• Manage product lifecycle management including SKU portfolio, inventory management and product pricing for all SKUs.• Improve pricing strategy in Malaysia to ensure regional harmonization. • Conduct P&L management and capturing value through pricing strategies to optimize product profitability. • Collaborate with distributors and strategic partners to identify and drive new product launch.• Analyze market study using external and internal data to capture marketing opportunities and trends for product planning. • Lead and manage cost saving activities via improving supply chain, distribution channel, manufacturing process and duty cost. • Handling marketing collaterals such as designing flyers, provide sample, organize product training and sponsorship for promotional events.

• Led & organize industry member participation in international tradeshow, seminars, working visit & business matching with the aim of promoting Malaysian rubber products globally.• Oversee design and develop promotional strategies to increase awareness of Malaysian made rubber products in domestic and foreign market.• Maintain good rapport with industry member, business associations, community groups and other government agencies via organizing B2B working visit and trade mission.• Provide market feasibility report to assist industry member in making decision on potential business opportunities for overseas market.• Manage creative and event agencies to develop high quality and effective marketing events & materials.• Handle and control of advertising and promotional budget allocated for respective marketing campaigns.

• Manage submission and analysis of daily sales report and monitor dealers’ sales performance to management team.• Analyze sales trend and forecasting and participate in sales planning strategy to capture opportunities and increase wholesale growth.• Maintain good rapport and build collaborative relationship with our dealers to increase retail market share.

• Assist senior engineers in engineering, procurement, construction, and commissioning (EPCC) projects.