Adrian Rodriguez

Adrian Rodriguez Email and Phone Number

Marketing Strategist @ CLM Marketing & Advertising
Boise, ID, US
Adrian Rodriguez's Location
Boise, Idaho, United States, United States
Adrian Rodriguez's Contact Details

Adrian Rodriguez personal email

n/a
About Adrian Rodriguez

Market planning and strategy professional with extensive experience in customer acquisition, business development and direct sales. Drive annual processes to execute business development and diverse marketing strategies, while leading tactical marketing GTM initiatives for targeted customer segments and unique customer experiences. Business Development through customer-centric and retention strategies with focus on effective implementation across the organization. Analyze, optimize and implement organizational changes both internally and externally resulting in sustainability and profitability. Lead diverse projects ranging in size and scope affecting the entire organization. Change management through targeted projects and processes. Provide training to a variety of stakeholders facilitating successful product launches, annual plans and organizational processes. Instruct, lecture and coach professional selling techniques, marketing and business development.

Adrian Rodriguez's Current Company Details
CLM Marketing & Advertising

Clm Marketing & Advertising

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Marketing Strategist
Boise, ID, US
Adrian Rodriguez Work Experience Details
  • Clm Marketing & Advertising
    Marketing Strategist
    Clm Marketing & Advertising
    Boise, Id, Us
  • Commercial Tire
    Vice President, Marketing And Retail Sales
    Commercial Tire Feb 2022 - Present
    Meridian, Idaho, Us
    Lead the creation and execution of Commercial Tire marketing and retail business strategy providing an outstanding customer experience. Translate business, brand and customer needs into marketing initiatives that drive customer acquisition and strategic objectives. Ultimately ensuring the team's work is successful by leveraging customer insights and market conditions to increase share.
  • Commercial Tire
    Director, Consumer Sales And Marketing
    Commercial Tire Apr 2018 - Feb 2022
    Meridian, Idaho, Us
    Lead and manage the strategic development and implementation of all Retail Marketing and communication strategies to support consistent business unit growth. Translate business, brand and customer needs into marketing initiatives that drive strategic objectives. Oversee and develop market demand planning, generation and digital strategy. Define and deliver an integrated brand and Retail Marketing plan in collaboration with other marketing and cross-functional team members.
  • Commercial Tire
    Area Manager, Operations And Sales
    Commercial Tire Jul 2020 - Apr 2021
    Meridian, Idaho, Us
    Area Manager responsible for operations and sales at multiple locations in Central and Eastern Idaho. Directs operations to create efficiency, ensure consistency and profitability. Drives sales growth and market share within a specific region supported by established locations. Leads Managers to develop individual teams and work collectively to support the broader organization.
  • Joyride Cycles
    General Manager, Co-Owner
    Joyride Cycles Nov 2016 - Jan 2018
    Worked with ownership group executing strategic and annual plans. Drove increased sales and customer acquisition through market planning, events, social media and brand management. Created the overarching marketing strategy and annual tactical plan. Built and managed strong customer relationships to increase lifecycle length and share of wallet. Partnered with third party providers to develop the overall business and customer experience from online sales to in-store point of sale management. Managed vendor lines and worked with three manufacturers to forecast and effectively utilize capital resources. Managed and coached a team of five employees increasing internal communication. Improved customer communication across Service and Sales departments by implementing standardized processes.
  • Joyride Cycles
    Business Development Manager
    Joyride Cycles Jan 2016 - Nov 2016
    Attracted and retained high quality, local customers increasing overall market share. Developed and launched local sales and marketing campaigns driving in-store and e-commerce sales while building customer relationships. Created and managed marketing activities, events and local sponsorships. Developed and tracked custom key performance indicators based on industry standards improving business development and overall efficiency.
  • Boise State University
    Instructor - College Of Business And Economics
    Boise State University May 2015 - May 2016
    Boise, Id, Us
    Lectured and instructed upper-division Professional Selling courses. Taught professional selling techniques identifying potential customers and building long-term relationships. Lectured and instructed students in an upper-division Advertising Agency Management course. Worked with students to create a full-service advertising agency and develop a complete promotional and advertising campaign.
  • John Deere
    Product & Project Manager - Tactical Marketing
    John Deere Aug 2010 - Jan 2014
    Moline, Il, Us
    Developed and implemented annual, product specific, marketing tactics while monitoring program successes. Actively worked with Product Engineering and Marketing Communications ensuring successful product launches. Provided internal and partner training on new product programs. Developed and manage go-to-market activities within a global customer acquisition process. Provided feedback and solutions to upper management effectively implementing change.Developed and successfully managed the implementation of a standardized enterprise-wide customer acquisition process based on an aggressive corporate timeline. Managed change during the transition directly affecting 50+ employees to meet leadership assigned timelines. Worked with other regions globally to successfully implement the same process.
  • John Deere
    Dealer Development Specialist - Business Development
    John Deere Aug 2009 - Aug 2010
    Moline, Il, Us
    Consulted $50M+ Dealers to develop the overall business with profitability and sustainability as primary goals. Managed dealer business optimization projects spanning multiple locations and geographical regions. Developed and managed the first Aftermarket Dealer peer performance group. Acted as subject matter expert for other departments and functions internal to John Deere corporate. Provided training to channel partners.
  • John Deere
    Aftermarket Development Manager - Business Development
    John Deere Sep 2007 - Aug 2009
    Moline, Il, Us
    Account managed high-performing Dealers in the Pacific North West to develop the Aftermarket business. Implemented corporate standardized processes and tools at Dealers ahead of timeline. Responsible for Aftermarket account management in the targeted region. Worked with corporate and Dealer stakeholders overall business optimization and mergers & acquisitions.
  • John Deere
    Marketing Representative - General Marketing
    John Deere Jan 2007 - Sep 2007
    Moline, Il, Us
    Completed two rotations within the Marketing Development Program. Supported factory product line marketing with the successful launch of industry changing cotton equipment. Researched and analyzed competitor and component manufacturer strategies, developing a growth plan for John Deere homeowner equipment.

