Founder & Managing Director
CurrentAs the Founder and Managing Director of Lawnsmith Australia, I lead a passionate effort to simplify and enhance lawn care for homeowners. Noticing there was a significant barrier of entry for new lawn care enthusiasts, I commenced work on creating the Lawnsmith app, an innovative mobile platform combining quality products, expert advice, and smart technology. We're about helping guide people to achieve their lawn goals, from casual enthusiasts to fanatics.As part of this journey, I am responsible for driving the company’s strategic direction, continuous and close liaison with the app strategy, project, design and development teams, engagement with the customer community, engagement with product suppliers and brands, staying informed on lawn care trends and collaborating with industry experts to ensure Lawnsmith Australia remains a trusted source for lawn care solutions.With Lawnsmith Australia, I am on a mission to make lawn care accessible, effective, and enjoyable for everyone, including those who have yet to discover the joy and satisfaction of lawn care. I'm a strong believer in a research and science-based approach to lawn care, as well as implementing environmentally sustainable lawn care practices.The Lawnsmith app is still in the planning & development stage, any stakeholders in the lawn care industry are encouraged to reach out!
