-Creative/strategic direction and copy writing, thinking out of the box creating integrated/holistic/ strategic campaigns for actual clients and proposals/pitches for prospects.-Global Clients: International Fresh Produce Association-Vancouver Clients: CHRIS OBST (Executive/Leadership Coach), Skin Blossom Professionals (Skin care clinic), MOMENTUM Business Growth, ViewsML, Launch Academy, North Horizon Immigration, Thomas De Mello Wealth Management. -Ocean Film Festival Canada: sponsorships, marketing and communications, event production.

-Strategy and Creative campaign development for international brands, Mexican brands and companies.-Creative/strategic direction and copy writing, thinking out of the box creating integrated/holistic campaigns. -Direct and digital marketing development, creating offline/online strategies and ideas that helped our clients reach their goals and growth.-Leadership encouraging strong teamwork.-Focus in delivering the best creative solution.-Collaboration on cross company projects, teaming up with different companies to produce a unified project for a common client.-Passionate in experiential marketing, creating brand events, such as memorable Mazda test driving media events in Riviera Maya and Punta Mita, generating brand content outside the traditional media. Clients: Abbot Laboratories, Mazda, Produce Marketing Association, WWF-Telcel, Palacio de Hierro, Pepsico, Deloitte, Urban Station, Sensient, Repsol.

-Mexico creative team leader for Colgate Palmolive communication in Mexico.-Shopper Marketing and Experiential strategies and creative.

-First exploration of the entrepreneur world providing consultation and coaching for brands and companies.-Strategy, creative development, TV, multimedia and event production.-Clients: HP, Rapp, Televisa Networks, Palacio de Hierro.

-Created and managed a business unit inside DDB focused on digital and direct marketing, Below the Line and brand experiences. -Started as Creative Director and promoted to Managing Creative Director.-Strategy and creative development, leading teams, creative direction and business planning.-Created successful teams from scratch – copy writers, designers, project leaders and producers.-Clients: Cerveceria Cuauhtemoc Moctezuma – Dos Equis beer, Splenda, Volkswagen, Philips, Black&Decker, Nokia.

-Inspiring opportunity to learn Direct Marketing from Lester Wunderman team in New York during training sessions (March-April 2005)-Strategy and creative development, leading teams, creative direction.-Created successful creative teams – copy writers, designers and producers.-Working very close to local and Regional Directors and Regional creative teams (LatAm). -Training sessions and participation in Cannes Lions Festival in France (June 2005)-Clients: Grupo Bimbo, Ford, Telefonica, Banamex, Reebok, Diageo, Nokia.

-Created successful creative teams – copy writers, designers and producers.-Strategy and creative development, leading teams, creative direction.-Training sessions and participation/ short list in Cannes Lions Festival in France (June 2004).-Successful launch/multimedia/celebrity campaigns for Telefonica (launched in Mexico in 2002).-Clients: Telefonica, Danone, Grupo Bimbo, CPTM (Mexican Tourism Board), Ford.

-Copy writer, working in teams with designers, account and production teams.-Promoted to Creative Director to start leading teams and brand communication.-Worked with regional creative teams on successful Unilever LatAm campaigns for Axe and Rexona brands.-Clients: Coca Cola, Unilever, Cerveceria Cuauhtemoc, Renault, Nestle, Corporacion GEO

“When you reach for the stars, you may not quite get one but you won’t come up with a handful of mud either” - Leo Burnett – This is my inspiring and eye-opening beginning in the advertising industry, grateful to learn from wonderful teachers.Started as a trainee, then moved to research and account department and then finally to the creative department thanks to the great guidance from Creative Director at that time: Lourdes Lamasney.I really believe that my roots are strong because I learned from the best.Clients: P&G, Kellogg, Grupo Bimbo, Unilever Best Foods, Blockbuster video.