Adrian Rodriguez Skills

Marketing Strategy Business Strategy Marketing Strategic Planning Cross Functional Team Leadership Business Development Project Management Business Planning Product Development New Business Development Customer Service Forecasting Microsoft Excel Retail Six Sigma Microsoft Office Team Leadership Teamwork Leadership Excel Word Spanish Agriculture Continuous Improvement Strategy Sales Management Competitive Analysis

Adrian Rodriguez Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Business
  • Digital Marketing Institute
    Digital Marketing Institute
    Marketing
  • Colorado State University
    Colorado State University
    Master Of Applied Industrial/Organizational Psychology (M.A.I.O.P.)
  • Colorado State University
    Colorado State University
    Ag Business
  • Colorado State University
    Colorado State University
    Equine Science
  • Colorado State University
    Colorado State University
    Spanish

Frequently Asked Questions about Adrian Rodriguez

What company does Adrian Rodriguez work for?

Adrian Rodriguez works for Clm Marketing & Advertising

What is Adrian Rodriguez's role at the current company?

Adrian Rodriguez's current role is Marketing Strategist.

What is Adrian Rodriguez's email address?

Adrian Rodriguez's email address is ro****@****ere.com

What schools did Adrian Rodriguez attend?

Adrian Rodriguez attended Duke University - The Fuqua School Of Business, Digital Marketing Institute, Colorado State University, Colorado State University, Colorado State University, Colorado State University.

What are some of Adrian Rodriguez's interests?

Adrian Rodriguez has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Marketing, Business Development, Education, Environment, Training, Poverty Alleviation, Advertising.

What skills is Adrian Rodriguez known for?

Adrian Rodriguez has skills like Marketing Strategy, Business Strategy, Marketing, Strategic Planning, Cross Functional Team Leadership, Business Development, Project Management, Business Planning, Product Development, New Business Development, Customer Service, Forecasting.

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