Design and execute integrated communications strategies for clients, including public relations, social media and digital marketing campaigns.• Public Relations: Media Tours, Press Releases, Press Conferences• Copywriting: speeches, letters, presentations, e-newsletters, websites• Content Creation: videos, social media postsNotable clients:- Estudios Técnicos, Inc.- Fundación Puertorriqueña de las Humanidades- CAMBIO- Sabor Frappé- Colectivo 360-… Show more Design and execute integrated communications strategies for clients, including public relations, social media and digital marketing campaigns.• Public Relations: Media Tours, Press Releases, Press Conferences• Copywriting: speeches, letters, presentations, e-newsletters, websites• Content Creation: videos, social media postsNotable clients:- Estudios Técnicos, Inc.- Fundación Puertorriqueña de las Humanidades- CAMBIO- Sabor Frappé- Colectivo 360- Retention Strategies- Custom Carpets Show less

Public relations support, including press releases and media outreach; social media content creation; and copywriting. Notable clients:• P.E.C.E.S. (a community-based non-profit in Humacao, Puerto Rico)• Valor y Cambio (a storytelling and solidarity economy project)• Ciudadanos del Karso (an environmental conservation NGO)

Digital Coordinator:- Coordinate and develop content for UPR webpage- Manage UPR social media accountsPublic Relations Support:- Press releases- Coordinate interviews and media tours - Media monitoring & news coverage reports- Publicity & ROI reports

Press & Communications OfficeUniversity of Puerto Rico, Medical Sciences Campus

Brand development through Marketing Public Relations: press releases, press conferences, event coordination, media relations, social media management, etc.Clients: - Diageo (Worldclass, Diageo Reserve Brands, Learning for Life, Responsible Drinking)- Méndez & Co. (Johnnie Walker, Nuvo, Tequila Don Julio, Ketel One vodka, CIROC vodka, Zacapa rum, Buchanan's)- L'Oreal Caribe (L'Oreal Paris, Maybelline, Garnier, Essie)- V. Suarez (Smirnoff, Baileys, Cerveza Presidente… Show more Brand development through Marketing Public Relations: press releases, press conferences, event coordination, media relations, social media management, etc.Clients: - Diageo (Worldclass, Diageo Reserve Brands, Learning for Life, Responsible Drinking)- Méndez & Co. (Johnnie Walker, Nuvo, Tequila Don Julio, Ketel One vodka, CIROC vodka, Zacapa rum, Buchanan's)- L'Oreal Caribe (L'Oreal Paris, Maybelline, Garnier, Essie)- V. Suarez (Smirnoff, Baileys, Cerveza Presidente, Brooklyn Brewery, Blue Moon, Samuel Adams, Magic Hat)- PepsiCo (Pepsi, Diet Pepsi, Gatorade, Aquafina)- General Mills (Yoplait, Nature Valley, Box Tops for Education)- Colgate- Purina (Dog Chow, Cat Chow, Purina Pro Plan) Show less

- Jr. Account Executive (Accounts Department)Prepared competitive reports, including analysis of the competition’s communication strategies, marketing strategies, offers and products. Prepared creative briefs.- Jr. Media Buyer (Media Department)Purchases in print, magazine, radio, TV, Cable TV, Internet, outdoor and alternative media. Prepared competitive reports, including analysis of advertising investments. Collaborated in the media planning process.- Copywriter (Creative… Show more - Jr. Account Executive (Accounts Department)Prepared competitive reports, including analysis of the competition’s communication strategies, marketing strategies, offers and products. Prepared creative briefs.- Jr. Media Buyer (Media Department)Purchases in print, magazine, radio, TV, Cable TV, Internet, outdoor and alternative media. Prepared competitive reports, including analysis of advertising investments. Collaborated in the media planning process.- Copywriter (Creative Department)Produced copy for print ads. Contributed “Big Idea” for new advertising campaigns. Show less

Website: wrote feature stories, including book reviews, interviews with “tween” and teen stars, and pop cultures articles.