A senior digital loyalty marketing and consumer analytics expert with a track record for building high-performing teams, analytic products, and loyalty programs. Having 15+ years of professional analytics and marketing experience in retail (drug, mass), consumer banking, hospitality, brokerage securities, and client services industries. Direct P&L accountability and responsibility for achieving hard financial targets through defining short and long term marketing and consumer acquisition strategies, as well as commercializing analytics and insights both on the client and professional services side. Deep facility in interpreting and transitioning between advanced analytical solutions (promo-effectiveness, media mix, 1:1 offers) and broad strategic business applications to uncover and deliver meaningful financial value.Success in managing large teams (170+) across multiple geographies within both traditional and matrix organizations. Skilled in unlocking consumer insights in large amounts of consumer and market data to drive business results and align C-level leaders and executives toward decision making. Experience in working with IT functions to define business needs and align key technology decisions and investments to fuel growth.