▪ Developing and implementing Customer Acquisition Strategy and Sales Promotion Strategy for 9-figure global ecommerce;▪ Planning company's revenue targets and taking responsibility for the entire multi-million dollar customer acquisition budget;▪ Leading 10-people Performance Marketing Team in performance marketing driven company;▪ Reporting directly to the CEO.

▪ Managing Paid Social (Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, Programmatic), SEM (Google, YouTube, Bing), Performance TV, and Amazon, with multi-million dollar budget;▪ Growing Performance Marketing Team from 4 to 10 Specialists in 8 months, while still serving as Paid Social Leader / Senior Meta Ads Specialist and lacking SEM Leader, until I hired and onboarded new people for these positions.▪ Developing and implementing Customer Acquisition Strategy and Sales Promotion Strategy for 9-figure global ecommerce;▪ Handling many of the CMO responsibilities, after the current CMO was promoted to CEO;▪ Reporting directly to the CEO.

▪ Managing Facebook, Instagram, TikTok, Pinterest, Snapchat, and Twitter advertising activities in 27 markets with over $1,000,000 monthly budget;▪ Preparing and implementing short- and long-term strategy, setting up goals and defining priorities;▪ Leading a team of 4 specialists;▪ Being a hands-on leader, highly involved in the day-to-day activities and decisions of the team. Running and optimizing campaigns, preparing performance optimized ad creatives with the support of the Creative Department, preparing analyses and reports, optimizing the entire sales funnel supported by Analytics, CRO, and Engineering Departments;▪ Creating cross-division synergies between Paid Social, Organic Social Media, SEM, Influencer Marketing, Branding & PR, and CRM team;▪ Reporting directly to the CMO.

▪ Decreasing Facebook CAC by over 30% in the first three months after joining the team;▪ Running profitable 8-figure/month performance campaigns on Facebook;▪ Planning and running massive amount of tests and conversion lifts, breaking down and analysing the data, turning it into meaningful insights and sharing reports and gathered knowledge across the organization;▪ Running Alfa and Beta tests of new, upcoming advertising tools and features for Facebook and influencing their further development, often as the only advertiser in Europe. Always up to date;▪ Preparing performance optimized ad creatives for each part of the sales funnel: prospecting, retargeting, loyalty, with the support of the Creative Department with our own film studio.▪ Optimizing the entire sales funnel supported by Analytics, CRO, UX and Engineering Departments.

Ecommerce Marketing Agency For Mission-Driven Businesses. Facebook Partner Agency. Helping ecommerce clients grow their business profitably, using Facebook & Instagram Ads, Google & YouTube Ads, performance optimized Ad Creatives, CRO, Email Marketing and Web Analytics.▪ Building and leading 7-figure, 10-people, Passion-driven Performance Marketing Agency▪ Developing and implementing Customer Acquisition Strategy for multiple 7- and 8-figure Ecommerce Clients from US and EU, from various niches, including Fashion Accessories, Beauty, Supplements, Tech and more.

▪ Providing comprehensive facebook ads performance marketing services to ecommerce and lead ads clients, from strategy to execution;▪ Running profitable advertising campaigns on Facebook for various businesses, including Supplements, Beauty, Fashion, Electronics, Info Products, Events, Telemedicine, Aesthetic Medicine, Sport and Dietetics, Pet Supplies, Financial Services, and more;▪ Planning and running massive amount of tests, breaking down and analysing the data, making valuable conclusions and sharing reports to spread the gathered knowledge across the organization.▪ Ad account audits and 1-on-1 consulting;▪ Planning content and preparing briefs for performance optimized ad creatives;▪ Ad copywriting;▪ Web analytics (including things like setting up GA with Enhanced Ecommerce and implementing Facebook Pixel with GTM);▪ Consulting and coaching for agency employees in the field of performance marketing (main go-to person whenever any issue appeared);▪ Substantive support of the sales department at important meetings with potential clients;▪ Project management;▪ Writing expert articles, conducting lectures for the marketing clubs of Warsaw universities, running workshops and webinars for hundreds of participants.