Adriana Castro Email and Phone Number
Adriana Castro's Location
Seattle, Washington, United States, United States
Adriana Castro's Contact Details
Adriana Castro work email
- Valid
Adriana Castro personal email
- Valid
About Adriana Castro
Business analytics specialist. Data driven Marketing advocate.
Adriana Castro's Current Company Details
Adriana Castro Work Experience Details
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Sr Business Intelligence AnalystUnity Sep 2023 - PresentSan Francisco, Us• Own the vision, strategy and success measurement to help telco clients increase the effectiveness of their ad campaigns and products. Creating business and operational metrics and models to evaluate revenue growth and operational performance. • Specialize in stitching and calibrating sparse and noisy data across various data sources to deliver high-quality insights to guide business prioritization, investments and service creation.• Spearhead exploratory analysis and deliver quarterly and ad hoc reports that track performance across key metrics, surfacing notable trends and changes in brand health.
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Lead Advanced AnalyticsAt&T Dec 2021 - Sep 2023Dallas, Tx, Us• Drive analytics for user revenue and engagement growth programs by analyzing data and communicating insights to stakeholders.• Work closely with product managers to understand product and customer behavior and features to develop recommendations for improving customer experience and engagement.• Specialize in stitching and calibrating sparse and noisy data across various data sources to deliver high-quality insights.• Support ad-hoc data and analysis needs to better understand customer behavior.• Build reporting frameworks and resources that enable partners to self-serve information.• Partner with teams including product analytics, Go-To-Market, and Campaign to drive business objectives. -
Sr Business AnalystAt&T Mar 2020 - Nov 2021Dallas, Tx, Us• Analytics SME for new feature tracking defining KPIs, and reporting requirements for instrumentation. Impacting ~60% of the total existing user base with personalized offers and devices for their upgrade experience in app during 2021. • Conducted in-depth analysis of customer behavior to identify opportunities for revenue and engagement growth.• Collaborated with cross-functional teams to develop and execute A/B tests to optimize website features and user experience.• Designed and built dashboards and reporting tools to monitor key performance indicators and track progress against business goals.• Worked with data engineers to ensure data accuracy and completeness
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Senior Data AnalystAt&T Jan 2019 - Feb 2020Dallas, Tx, Us- Own the design, development, and maintenance of ongoing Owned Traffic metrics, reports, and dashboards for Directv Now and TV products. - Make recommendations for new metrics, techniques, and strategies to improve marketing campaign targeting and result measurement. - Empower leadership decision making by providing data driven insights from multiple sources and compiling it into a digestible and actionable format
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Business Analyst - Mixed RealityMicrosoft Jul 2018 - Jan 2019Redmond, Washington, Us• Developed Feedback loop project plan; implementing agile methodology, resource allocation, scope, budget and timeline for 2 in market Windows applications. • Lead to collaborate with UX, UR and Dev teams in key project decision making. • Managed project scope by developing work breakdown structure for major milestones and critical path tasks for meeting project deadlines and deliverables.• Devised forecasting and capacity planning strategy to enhance customer experience, and increase project revenues -
Jr Data Analyst - Windows AppsMicrosoft Sep 2016 - Jun 2018Redmond, Washington, Us• Provided data-driven recommendations for the digital customer experience for Microsoft Mixed Reality Suite providing insights for product development from Google Analytics and Adobe Analytics tags. • Campaign managed Instagram ads for Windows Apps reaching 40MM non-technical GenZ/ Millenials. This was the biggest campaign Microsoft has done for that audience. • Designed and implemented SEO and SEM strategy for Remix3D sustaining a 3% conversion rate month over month during six months.
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Sr. Project Manager - Real Time Reporting And InsightsDigilant Jun 2015 - Aug 2016Boston, Massachusetts, Us• Subject matter expert in SQL and Tableau for the agency’s operations in Mexico and Latin America • Integrated multiple data sources using SQL, Excel and Tableau adding reporting as a new offering to Digilant’s portfolio increasing the average sales value 30% per month. • Designed and created Tableau dashboards with data aggregation functions for granular data drill down as a mobile friendly solution for real time reporting. • Developed KPI framework and leadership team communication assets in form of power point presentations, info graphs and newsletters. -
Business AnalystDigilant Sep 2014 - May 2015Boston, Massachusetts, Us• Planned and optimized display campaigns towards CPA, CPC, CPL goals achieving 340% ROI on average for ecommerce sales campaigns.• Managed customer relationship, helping refine business questions and requirements for campaign development. • Spearheaded e-commerce strategy to achieve ROI and conversion goals designed user journey and conversion funnel.• Created the SEO and SEM strategy for Pepsi Doritos rainbow, Lays and Cheetos in Latin America, analyzing audience per brand to create ‘personas’ and data driven re-marketing strategies.
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Business AnalystLinio Group Nov 2012 - Aug 2014Cuauhtémoc, Ciudad De México, Mx• Performed data analysis from transactional systems using SQL server and excel pivot tables providing real time reports for stakeholders. Created data driven campaign strategy, partnering business development vision with buyer’s deals and product availability gathering requirements and project managing partner’s deliverables and deadlines.
Adriana Castro Skills
Mercadotecnia
Liderazgo De Equipos
Microsoft Excel
Marketing Digital
Plan De Negocio
Estrategia Empresarial
Trabajo En Equipo
Business Planning
Estrategia De Mercadotecnia
Marketing
Project Management
Analytics
Proactive Self Starter
Liderazgo
Estrategia Digital
Medios Digitales
Gerencia De Ventas
Microsoft Powerpoint
Teamwork
Negotiation
Strategic Planning
Microsoft Office
Strategic Data Analysis
Management
Business Strategy
Agile Project Management
Mysql
Scrum
Startups
Social Media Marketing
Business Insights
Online Campaign Management
Digital Analytics
Digital Strategy
Marketing Strategy
Digital Marketing
Social Media
Strategy
Data Analysis
Analytical Skills
Business Analysis
Customer Insight
Data Mining
Online Research
Research
Pivot Tables
Google Analytics
Sql
Tableau
Leadership
Cross Functional Team Leadership
Public Speaking
Time Management
Customer Service
Customer Relationship Management
Adriana Castro Education Details
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Uc Berkeley ExtensionPractical Data Science -
Universidad PanamericanaGeneral
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Universidad PanamericanaInternational Business
Frequently Asked Questions about Adriana Castro
What company does Adriana Castro work for?
Adriana Castro works for Unity
What is Adriana Castro's role at the current company?
Adriana Castro's current role is Insights | Business intelligence | advanced analytics.
What is Adriana Castro's email address?
Adriana Castro's email address is ad****@****ail.com
What schools did Adriana Castro attend?
Adriana Castro attended Uc Berkeley Extension, Universidad Panamericana, Universidad Panamericana.
What are some of Adriana Castro's interests?
Adriana Castro has interest in Social Services, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.
What skills is Adriana Castro known for?
Adriana Castro has skills like Mercadotecnia, Liderazgo De Equipos, Microsoft Excel, Marketing Digital, Plan De Negocio, Estrategia Empresarial, Trabajo En Equipo, Business Planning, Estrategia De Mercadotecnia, Marketing, Project Management, Analytics.
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