International Director responsible for driving the end to end business transformation of existing operations into a fully functional, profitable and growing business resulting in reduced costs, improved operational efficiency and customer satisfaction within UK and Ireland.Achievements include:• Actively leading the tactical and strategic direction of UK operations with accountability for P&L, new business development, strategy and policy implementation, change management, Health & Safety, and customer retention and satisfaction. • Implementing organisational restructure to optimise consistent performance and cohesive communication between departments. • Implementing structured performance & development programmes for the effective management of staff.• Leading the review and improvement of existing customer relationship management procedures to improve customer retention. • Engaging and empowering staff to identify personal development needs, organisational issues and ideas for improvement.• Proactively enhancing public profile through the introduction of a new company website, blog and social media marketing • Successfully enhancing company standards, efficiency, revenue and stability through continuous improvement initiatives.

Independent Record Label. Started as Marketing Manager. Responsible for driving the business development, marketing and growth strategy for the largest independent record label of relaxation music and DVDs sold through retail, trade and mail order• Managing the day to day performance of operations and staff including budget and strategy formation and management • Working closely with staff, 3rd parties and customers to resolve issues and conflict resulting in increased retention and sales • Assisting Sales with the planning and implementation of effective trade campaigns for retailers and distributors • Identifying new concepts and project managing the development of new products from idea generation to manufacture• Identifying and building partnerships with reputable artists to improve service and product quality, including contract negotiation• Leading the development and implementation of an effective mail order computer system to maximise marketing campaigns• Leading all e-commerce activities including the design and construction of a new company website • Planning, budgeting and implementing regular mail order campaigns to profile and target customers resulting in 28% increase in customers over 2 years and an increased average order value

• Responsible for leading and managing merchandising and mail order trading activities for the Royal Air Force Charity, The RAF Benevolent Fund, to maximise donations and exposure• Identified and sourced new product ranges and merchandising for the creation of an high quality aviation catalogue and official merchandise at The Royal International Air Tattoo• Liaised with all external advertising agencies, printers and mailing houses and attended social functions as Guest of Honour• Introduced the innovative concept of a ‘magalogue’ through the collation of multiple mailshots resulting in reduced costs of >£100k and increased awareness and donations for the Fund• Responsible for leading the design, development and licensing of the Royal Air Forces official 75th Anniversary logo.• Managed a large numbers of volunteers at The Royal International Air Tattoo -the world’s largest military airshow.

•Responsible for market research, ensuring cohesive communications and managing direct marketing campaigns •Introducing and project managing the introduction of the first mailsort operation including resolving daily issues with Royal Mail •Led the review and restructure of the returns department through the implementation of a new management structure, staff training programmes and robust operational procedures and systems resulting in improved quality and doubling efficiency

I was selected for the highly respected Graduate Training Scheme for one of the UK's leading Direct Marketing Agencies. Having completed the scheme I worked in the List and Media Department and left as Manager having gained wide experience of targeting , profiling and media.