Adriana Camacho Email & Phone Number

Robot is a brand consultancy within The SpringHill Company, Fast Company's 2021 Most Innovative Media Company, owned by LeBron James & Maverick Carter.

Los Angeles, California, Us

Creative + strategic operations for Robot, The SpringHill Company's brand consultancy.

Los Angeles, California, Us

Key point of contact for client and agency responsible for leading Sports marketing post-sale programs through expert client support, communication, and implementation of highly custom branded content and media programs.

New York, Ny, Us

Johnson's Baby Global, Petite Planet, Neutrogena, Aveeno• Manage strategic, creative development and production processes of fully integrated campaigns for Johnson's Baby, Petite Planet, Neutrogena and Aveeno businesses• Maintain expert knowledge of client business in all global markets to ensure seamless execution of strategic objectives across broadcast, digital, professional and retail programs• Global account lead responsible for development of integrated communication programs developed in partnership with Google and Facebook• Track and analyze global competitive content and strategies that drive market insights to inform strategy• Manage multi-million dollar budgets for development of creative programs across multiple platforms (including creative development, production, talent management and media outputs) and create monthly budget trackers and forecasts• Manage and mentor junior team members to ensure collaborative processes

New York, Ny, Us

Johnson & Johnson - Band-Aid, Neosporin, Rogaine, Medical Devices• Developed and managed fully integrated campaigns for launches of new Band-Aid’s SkinFlex bandages and new Neosporin’s Pain Itch Scar products across TV, Print and Digital platforms• Assisted in the strategic and creative development of re-stage campaigns for Rogaine Men & Women and J&J Medical Devices• Developed and presented comprehensive quarterly reviews to senior global marketing executives• Analyzed competitive landscapes across multiple categories to track creative output and strategy

New York, Ny, Us

Colgate Oral Care - Latin America• Assisted in conceptualizing, creative development and production of fully integrated campaigns for the oral care division of Colgate Palmolive• Maintained expert knowledge of client business within Latin American market for current and historical activity to ensure flawless execution of strategy objectives in broadcast, digital, and retail programs• Monitored competitive landscape and kept clients abreast of all activity within the Latin American market through development of competitive alerts for breaking advertisements and analysis of competitive investments• Prioritized and tracked projects in collaboration with Creative, Production, Talent and Media departments to ensure strict adherence to deadlines and most efficient use of client budgets

New York, Ny, Us

Master of Science in Strategic CommunicationsGraduate Thesis: Cosmopolitan for Latinas: Creating a Unique Identity in the Hispanic Market

• Designed and implemented social media strategy to assist small local businesses identify platforms and better position themselves to effectively engage with existing and potential consumers• Created weekly content calendars that initiated conversations between the brand and its followers and supported engagement by responding to posts in a timely manner• Measured engagement and ROI using analytics tools such as Google Analytics

New York, Ny, Us

• Tracked, measured, and analyzed media interaction for Pepperidge Farm, Samuel Adams and Zippo brands• Supported account team by coordinating events and writing press releases for the launch of the Goldfish Puffs and other Pepperidge Farms products• Researched and fact-checked data for various materials used for pitching

Indianapolis, In, Us

101.9 FM News New York• Created integrated programs that combined branded content and social integration for clients giving them an edge over their competition• Drove revenue and foot traffic for clients through different advertising methods that included radio advertising, branded content, sales-driven promotional special events and social media outreach• Gained access to key decision makers in efforts to build client list and promote FM News 101.9’s advertising opportunities

New York City, Ny, Us

• Managed sample loans for review at various publications and prepared records of press hits, monthly/yearly reports and company archives• Worked as a floor manager for the Capsule and Compass tradeshows produced bi-annually by BPMW throughout the country and internationally• Assisted in numerous special and private events for the various menswear brands represented by BPMW

• Handled the social media outlets used by The Crab House (Edgewater), such as Facebook and Twitter, to develop outreach to current and potential guests• Posed as the face for The Crab House (Edgewater) in an effort to sell this season's promotional drink• Maintained relationships with regular and new guests to create positive perception and repeat business

New York, New York, Us

• Served as one of the faces of Nike, Jordan Brand, and Converse during the 1st Annual World Basketball Festival in New York City throughout the execution of various consumer experiences to ensure positive brand perception• Functioned as a key member in the execution of the World Basketball Festival launch party held for industry influencers to help guarantee a best-in-class run of show• Landed key talking points while dynamically engaging consumers and distributing collateral via retail activations at Niketown

Master Of Science (M.S.), Strategic Communication

Bachelor Of Arts And Sciences, Communication, Theater Arts

Education record