Part of the Intcomex Group, Accvent is an industry leader focused on the fast-growing field of technology. Diversified portfolio of 6 brands and over 1,400 products. Strong network of 100 partners and 10,000 authorized resellers in 45 countries. · Build a robust marketing strategy that supports new product launches in 45 LATAM countries.· Negotiate and execute strategic partnerships with Fortune 500 retail enterprises such as Office Depot and Walmart.· Manage a $3M marketing budget, develop and deliver strategies that exceed expectations.· Responsible for a team of 6 professionals in plus co-management of 2 overseas teams.· Successfully manage marketing intelligence programs across 10 countries.· Drive integrated marketing plans across the Product, Commercial, Brand, Digital and eCommerce teams, to ensure country level marketing plans are focused on key regional business priorities.· Lead regional insights teams to drive superior end user understanding that results in a stronger, more relevant, engagement with Latin American target audiences and increases conversions and loyalty.· Establish a quantifiable mindset for the organization by identifying and tracking KPI’s for performance, work hours, and agency spending.· Collaborate easily in a matrixed organization; bring together and hone cross-functional working relationships across brand management, digital marketing, insights, packaging, graphic design, content creation, product marketing, commercial sales, and e-Commerce; leverage strengths of the group while holding them accountable for seamless execution that defies silos. · Strategic marketing management of segmentation, influencers, distribution channels, inbound and email marketing, SEO and SEM.

Led strategic initiatives to ensure long term success in market share and profitability. Negotiated and coordinated business strategies both internally and externally.• Managed two territories: Colombia and Mexico.• Positioned the brand and expanded the retail market in LATAM.• Developed the sales strategy and team training

Intcomex Inc. is a premiere distribution company serving Latin America and the Caribbean the last 21 years with a wide variety of information technology (IT) products including computer components, peripherals, software, computer systems, accessories, networking products and digital consumer · Manage sales team for improving sales of Accvent brands.· Develop selling strategies to achieve sales goals (Promos, E-Blast, Spiffs, Contest, Customer breath)· Develop and execute plans to meet revenue and GP goals.· Call customers with specific purpose (new opportunities, new products, special prices, promos)· Manage inventory levels to maximize sales and forecasting products growing.· Respond to customers queries about new products and assist sales floor with quotes.· Negotiate price changes or special discounts for big deals and getting involved in Bids and special projects.· Analyze customer requirements and develop product promotions to drive sales.· Stay updated on Industry trends and market competitions and send feedback to RSM.· Attend Industry events and trade shows for promoting company products.· Request and analyze customer inventory level and suggest sales out plan and new order.· Made changes in TRAX for price changes, product restrictions, special notes, pop material.· RMA process for all brands.· Request MDF funds for customer marketing activities and process MDF internal with credit, marketing and accounting departments requesting proofs from customers.· Travel to explore new business opportunities with potential customers, maintain existing customer relations and create brand awareness.· Training to sales people.· Forecasting and follow up Containers forecast every Q.· Analyzed product details trending.

The massive Unicentro Shopping Center in Colombia is one of South America's largest mall with a huge selection of stores. More than 250 stores of recognized brands such as Armani, Hugo Boss, Nike, GAP, Osh Kosh, etc.; My Job there:Design and development commercial and trade strategies.Assisted in the implementation of marketing programs, business plans, promotions and in-house training Generate marketing and public relations improving client image.Developed a new work force by hiring, training and reorganizing new staff to maximize skills and increase performance of the marketing department. Promote brand recognition by creating and distributing a supplement magazine that included community interests, local news, and tips for increasing sales of department stores.Developing, administering, and monitoring marketing budget Coordinated special events in the mall to attract new clientsLooked for new alternatives to improve customer serviceDeveloped seminars and public relations programsCreated print, radio and television advertising campaigns