We’re a dynamic and forward-thinking global agency. With a foundation rooted in creativity and innovation, we specialize in providing comprehensive solutions that drive business growth. From media buying and full-funnel marketing to 360-degree optimization, we harness the power of cutting-edge strategies and technologies to deliver exceptional results.

At Teads, we are a company of entrepreneurs. We have been disrupting the video advertising space for the last several years. Driven by our vision to build the definitive platform, uniting the world’s best publishers, we have been expanding our focus beyond video advertising. This vision is centered on 4 key pillars that help solve major challenges in the industry.- A single access point to the worlds best publishers- Full-funnel solution for brands & monetization solutions for publishers- Creative that cuts through the noise, but respects the user- Guaranteed results, powered by AI & dataThe Teads Global Media Platform is the result of our commitment to delivering better advertising outcomes for brands, better monetization solutions for publishers such as The Economist and Apple News, and better experiences for consumers.

China Trading Desk is more than just a technology platform. Whilst we have our own trading desk & DSP (Programmatic) platform to integrate the right media with the right audiences, we also pride ourselves with the resources and knowledge in being able to enhance the entire advertiser setup, approval & media buying process. • Set up and manage the business growth strategy aimed at penetrating the international markets.• Coordinate with the country leads for managing global markets and business units.• Spearhead operations of the sales & operations teams across APAC markets in accomplishing business and revenue targets.• Prepare and present sales forecasts and pipeline based on evaluated changing market dynamics and other related factors.• Develop and maintain productive business relationship and partnerships with agencies in the region.• Conduct market research and analysis to build business models to adapt to new products and demands in the market.• Spearhead team efforts planning, implementation / evaluation of organization's programs and services aimed at rendering qualitative service delivery• Provide leadership to project managers in managing business critical initiatives for standardizing business SOPs, developing reliable solution and process improvement to drive accountability and results in the business

Founded in 2008, iPinYou is a leading internet advertising technology company and the largest DSP (Demand-Side Platform) in China. Our vision is to improve the efficiency and productivity of digital advertising. We have built competitive advantages upon world-class real-time advertising architecture and algorithms and patented technology in audience profiling and audience targeting.Overseeing Sales and Operations in APAC, further expanding iPinYou's presence internationally. Responsible for business development and revenue growth in APAC.Establishing iPinYou as an International DSP.Manage a team in driving the best strategy and solutions for clients'Managing DSP & DMP adoption.

• Involved in managing digital buys for Hong Kong for 2 media agencies based on organizational policies and procedures.• Rolled out internal and external training & education to drive the programmatic spend in the country.• Identified new business through strategic partnerships and public exposure leading to enhanced market penetration.• Developed and managed publisher relationships to create the first digital SSP in Hong Kong.• Enhanced the team to 10 staff and integrated other departments into one joint operational unit.• Initiated new revenue channels through programmatic trading deals.

• Involved in managing Data Management Platform for P&G in China & Australia.• Convened and hosted regional meetings liaising Client, Agency & technology partners.• Managed cross border teams in US, India, Singapore and Hong Kong for campaign operations.• Managed APAC’s operation team across APAC and worked as the Member of the pioneer team in developing Real Time Bidding in China.

• Focused on cross platform campaign management, managing campaigns on exchanges such as Google ADX, Appnexus, RMX, Pubmatic, Brightroll, Facebook, SpotXchange, Rubicon & Adap.TV.• Involved in client relationship, team operations and pre-sales.• Responsible in identifying new solutions and technology to improve performance.