De La Rue’s purpose is to enable every citizen to participate securely in the global economy. As a trusted partner of governments, central banks and commercial organizations, De La Rue provides products and services that underpin the integrity of trade, personal identity and the movement of goods.De La Rue creates and delivers secure product identifiers and ‘track and trace’ software for governments and commercial customers alike to help to tackle the challenge of illicit or counterfeit goods and the collection of revenue and excise duties.

Develop and implement supplies and paper Marketing Programs. Responsible of new product launches. Define, measure and ensure supplies and paper Revenue Plan and Gross Margins targets. Define paper and supplies price positioning by regions. Build and communicate to Distributors price lists and price harmonization guidelines. Support the Distributor development plan with marketing activities. Manage the relationship and pricing agreements with third party providers. Ensure development plan is created for each distributor partner to achieve sales revenue targets. Market share analyses and identify market opportunities. Develop key relationships with senior management/directors within Distributors ensuring Xerox Supplies strategy and paper Business is understood and deployed targets are achieved. Manage the activities and training programs of key personnel within the Distributors. Develop and conduct training and sales support for sales teams, channel partners.Selected Contributions:• Defined pricing strategy according to company vision to reach defined market segment.• Introduced successfully new Product Line to help achieve incremental revenue.• Identified growth initiative for Specialty Paper for the region and implemented new program leading to expansion into new markets.• Created new price lists and pricing guideline for all distribution channel for the new fiscal year.• Created new programs and sales strategy for distribution channel • Introduce new product lines.

Develop and implement sales growth strategies, suitable solutions and recommendations that assist in driving decision-making for establishing new business opportunities. Conduct competition analysis benchmarking existing sales plans and programs, suggesting measures for improving customer acquisition and loyalty. Promote company vision, through long-range strategic planning. Selected Contributions:• Created new company framework and business plan creating sustainable revenue streams, successfully launched introductory packages for 2019 events. • Defined pricing strategy according to company vision to reach defined market segment.

Concurrently champion growth and development of sales initiatives throughout Latin America, fostering profitable relationships with channel partners and managing corporate resources.Promote company vision, through long-range strategic planning, global product management, and reseller training programs. Catalyze expansion of developing markets, prospecting and closing new business opportunities for digital compact cameras, digital interchangeable reflex cameras and audio voice recorders.Selected Contributions:• Created sustainable revenue streams, planning and coordinating distributor activities, within Latin America, and mentoring sales teams to achieve significant sales growth year over year.• Optimized claim’s process, expediting the resolution of distributor claims from Latin American. Served as management liaison, traveling to the country where claim originated and analyzing data to implement viable solutions.• Prospected new territories, within Latin America, including Mexico, Brazil, Peru, Chile, Argentina and Colombia, performing competitive analysis and paving the way for future business expansion.• Developed and implemented innovative growth strategies, negotiating tactical agreements with key duty free distributors within Latin America.

Directed channel operations with subsequent oversight of product management, revenue generation, supply chain life cycle planning and sales forecasting. Devised sales strategies and business plans that facilitated expansion into new markets, increased sales revenues and achieved sales goals. Developed a more responsive and market-driven organization, streamlining client acquisition strategies and nurturing a targeted pipeline to consistently exceed sales quotas. Selected Contributions:• Piloted Samsung toner business interests, managing a quota exceeding $32 Million. Expanded lucrative business opportunities, managing channel partners and fostering relationships with distributors, wholesalers and retailers to acquire best value.• Solidified company footprint, launching it into a leading position as the 3rd major printing company in the world.• Increased sales by 55%, acquiring and developing key focused channels, within consumable business, and built a lucrative pipeline to expand further revenue opportunities.• Consistently exceeded sales goals in Venezuela, one of the foremost regions, in spite of the volatile socio-economic environment.• Grew an impressive service portfolio, increasing revenue 20% year over year, from 2007 to 2011.

Developed new business opportunities, managing HP pricing processes for SMB and Enterprise channels within Latin America. Developed and implemented a strategic framework that drove pricing and go-to-market initiatives for more than 40 product lines producing $2 Billion dollars annual revenue.Mentored a cross-functional team comprised of 30 Latin American Regional Marketing Managers and Regional Pricing Analysts, raising sales and market analysis proficiencies to achieve organizational goals. Selected Contributions:• Directed the Product Life Cycle processes and systems for more than 10 countries within Latin America. Optimized productivity and enhanced the customer experience, through reduction of errors to less than 1%.• Spearheaded training of more than 30 marketing managers and approximately 400 Latin American sales representatives.• Conceptualized and implemented an innovative business model that improved current promotion processes, within Latin America, and reduced response time by 40% for all HP channels.

Responsible to lead Epson’s planning and order management purchases to the North America factories for the product sales in Mexico. Guide Epson’s end users regarding product information and basic technical support, being the first point of contact.