other tools to support customer service channels, omnichannel strategies, and provide personalized services tailored to each client, aiming to increase ARPU.• Managing a team of 15 to 20 individuals, as well as external agencies (CRO, Growth Hacking, SEO, Social Media, and Google Ads).• Managing over 1,200,000 leads annually while maintaining a high level of data quality in our customer and prospect datalake.

Madrid, Comunidad De Madrid, España

Reporting to the CEO and as a member of the Executive Committee, with a primary focus on:• Designing and executing an efficient and effective brand and marketing strategy across the entire group, in collaboration with the company's strategic plan.• Accelerating gross revenue and net profit growth, with a specific emphasis on maintaining and improving contribution margin and achieving EBITDA goals.• Managing and optimizing all sales and marketing efforts, including channel management, marketing communications, market research, market assessment, competitive differentiation, product positioning, pricing strategies, etc.• Market and customer segmentation, competitive analysis/market intelligence, prospecting, lead generation, and product and market development.• Measuring and reporting campaign performance against objectives (KPIs and ROI), as well as preparing monthly analytics reports, providing actionable insights and recommendations, anddeveloping and coordinating dashboards.• Ensuring a deep understanding of our Martech, including CRM, marketing automation, predictive analytics, and their proper coordination. Integration of tools.• Contributing to and supporting the implementation of corporate initiatives and projects.• Managing a team of 8 individuals, as well as external agencies (CRO, Growth, SEO, Social Ads, and Google Ads).• Over 60,000 leads managed annually. Maintaining a high level of data quality in our customer and prospect datalake.

Madrid, Comunidad De Madrid, Spain

• Design and develop the company’s marketing strategy, aligned with the company’s integrated & strategic plan.• Support the offline campaigns of the different business units.• Measure and report campaigns performance and assess against goals (KPIs and ROI), as well as monthly analytics reporting, providing insights and action-oriented recommendations.• Ensure in depth knowledge of our Martech, including CRM, marketing automation, predictive analytics and orchestration. Integrate and leverage the tools for campaigns.• Analyze the customer experience throughout the customer journey, across all channels and touchpoints.• Management of CRO, UX and Performance in digital media.• More than 150.000 leads managed per year. Maintain the highest level of data quality within our datalake of customers and prospects.

Madrid Y Alrededores, España

Madrid

Alcobendas, Madrid, España

Madrid, Comunidad De Madrid, España

Madrid

Madrid Y Alrededores, España

Italy

Product Management, Special Products Marketing Operations

Master Executive En Dirección De Marketing, Marketing

Master Executive En Dirección De Marketing, Marketing/Gestión De Marketing, General

Grado En Publicidad Y Relaciones Públicas

Activities and Societies: Equipo de atletismo

Técnico Superior En Audiovisuales Y Eventos, Audiovisual Communications Technologies/Technicians, 9,4