I specialize in helping to build training programs for sales teams in terms of product knowledge and sales techniques. I develop management indicators and provide coaching, resulting in high-performance teams that support sustained sales increases. In addition to this, I create the Marketing Strategy, working horizontally across all functions related to demand generation and market share growth, focusing on regional and global performance.I base these competencies on my career as a Speech Therapist specialized in Marketing Management and my 20+ years of experience in the pharmaceutical industry managing teams in Colombia and providing international support to Ecuador, the Philippines, and Venezuela, thanks to my advanced level of English.
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Marketing Manager Mega 2 LineLaboratorio Chalver De Colombia Oct 2017 - Feb 2018Bogotá D.C. Area, ColombiaMission of the Position: Build the marketing plan and comply with the quotas through the implementation of the strategic plan, panel selection and intelligence work with target practitioners and medical-scientific investigation for the design of the promotional material.
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Manager Of Medical AdvertisementVitalis Pharmaceutical Mar 2012 - Feb 2015Bogotá, ColombiaMission of the Position: Design and implement marketing plans and comply with quotas through planning and follow up of the strategic marketing plan, aligned to the objectives of the Company; realistic forecasting of sales, identification of business opportunities and segmentation; creation and publication of all marketing material base on scientific information. Market research, analysis and report.Achievements: ● I managed to introduce the portfolio to 80% of the hospitals and clinics that do surgery in Colombia. I improved the market share by 10% against multinational companies, in the field of anesthesia.● I increased sales from $2.700 million COP to $4.300 million COP in a year.● I positioned the brands in anesthesiologists as equivalent against multinational companies.
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Chief Of Coaching And TrainingVitalis Pharmaceutical Mar 2012 - Apr 2013ColombiaRole: Generate demand. Develop training and coaching programs with the sales force in product and sales technique at a local and international level, respond to the target practitioners through profiling, selection and recruitment of members of the sales team, and provide learning resources. Achievements: ● I positioned Vitalis as a Company with quality and reliable products in terms of therapeutic efficacy in anesthesia.● I optimized resources by training a highly productive team, profitable and competitive within the industry. ● I generated successful portfolio introduction and penetration that grew units by 32%. ● I improved the image of the sales force before doctors by recruiting and training representatives according to the target.
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Marketing AnalystOphalac Laboratorios Dec 2007 - Jul 2009Bogotá D.C. Area, ColombiaMission of the Position: Develop marketing and implement marketing strategies, selection of portfolio, marketing research, design of the strategic marketing plan, developing promotional material, control of results and training of the work forces.Achievements: ● I increased profitability by 10% by building strategic partnerships with providers of finished products, located abroad.● I improved the perception of Ophalac Laboratorios towards the staff of doctors and increased the sales effectiveness by 10%.
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Sales RepresentativeParke Davis Laboratories (Pfizer) Feb 1998 - Feb 2002Bogotà, Funza, Faca, MadridMission of the Position: Generate demand. Commercial and medical promotion. Arrangement of conferences and promotional events. Management of portfolio and budget.Achievements: ● I increased sales by 10%, by applying the inclusion of the cardiovascular portfolio into the Military Forces FAC and Escuela Militar with commercial channel prices. -
Medical Promotor And Sales RepresentativeAbbott Laboratories Jan 1994 - Feb 1998Bogotà● Mission of the Position: Generate demand, meeting sales goals, forecasting, arrangement of conferences and promotional events with doctors and customers, support local Patent Programs and sales reports. Achievements: ● I increased sales in the area I was in charge by 20%. ● I decreased the amount of days payment portfolio of commercial customers to 40. ● I was awarded national champion sales and national portfolio recovery.
Adriana Ramírez Lozano Education Details
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Australia, Victoria, Melbourne. Box Hill Institute Of TafeBusiness, Management, Marketing, And Related Support Services -
Business Administration And Management, General -
Health And Wellness, General
Frequently Asked Questions about Adriana Ramírez Lozano
What is Adriana Ramírez Lozano's role at the current company?
Adriana Ramírez Lozano's current role is Speech pathologist, specialized in Training and Strategic Marketing ..
What schools did Adriana Ramírez Lozano attend?
Adriana Ramírez Lozano attended Australia, Victoria, Melbourne. Box Hill Institute Of Tafe, Universidad Del Rosario, Universidad Nacional De Colombia.
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Adriana Constanza Ramirez Lozano
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Adriana Lozano Ramirez
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