Adrian Percival Email and Phone Number
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Experienced leader driving digital transformation, marketing operations, eCommerce, media, and analytics across Kimberly Clark’s EMEA businesses. Leading a large international teams in setting strategic direction, driving implementation, and providing provocative thought leadership. Key areas of expertise include: Digital, ecommerce, media, and insights and analytics.
Kimberly-Clark
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Emea Digital, Media And Insights DirectorKimberly-ClarkUnited Kingdom
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Emea Digital, Media, Ecommerce And Insights DirectorKimberly-Clark Nov 2021 - PresentIrving, Tx, UsLeading an international team of senior leaders providing thought leadership, hands on implementation and strategic direction to drive tangible business results across multiple areas including :-Digital: Driving digital transformation including zero and 1 party data acquisition, retention and utilisation; connected eco systems; brand sites, apps and CRM.Marketing operations: Providing cost efficient, effective digital marketing support to multiple markets including web and content development.eCommerce: Strategy and capabilities including measurement, retail media, Amazon strategy, digital shelf, training.Media: Leadership of pan EMEA media agency relationship including pitches, optimisation, audits and service development.Insight and analytics: Team responsible for developing and executing EMEA data and analytics vision, guiding critical business decisions across strategy, marketing, innovation, and revenue management including MMM, digital analytics, consumer insight, commercial data utilisation (Nielsen), shopper studies and market research.Capability development: Capability Maturity assessment across supported areas including foundational AI training, digital, retail media, and ecommerce execution.
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Emea Digital Transformation LeadKimberly-Clark Mar 2018 - Nov 2021Irving, Tx, UsLed team responsible for digital marketing transformation of Kimberly Clark's EMEA business.Building strategic response and roadmap, recruiting team to deliver, conducting maturity assessments across multiple EMEA markets. Leading program of implementation, capability building, measurement and ongoing optimisation including web sites, CRM, search and social.Continuing to drive ecom sales and capabilities across EMEA business.
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Emea Baby & Childcare Ecom LeadKimberly-Clark Nov 2016 - Mar 2018Irving, Tx, UsResponsible for eCommerce capability development across Europe Middle East and Africa with a focus on driving profitable sales in Kimberly Clark’s baby and childcare categories (Huggies, Drynites and Pull ups) . Projects included digital shelf, shopper insight projects, pan regional customer development, content and team leadership and development.
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Uk Ecommerce LeadKimberly-Clark Jun 2011 - Nov 2016Irving, Tx, UsDeveloping and implementing eCommerce strategy for UK consumer business (Andrex, Kleenex and Huggies).Focus on customer development through insight, collaboration and innovation, and winning partnerships with all the major UK retailers. Including digital shelf, eCRM, KPI setting/tracking, customer account management, analytics, search and consumer insights.Capability development including best practice sharing, education and technical implementations.Implementation of direct to consumer site for Kleenex and Depend.
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Global Strategy ManagerKimberly-Clark Jan 2010 - Dec 2012Irving, Tx, UsGlobal strategy working across Asia Pacific, Latin America and Europe.Identifying common global business capability needs from in market trends and then partnering with global, regional and local teams to align and implement common/standardised solutions.Significant focus on emerging sales channel at the time of eCommerce including strategy development and driving detailed executional response in lead markets.
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Enterprise Business Intelligence ManagerKimberly-Clark Jun 2006 - Jan 2010Irving, Tx, UsUsing data to drive insights across the global corporation. Multiple technologies.Led global team of analysts and managers
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Supply Chain Project ManagerKimberly-Clark May 2001 - Jun 2006Irving, Tx, UsLed team responsible for pan European implementation of forecasting, supply planning and deployment systems and processes.
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Supply Chain Systems Developer AnalystNestle 1998 - Apr 2001Vevey, ChImplementing forecasting solution across Nestles consumer business units. -
Developer AnalystReuters 1996 - 1998Toronto, On, CaProject : Move to web deployment of data.
Adrian Percival Skills
Adrian Percival Education Details
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The London School Of Economics And Political Science (Lse)Economics And Accounting -
Birkbeck, University Of LondonComputer Science
Frequently Asked Questions about Adrian Percival
What company does Adrian Percival work for?
Adrian Percival works for Kimberly-Clark
What is Adrian Percival's role at the current company?
Adrian Percival's current role is EMEA Digital, Media and Insights Director.
What is Adrian Percival's email address?
Adrian Percival's email address is ad****@****kcc.com
What is Adrian Percival's direct phone number?
Adrian Percival's direct phone number is +4417377*****
What schools did Adrian Percival attend?
Adrian Percival attended The London School Of Economics And Political Science (Lse), Birkbeck, University Of London.
What skills is Adrian Percival known for?
Adrian Percival has skills like E Commerce, Fmcg, Business Strategy, It Strategy, Multi Channel Retail, Management, Digital Strategy, E Business, Strategy, Multi Channel Marketing, Customer Insight, Cross Functional Team Leadership.
Who are Adrian Percival's colleagues?
Adrian Percival's colleagues are Cornelius Bawa, Danny Gentry, Jerry J., Amit Singh, Robert Ridley, Paul Martin Nuñez Aima, Jessica Jessica.calvert.
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