Adriana Alcaide Ramos Email and Phone Number

Bergner is a company founded in 1999 that began as a company specializing in kitchenware and is, today, a supplier of household items to consumers around the world.- Coordination and internal management of the Marketing needs of the Sales team. Development of 360º media plans (shootings, filming, campaigns on TV, radio, paid, landing pages) to support the company's strategic campaigns. Support to international marketing teams for the development of their specific projects.- CRM Manager: definition and implementation of the CRM strategies of the company's digital department. Database segmentation, migration management and full responsibility for the company's D2C email marketing strategy. Support to international teams for their own development.- Responsible for the Chef & Creators Club: communication platform that, together with chefs, cooking schools and content creators, supports the company's strategic projects. Management of relationships with Chefs in the Spanish territory.- Support to the Ecommerce and Social Media teams in transversal projects for the digital team

- Coordination of the Design and Content teams, establishing priorities and channeling the needs and requests of the Department Management, other teams and external teams.- Collaboration in the development and implementation of new projects (new D2C ecommerce, App for new Air Fryers collection, new corporate website...)- Definition of CRM, Marketing Automation and Email marketing strategies with the help of the Department Director; management of tools used by the digital area.

Flocktory is a SaaS platform that covers the entire user lifecycle. Through different modules, Flocktory attracts, retains, converts and builds user's loyalty, considering the particularities of each sector.As Account Manager, I'm dedicated to:- Development and continuous management of campaigns and strategy with the company's clients, with weekly monitoring and continuous optimization (of CR, AOV, lead acquisition, loyalty, personalization and segmented automation)- Strategic definition of campaigns and development of these thanks to our own software. Design of these campaigns through CSS and HTML (pop ups, email collectors, workflows, forms, email marketing and push campaigns)- Analysis and presentation of results through Google Analytics and our own analysis tools for the optimization of strategies.

Management of the company's Email Marketing platforms (Mailchimp, Connectif and Active Campaign) together with the CRM platform (Pipedrive) with the aim of creating user segments and automated workflows thanks to the interconnection of tools.Creation and layout of content and landing pages for webinars, courses and trainings.Restructuring and cleaning of the BBDD, in Pipedrive and Wordpress.Daily work with the Sales teams to propose easy-to-use solutions to their user management and classification needs.

- Social Media management (LinkedIn, Twitter and Instagram) and programming tools (Hootsuite)- Email automation and campaign management (Active Campaign, Mailchimp)- Creation of online courses (Moodle)- Design and launch of paid campaigns (Facebook Ads, LinkedIn Marketing Solutions)- Publication and editing of blog posts and website (Wordpress)- Web analytics and results reporting (Google Analytics, Goodle Data Studio)- Ecommerce management (Prestashop)- Creation of forms (Typeform, Google Forms)- Support in various accounts in copywriting of pieces, posters, emails, etc.

- Management of the company's social networks: LinkedIn, Twitter and Instagram.- Photography creation- Support in different accounts.

I've done my first internships at Unitrips Travel, a travel agency for young people and students who want to live a multicultural experience in Europe or Morocco. Within this company, I held the position of Social Media Manager, where my tasks were:- Management of all the networks and social media belonging to the company.- Creation of Instagram and Facebook campaigns, with prior analysis of the insights and the activity of the target audience (monitoring of interactions, observation of our audience's trends).- Daily management of the Adobe package in order to create the Social Media graphics.- Export and control of the agency's daily reserves. Continuous contact with suppliers.- Customer service and management of promotional mailing (Sendinblue).- Support management in the organization of fairs and events.- Communication support to the different company headquarters abroad (Dominican Republic, Mexico, Chile...)- Tour Leader on trips organized by Unitrips: group management tasks, team building, conflict resolution ...