Adriana Maraccini Email and Phone Number
I am Adriana, proud mother of Ana and Julia, passionate about their education anddevelopment. It has been and continues to be an incredible journey, understanding eachphase and, as I usually say, being a mother, is my huge self-development plan.In the workspace, the same passion for cultivating positive working relationships motivates medaily. I love what I do and make a difference fostering understanding and effectivemanagement within teams combined with my ability to solve problems and reach results. Ithrive on solving complex challenges and have consistently delivered results that droveorganizational progress.With a track record of leadership that prioritizes both people and outcomes, I have built mycareer of more than 16 years with a diversified experience in Marketing and Trade Marketing,in global and local FMCG companies and a branding agency. Over these years I have had theopportunity to deep dive into data analytics, to plan marketing strategies, to build and managestrong brands, to innovate bringing creative solutions to marketing challenges,and to plan the communication of incredible brands such as Trident, H2OH!, Kero Coco,Natural One, Neve, Plenitud and recently, launching Poise brand in Brazil.My moto is that by empowering people and strategically thinking brands & products/services,it is possible to elevate and transform results in consumers’ lives, companies’ employees andcommunities, with a lasting impact.
Forno De Minas
View- Website:
- fornodeminas.com.br
- Employees:
- 1172
-
Head De MarketingForno De MinasState Of São Paulo, Brazil -
Senior Marketing Manager LatamKimberly-Clark Jun 2023 - PresentSão Paulo, BrasilStrategic influence for the local Marketing Teams Leaders across more than 15 countries in Latin America. Responsible for developing, aligning and ensuring the launch of brand Poise and future pipeline innovation projects across the region. Accountable for P&L management. -
Senior Marketing Manager BrazilKimberly-Clark Jun 2020 - May 2023São Paulo, São Paulo, BrasilLeading teams of 3 or 4 direct reports and responsible for brands strategy, communication, media, execution and innovation plans and execution. Owner of A&P budget allocations and efficiency, and accountable for P&L management. -
Head Of Marketing And Trade MarketingNatural One S/A Jul 2017 - Jun 2020São Paulo, BrazilDirect report to the CEO and leading a team of 5 direct and 2 indirect reports. Responsible for the P&L management, brand positioning and architecture, portfolio strategy, digital marketing and social media, as well as for the Trade Marketing strategies and events’ planning and execution. Human Resources administration, people development and management. -
Planning ManagerTouch Branding Brasil Jan 2015 - May 2016São Paulo Area, BrazilDirect report to the agency’s owners. Responsible for maintaining clients contact, strategic planning and projects’ management for brand positioning for different segments as FMCG, Retail and B2B. -
Marketing ManagerPepsico Aug 2014 - Jan 2015Reporting to the Marketing Director. Responsible for planning and managing KeroCoco, as well as for leading all innovation projects. Accountable for the P&L management. -
Innovation Manager - BeveragesPepsico Jul 2012 - Sep 2014Direct report to the Marketing Manager. Responsible for the day-by-day relationship with Ambev (bottler) and PepsiCo Foods Business Unit Crossi-functional teams, while leading the strategy and launch plans, P&L and product mix management, branding planning and execution of the innovation projects for Pepsi, H2OH!, Lipton and new businesses. -
Business Intelligence Manager - BeveragesPepsico May 2011 - Jun 2012Direct report to the Executive Manager. Responsible for managing and issuing sales reports, analysis and assessment of Trade Programs implemented by Ambev, oversight of the Category Management efforts for Soft Drinks and Hydration at Walmart Brazil, coordination and debriefing of Ad hoc research projects. -
Trade Marketing Coordinator - Categories DevelopmentKraft Foods Jan 2011 - May 2011 -
Catman And Shopper Insights AnalystCadbury Plc. Mar 2010 - Feb 2011
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Catman And Shopper Insights Pleno AnalystCadbury Plc. Aug 2007 - Feb 2010
Adriana Maraccini Education Details
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Pós-Graduação Em Administração Estratégica -
Graduação Em Administração De Empresas, Com Ênfase Em Marketing
Frequently Asked Questions about Adriana Maraccini
What company does Adriana Maraccini work for?
Adriana Maraccini works for Forno De Minas
What is Adriana Maraccini's role at the current company?
Adriana Maraccini's current role is Head de Marketing.
What schools did Adriana Maraccini attend?
Adriana Maraccini attended Fia Business School, Escola Superior De Propaganda E Marketing.
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