Adriana Baeza Email & Phone Number

Mexico City, Mexico

Ciudad De México, México

Responsible for FIORENTINA market share & brand presentation within the territory.Strategy and develop of direct marketing efforts to increase the value and performance of the brand.- Responsible for managing the P&L of the brand - Responsible of the brand expansion - Responsible of the store operation- MKT/PR strategy plans and implementation (including CRM, digital communication, planning events, 360 communication campaigns)- Leading OMNICHANNEL/ e-Comm strategy (Including 30 stores and CEDIS)

- Control and implementation of all aspects of business activities according to corporate standards within the territory.- Control and management of all aspects of brand operation within the territory at retail and wholesale. o Business relationships and new development planso Business analysis (Forecast, Trends, KPI, OTB)

Mexico

Manage all aspects of business activities executed by LATAM Licensees to ensure fiscal expectations are met and brand development conforms to Nautica´s standards and contractual obligations.Supervise supply chain of Licensed Products to LATAM Licensees serviced through corporate and third party sourching plataforms.Develop a strong understanding of the reatil/competitive landscape at LATAM territory.Manage the operation of the LATAM licensee´s execution of the brand at retail.Enforce corporate marketing guidelines and uphold brand standards by ensuring global consistency and brand preservation.

Ciudad De México Y Alrededores, México

Responsible to develop different brand corporate image, comercial retail spaces, windows and visual merchandising.

Ciudad De México Y Alrededores, México

General ManagerResponsible of Sales, forecast and Brand execution within México territory.

Ciudad De México Y Alrededores, México

Responsible of all VM, display and Store Planning developments in order to uphold brand standards by ensuring national consistency and brand preservation.

Ciudad De México Y Alrededores, México

Responsible to develop and implement all aspects related to VM and display through out the entire chain. (Women category).