Adriana Maraccini

Adriana Maraccini Email and Phone Number

Head de Marketing @ Forno de Minas
State of São Paulo, Brazil
Adriana Maraccini's Location
São Paulo, São Paulo, Brazil, Brazil
About Adriana Maraccini

I am Adriana, proud mother of Ana and Julia, passionate about their education anddevelopment. It has been and continues to be an incredible journey, understanding eachphase and, as I usually say, being a mother, is my huge self-development plan.In the workspace, the same passion for cultivating positive working relationships motivates medaily. I love what I do and make a difference fostering understanding and effectivemanagement within teams combined with my ability to solve problems and reach results. Ithrive on solving complex challenges and have consistently delivered results that droveorganizational progress.With a track record of leadership that prioritizes both people and outcomes, I have built mycareer of more than 16 years with a diversified experience in Marketing and Trade Marketing,in global and local FMCG companies and a branding agency. Over these years I have had theopportunity to deep dive into data analytics, to plan marketing strategies, to build and managestrong brands, to innovate bringing creative solutions to marketing challenges,and to plan the communication of incredible brands such as Trident, H2OH!, Kero Coco,Natural One, Neve, Plenitud and recently, launching Poise brand in Brazil.My moto is that by empowering people and strategically thinking brands & products/services,it is possible to elevate and transform results in consumers’ lives, companies’ employees andcommunities, with a lasting impact.

Adriana Maraccini's Current Company Details
Forno de Minas

Forno De Minas

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Head de Marketing
State of São Paulo, Brazil
Employees:
1172
Adriana Maraccini Work Experience Details
  • Forno De Minas
    Head De Marketing
    Forno De Minas
    State Of São Paulo, Brazil
  • Kimberly-Clark
    Senior Marketing Manager Latam
    Kimberly-Clark Jun 2023 - Present
    São Paulo, Brasil
    Strategic influence for the local Marketing Teams Leaders across more than 15 countries in Latin America. Responsible for developing, aligning and ensuring the launch of brand Poise and future pipeline innovation projects across the region. Accountable for P&L management.
  • Kimberly-Clark
    Senior Marketing Manager Brazil
    Kimberly-Clark Jun 2020 - May 2023
    São Paulo, São Paulo, Brasil
    Leading teams of 3 or 4 direct reports and responsible for brands strategy, communication, media, execution and innovation plans and execution. Owner of A&P budget allocations and efficiency, and accountable for P&L management.
  • Natural One S/A
    Head Of Marketing And Trade Marketing
    Natural One S/A Jul 2017 - Jun 2020
    São Paulo, Brazil
    Direct report to the CEO and leading a team of 5 direct and 2 indirect reports. Responsible for the P&L management, brand positioning and architecture, portfolio strategy, digital marketing and social media, as well as for the Trade Marketing strategies and events’ planning and execution. Human Resources administration, people development and management.
  • Touch Branding Brasil
    Planning Manager
    Touch Branding Brasil Jan 2015 - May 2016
    São Paulo Area, Brazil
    Direct report to the agency’s owners. Responsible for maintaining clients contact, strategic planning and projects’ management for brand positioning for different segments as FMCG, Retail and B2B.
  • Pepsico
    Marketing Manager
    Pepsico Aug 2014 - Jan 2015
    Reporting to the Marketing Director. Responsible for planning and managing KeroCoco, as well as for leading all innovation projects. Accountable for the P&L management.
  • Pepsico
    Innovation Manager - Beverages
    Pepsico Jul 2012 - Sep 2014
    Direct report to the Marketing Manager. Responsible for the day-by-day relationship with Ambev (bottler) and PepsiCo Foods Business Unit Crossi-functional teams, while leading the strategy and launch plans, P&L and product mix management, branding planning and execution of the innovation projects for Pepsi, H2OH!, Lipton and new businesses.
  • Pepsico
    Business Intelligence Manager - Beverages
    Pepsico May 2011 - Jun 2012
    Direct report to the Executive Manager. Responsible for managing and issuing sales reports, analysis and assessment of Trade Programs implemented by Ambev, oversight of the Category Management efforts for Soft Drinks and Hydration at Walmart Brazil, coordination and debriefing of Ad hoc research projects.
  • Kraft Foods
    Trade Marketing Coordinator - Categories Development
    Kraft Foods Jan 2011 - May 2011
  • Cadbury Plc.
    Catman And Shopper Insights Analyst
    Cadbury Plc. Mar 2010 - Feb 2011
  • Cadbury Plc.
    Catman And Shopper Insights Pleno Analyst
    Cadbury Plc. Aug 2007 - Feb 2010

Adriana Maraccini Education Details

Frequently Asked Questions about Adriana Maraccini

What company does Adriana Maraccini work for?

Adriana Maraccini works for Forno De Minas

What is Adriana Maraccini's role at the current company?

Adriana Maraccini's current role is Head de Marketing.

What schools did Adriana Maraccini attend?

Adriana Maraccini attended Fia Business School, Escola Superior De Propaganda E Marketing.

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