Adrian Zepeda Email and Phone Number

- Spearhead email marketing campaigns for the Esri Public Safety and National Government teams, significantly elevating performance metrics through systematic A/B testing and optimization to consistently surpass industry benchmarks - Develop comprehensive dashboards and Excel pacing reports to meticulously monitor performance, and evaluate campaign effectiveness - Manage the entire social media strategy for the Esri Public Safety and National Government teams, resulting in a remarkable 70% lift in audience engagement - Serve as a creative catalyst for the Esri Public Safety and National Government teams, introducing innovative content concepts and pioneering diverse campaign strategies to enhance audience interaction and campaign success - Craft web page assets, strategically designing them to elevate conversion rates for email list sign upsImplemented an internal marketing automation system streamlining our content collection process across the broader Esri Public Safety and National Government teams - Designed and developed executive reports and dashboards to track and analyze key performance indicators (KPIs) for senior leadership. - Served as the team's pivot table expert, leading training sessions to teach colleagues how to interpret and manipulate raw data effectively. - Monitored and analyzed marketing data across multiple channels, uncovering insights into customer behavior and campaign performance. - Delivered data-driven presentations to stakeholders, including senior leadership, to support strategic decision-making. - Proficient in analytics tools such as Adobe Analytics, Microsoft Excel, and Power BI.

- Generated client sponsorship/campaign recaps, and presented reports to clients, ensuring they received value of paid media investment - Worked cross functionally with internal stakeholders to optimize campaigns ensuring metrics met industry benchmarks - Managed million-dollar, multi-platform campaigns ranging from paid social, digital, TV and radio from RFP to execution and managed client expectations ensuring all internal and external stakeholders aligned on project timelines - Brainstormed, and collaborated on special projects with internal and external stakeholders and partners to ensure smooth execution. (Helped spearhead LA Pride Partnership, and managed relationships with key stakeholders.) - Gathered materials needed for new sales pitches and assisted during client presentations, and client productions - Worked together with AEs ensuring all cllient needs were being delivered. - Pioneered and facilitated the successful closure of a significant deal for Univision Trabajos as the sole Junior Account Executive involved on the account - Collaborated with cross-functional stakeholders across multiple departments in preparation of client presentations

• Worked closely with Business Development VP’s to manage and grow existing B2B partnerships and acquire new business.• Assisted in client outreach and communication with new and existing partners.• Collaborated with cross-functional stakeholders across multiple departments in preparation of client presentations. • Synthesized complex data into actionable insights and helped develop and build business cases.• Acted as a conduit to internal teams such as strategy & insights, sports, and internal production resources.• Compiled and prepared spend reports, business plans and other business development documents.• Coordinated travel, and meetings for VP’s of Business Development.• Managed Salesforce inputs for VP’s and ensured accurate reporting of KPI’s.• Knowledgeable in Salesforce, Nielsen, Kantar, MediaRadar, Winmo, EDO, Matrix, Dealmaker and Concur

• Promote station through audience interaction, increasing station awareness. • Communicate with potential listeners through prize giveaways, boosting brand awareness. • Interact with clients, ensuring execution of event met industry and client standards.

• Assist in production, coordination, and execution of special projects and events. • Execute Sales tracking for live events, ensuring client advertisements were aired. • Assist influencer marketing department to ensure brand safety regulations were met

• Ensure attendees are happy, hydrated, and healthy increasing customer satisfaction.• Promote positive festival habits to festival goers, increasing safety and decreasing at-risk behaviors. • Maintain constant and effective communication via radio during festival peak hours to ensure logistical operations ran smoothly.• Flag down at-risk attendees during stressful situations to medical staff, reducing medical emergencies.

• Increase website traffic through creation of ad campaigns via social media. • Organize and overlook CRM system and follow up with leads, boosting clientele. • Manage social media platforms, increasing engagement and audience reach.