Adrian O Email and Phone Number

Taking time out from the pressures of management and enjoying being my own boss!

To build up sales for the re-emerging MG brand through pro-active marketing initiatives, excellent customer service and networking with local MG Owners Clubs. Primary responsibilities include:1) To maximise sales and pro-actively follow up all sales leads on a regular basis to their conclusion and monitor and analyse the reasons for purchase or non-purchase.2) To liaise with the Sales Director and Managing Director with regards to marketing ideas and initiatives that I wished to implement – these included arranging external events at town centre supermarkets, attending nationally supported events such as the Bournemouth Air Show, building relationships with the local MG Owners Club and attending their monthly meetings, designing artwork for press and posters.3) To maintain the Purbeck MG site, including: the presentation of the cars (signage, cleanliness, photography), the cleanliness of the whole site (windows, forecourt, courtyard, car park, etc.)4) To achieve budgeted sales figures of both new and used cars through regular stock management and display techniques.5) To arrange and complete test drives with customers, both at the showroom and at customers’ work and home locations to suit – utilising these occasions to promote the car, brand and dealership.

Following a refinancing and Board restructure I was asked to focus my activities on the Furniture Buying and Group Marketing roles within the business. Prime objectives were:1) To organise, plan and create a range plan for the store and to buy product to this plan, whilst maintaining margin and Brand presence. To attend all pertinent shows and report and react to future trends. To involve and communicate openly with the sales staff to ensure ‘buy in’ of new ranges.2) To manage, develop, analyse and ensure ‘best value’ is achieved in all of the Company’s marketing efforts, across all media (TV, Radio, Press, Social, Sponsorship and on line), to achieve an increase in footfall and web traffic, whilst remaining within budget (% of retail sales). To co-ordinate and align efforts between the web administrator, advertising agency and advertising manager.

Managing, promoting and directing the South’s Largest Independent Furniture Company with a group turnover in excess of £12m and employing approximately 70 Staff. Prime objectives were to maximise sales and promotion, minimise waste, energise, motivate, develop, train and empower the staff and ensure the best efficiency from all areas of the business, whilst continuing to look at future development prospects for the Company. This position included the closure of a loss making store and the unfortunate redundancy of 20 staff. The closure and redundancy programme were completed to time and without claim, with all due processes being fairly completed.

Managing a Marketing budget in excess of £400,000 to deliver increased footfall and web traffic to both stores within the group, through effective use of press, radio, TV, social media, PR, in store promotion, Billboards and external events presence. Footfall increased by 7.5% and web traffic by 29.2% during this period. In addition, responsible for Services within the group, including Maintenance of the Company estate (2 stores and warehousing) and Health & Safety. Also responsible for organising major Company projects, which included the organisation and implementation of the Refurbishment Sale and subsequent Refurbishment of the Southampton store from March 2011 to June 2011. This project was completed to planned timescales.

One of the largest Independent Furniture Retailers in the South of England, offering a huge selection of quality branded furniture and carpets in their 30,000 sq. ft. showroom on School Lane.

A retail sales Manager with over 25 years of experience and demonstrating excellent Man-management, Administration and Sales skills, with very strong Customer Care focus and Systems Audit knowledge.; Department Sales Manager Managing a floor of approximately 16,000ft² and a team of 40 Staff. Sales in excess of £3.8m. Sales to wage cost of under 11%. Profit contribution of over £40/ft². Managing Furniture, Carpets, Electrical, Lighting, Linens, Bathshop, Dorma; Glass, Denby and Cookshop. Providing Store cover on a regular basis in the Store Director's absence. Also used in Group roles as: Systems trainer and analyst, Investigator & Buying Advisor. A hands on approach to management, great team motivator and insistent on continued personal, staff and department standards.; Managing a floor of approximately 10,000ft² and a team of 25 Staff. Sales in excess of £2.5m. Managing Furniture, Carpets, Lighting, Montgomery and Rugs. Well utilised for numerous internal investigations, as Investigator and Disciplining Officer. Successfully reduced Sales to wage cost by over 3% through administrative rationalisation and redundancies, whilst maintaining sales

Furnishings; to the above position, providing effective cover in Manager's absence and ensuring all staff were effectively utilised and trained to maximise department sales. First opportunity to cover multiple departments in a much bigger store. Also utilised for store IT cover (basic PC problems, software anomalies, etc.)

Furnishings; to the Homewares Department Sales Manager covering Furniture & Carpets. Directly responsible for ensuring the best possible Customer Care whilst controlling cost, ensuring the sales team were provided with every opportunity to expand their horizons and maximising department sales.

in effective running of department and maximise personal sales. Ensured department paperwork was completed correctly and produced new ticketing for the department.

Promoted to Supervisor (March 1994), duties to include department cover during Manager’s holidays and ensuring customers were served professionally at all times.

Responsible for running of small showroom with 2 members of staff, dealing in Typewriters, Word processors and Fax machines. Proactively promoting showroom through use of mailshots, local advertising, telesales and visual merchandising. Typewriter Centres Limited

Offering holiday cover for the Proprietor's holiday (small one-man store).

Completed several roles within this Company, starting out as a Sales Assistant, rising to Branch Manager and resulting in Service Manager/Co-Ordinator. To promote sales at branch level and increase service department profitability. To produce Company paperwork and tickets for store use and to produce reports for Director's perusal.

To serve customers, increase personal sales and book in customer's goods for repair.