Adrian Winther Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Figuring it out!* Growth/Marketing Strategy* Pricing* Martech* Analytics* Team enablement

Melbourne, Victoria, Australia

Growth lead focused on scaling acquisitions for a fast-growing, challenger start-up in the energy sector. This includes:* Cyclical evaluations of current growth strategy, with a focus on distribution for new user acquisition* Working with in-house creative team to scale growth of Paid Social/Search/Display/Video channels * Test and learn design and implementation for new creative assets / new channels* Managing key agency relationships for media activation* Working with product team to optimise downstream conversion rates on website, email and app channels* Enabling marketing and growth teams with data analysis, and teaching use of self-serve data tools

Melbourne, Victoria, Australia

Performance marketing lead focused on scaling acquisitions for a fast-growing, challenger start-up in the energy sector. This included:* Cyclical evaluations of current growth strategy, with a focus on distribution for acquisition growth* Funnel testing, building MVPs for different value propositions and hooks to attract TOF audiences* Working with in-house creative team to scale growth of Paid Social/Search/Display/Video channels * Test and learn design and implementation for new creative assets / new channels

Melbourne, Australia

Led an activation team responsible for key agency accounts, Google Cloud (B2B) and Tigerair (B2C). This included:* Performance marketing / media channel activation* Client reporting* Growth scenario planning / forecasting * Consulting on digital strategy* Test and learn planning and execution* Thought leadership on digital best practices / new innovations and tactics* Ongoing management of employee development plans

Frankfurt Am Main Area, Germany

Managed brand and performance campaigns in international markets for a key agency account, Lufthansa (B2C). This included:* Full-cycle campaign management of ATL and BTL campaigns, from brief to end reporting* Consulting on digital and offline media strategies* Establishing a pilot for performance campaigns delivered via online travel agency partners (OTAs)* Centralising overall digital performance reporting using Campaign Manager 360 * Collaborating with internal teams on global digital retargeting performance* Developing performance frameworks and media planning guidelines for global markets* Leading the rollout of a new global performance reporting platform

Berlin, Germany

Managed paid search performance for several agency accounts. This included:* Campaign and bid management in Google Ads and Google Ads Editor* Managing the entire campaign and billing process for clients’ AdWords accounts* Optimising campaign performance for clients’ brand and business goals: lead generation, brand awareness, consideration, conversion, store traffic, customer retention, and loyalty* Analysing campaign data and providing important insights to clients

Melbourne, Australia

Community management of governmental Facebook and Twitter social pages.Managed and executed a content calendar across social channels to promote the positive impacts of community work programs.

Melbourne, Australia

End-to-end management of Paid Social campaigns on Facebook / IG for overarching brand and performance goals.Optimised Paid Search campaigns to increase average CTR by over 4%.Increased conversion rates on newly developed e-commerce site via testing of different landing pages, creatives.Managed brand pages on FB / IG and promoted business channels like store, online and grooming services with organic content.Oversee all aspects of retail inventory including range selection, pricing, ordering, and supply lead times for over 3,000 product lines. Increase gross profit margins across retail sales from 28% to 35% within 6 months of commencing role.Led a team of retail sales assistants and provided incentives for delivering on higher sales, increased basket sizes and customer loyalty.

Melbourne, Australia

Managed bar team to deliver exceptional banquetsTracked beverage consumption and provided accurate reports to senior managementReduced wastage across entire beverage inventoryLiaised between event managers, serving staff and clients to ensure smooth execution of functionsPlanned beverage inventory storage and allocation of deliveries

Used Excel advanced formulas and Pivots to provide in-depth sales reporting to the buyers in each sales categoryLiaised between warehouse and buying team to ensure stock levels are accurately being updated in databasesDeveloped new inventory solutions as part of the Auckland Airport opening project, our new airport opening in July 2011