Adriana Clivillé Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

- Content strategy IESE Business School, Universitat Oberta de Catalunya, Economics Institute of Barcelona – University of Barcelona, Euroregion Mediterranean Area.- Social media: brand and product strategy.IESE Business School, Universitat Oberta de Catalunya, ICWE Social (European projects), W4tech.eu (European tech project related to women), Lavola Anthesis group. - Content MarketingResponsible for the creation of the course material for ‘Content Marketing’, as part of the Digital Marketing Master of the Universitat de Vic-Universitat Central de Catalunya. - Web site projects: set up and coordination.Zigurat Global Institute of Technology, Universitat Oberta de Catalunya, Tornos Abogados, Lavola Anthesis group.- External response to the media and key influencers Grup Damm; Urbaser, Economics Institute of Barcelona – University of Barcelona.

- Definition and set up of the online communication & marketing strategy - Civil Engineering School.- Set up and direction of new web site project. - Writing and editing of content to be published in different channels. Creation of the digital content stylebook.- Definition and optimization of communication platforms, both on & offline.- Creation and tracking of content marketing campaigns.- Development of the brand and reputation plan.- Setting up the communication agenda and maintain contact with media and key influencers.

- Creation and coordination of the communication area: web, media, internal communication, brand, content.- Set up and direction of the new web site development project.- Definition of the online and offline communication strategies.- Coordination and edition of content to be published in different formats: web, video, social media, publications, press.- Writing articles and reports in international publications.

- Set up of the communication strategy of the Waste Agency.- Brand, reputation and crisis communication.- Coordination of the new online newsletter project.- Web content updating & new website concept. - Advise the CEO on communication issues. Training for the spokesperson.- External response to the media on corporate issues.

- Provide support to management in company-wide communication.- Strategic direction of the company intranet. Focus groups, user need, user habits, prototypes, testing and implementation. - Direction of several projects related to integration of the structure of different digital platforms into one. Architecture, technology, design and content management system.- Creation and publication of content. - Creation and implementation of the internal communication plan.

- Launch team of the web site Temalia, by Planeta De Agostini: marketing strategy, writing & editing of content, architecture, user’s experience, SEO, SEM, analytics.- Responsibility for creating and editing digital marketing campaigns. - Commissioning, editing and publishing of content created by a team of 30 external freelancers. - Creation of content.

- Overall responsibility for all content of a thematic section.Editor in chief: Xavier Vinader.

Postgraduate - La Salle, Online Marketing

Seminar, Strategic Marketing

Directed by Carles Labraña.

Master, Communication And Public Relations

Activities and Societies: The Communication Direction.

Postgraduate, Communication And Public Relations

Activities and Societies: Strategic management of information systems

5-Year Graduate, Journalism

Social Ads: Estrategia Y Roi, Marketing & Communication, Course