Adriana C. De Castro Email & Phone Number

United States

• Founded Alma from scratch after learning about the struggles with wage inequality in the LATAM garment industry. Built partnerships with nonprofits focused on women development and raised $15k from family to start the.
• Developed Alma’s brand book focused on the customer need to have tropical designs that an be worn for every occasion. Created brand logo, style and communication strategy to connect with Alma’s target persona
• Sourced fabrics internationally negotiating an average 5% lower wholesale price despite only working with SA 8000 (Social Responsible) certified manufacturers
• Built relations abroad, attended international trade shows such as Colombia Moda (Medellín), TEXWORLD USA (NYC) and Apparel Textile Sourcing (Miami) reaching out new fabric and manufacturing vendors
• Managed and supervised all operations of the company from sourcing materials to photoshoots direction, website (www.almaloving.com) & social media (@almaloving) development, workshop supervision & sales presentations
• Executed supply chain plan, including SKUs, barcodes and GS1 EDI (Electronic Data Interchange) standards in collaboration with Alice & Olivia Chief Operating Officer

Miami Beach

* Organized and designed promotional material with monthly content, schedules, and seasonal promotions for weekly Strategy and Results meetings with the Latin American staff from Mexico, Colombia and USA* Sourced and negotiated with vendors from Asia and US promotional merchandise to each channel adapting to each brands seeking for its most creative.

Pompano Beach, Florida

Managed the different social media platforms (Facebook, Twitter, Google+, etc.). Researched content related to the target audience of our customers. Made branding engagement trough the different social media platforms. Designed Twitter backgrounds, Facebook and Google+ cover pages

Fashion Merchandising, Fashion Industry & Marketing

Digital Marketing Certificate, Marketing

Technical Design Certificate, Fashion/Apparel Design

Education record

Love, Sex and Death (Audit, Fall 2016)

Business Administration, Business Administration & Marketing

Education record

Retail Supply Chain Management (Audit, Spring 2017) Digital Marketing and Electronic Commerce (Audit, Winter 2017)