Adriana Bracamonte Email and Phone Number

Developing POS materials: Creating and overseeing the production of marketing materials like signage, displays, and promotions for retail spaces.Coordinating store openings: Planning and executing communication campaigns for new store openings, including local marketing efforts and public relations.Brand alignment: Ensuring that all marketing efforts, both in-store and during openings, align with the brand's identity and messaging.Collaborating with teams: Working closely with sales, design, and retail teams to ensure seamless execution of POS strategies.Analyzing performance: Tracking the effectiveness of marketing campaigns and POS materials, making adjustments for optimization.

Responsible for managing multi-channel advertising campaigns (TV, radio, digital media and events), as well as developing packaging and point-of-sale (POS) materials, ensuring execution aligned with client objectives. Acted as the primary liaison with the client, developing creative briefs, overseeing deadlines and budgets, and coordinating with internal teams and external suppliers. Additionally, monitored campaign results and presented performance reports to optimize future actions.

Web content management (CMS) and digital initiatives, which encompass the creation of email marketing campaigns, social media, and banners. Additionally, I oversee ATL projects, including television campaigns and print advertisements, among other activities.I am responsible for developing and presenting briefings to the creative team and programmers, ensuring that the creative outputs adhere to and align with the brand guidelines. Additionally, I oversee the timelines to guarantee that the deadlines established with the client are fulfilled.Maintain ongoing communication with the international department (DDB Germany) to address incidents pertaining to the CMS or the development of campaigns.

Thorough management of the account and related projects, which includes creating effective communication strategies.Recognizing needs and getting client requests, making sure there’s a clear grasp of goals.Creating briefs for both online and offline campaigns, making sure the client's vision matches up with the creative team.Handling feedback between the client and the creative team, making it easier to implement changes and enhancements.Keeping track of how the project is going and making sure everything is done on time, so we can stick to our deadlines and complete all the necessary tasks.

Team supervision: Coordinate and lead account executives to work efficiently, delivering results within established deadlines and budgets.Account management: Maintain client relationships, understanding their needs and ensuring they are met.Advertising strategies: Develop strategic proposals with the creative team.Quality and consistency: Ensure campaigns align with the client's strategy.Budgets and timelines: Ensure projects are completed within the assigned deadlines and resources.Problem-solving: Address challenges during campaigns, maintaining clear communication.