* Developed and executed the strategic growth plan for The Story Lab (TSL) in Australia, central to which was the relaunch of the TSL brand and product offering to align with the global positioning of premium entertainment, content creation and brand partnership specialists.* Responsible for P&L delivery which resulted in over 20% profit growth for two consecutive years under my leadership and considerable organic growth. In 2018, TSL was the second fastest growing brand within Dentsu amongst 20 agency brands. * Increased national footprint with launch of Sydney and Perth offices, in addition to Melbourne head office.* Proven record in managing and motivating teams with a 17% increase in employee engagement and satisfaction scores. * Launched 'Dragon's Lab' a TV program ideas incubator across Dentsu to unearth original concepts.* Exceptional client portfolio and retention record - BMW, Walt Disney Studios, Cadbury, JLR, Medibank, Mastercard, Asahi, Holden, Australian Defence Force, Tattersalls

* Carat - No.1 media agency 2015-2017* Responsible for driving the brand and marketing strategy cross-channel which included digital, social, content, print, PR, trade marketing, internal communications, CRM, events and sponsorships. * Re-launched Carat website resulting in 50% increase in weekly traffic and social footprint with active and growing accounts for Twitter, Facebook and Linkedin. Launched fortnightly client eDM which enjoyed high open rates.* Developed strong relationships with trade press and media partners for integrations, collaborations and client events with NewsCorp, Cannes Lions, Adnews, Mumbrella, B&T, LinkedIn, Twitter and Google.* Lead and managed the Vision & Values program across three national offices to build a unifying culture for the Carat business. The Vision & Values program included introducing the Carat Scholarship - an International work experience award program to identify and recognise young rising talent, and Bring Your Kids To Work Day. * Success was measured by an increase in employee engagement scores which increased by 3pts year on year and were 4pts above the Dentsu benchmark. Vision and Values increased by 7pts year on year. Placed 37th in the Great Places To Work survey for large companies versus 57th year prior and Trust Index was 81% (up 8%).* Driving force behind the Awards calendar and entries, resulting in industry wins including 2015 B&T Media Agency of the Year, 2015 B&T People's Choice Agency of the Year and 2016 Adnews Agency of the Year. * Grew press exposure by 300% and improved agency ranking from number six to number one agency for press mentions for both Carat brand, CEO and executive team in national and trade press. * Managed RECMA submissions and Carat ranked Number 1 for three consecutive years.

* See CMO role for details. Promoted from Head of Marketing to CMO.

* Commitment to growing Carat Melbourne to Number 1 from boutique agency of 12 people. * Member of Carat Executive team and client lead for key client group which included Mattel, Bet365, McCains, City of Melbourne, Schweppes, Nintendo, Cadbury, La Trobe University, Omega, Longines, Adidas, Just Jeans, Portmans, Jay Jays, Dotti.* Managed $50M of media Billings with a team of 12 people. Focus on delivering business value to clients by understanding their communication challenges and recommending media and marketing solutions to deliver brand awareness, sales conversion and ROI.* Campaign Highlights - Schweppes VRC Racing Experience of a Lifetime, Launch of Nintendo Wii and DS, Schweppes SOLO Summer of Cricket Sponsorship, Just Group and Vogue 50th Anniversary content series. * Head of Carat Melbourne Vision & Values program which included the creation and execution of the Carat Scholarship International work experience initiative to identify and reward high performing talent.

*Launched online fashion jewellery store that focused on bringing Australian women the best local edit of international designer fashion jewellery. *Responsible for all facets of the business operations and management with my partner including strategy, product buying and range edits, marketing, ecommerce, customer service, sales conversion, commercials, packaging and order fulfillment.* Marketing strategy included content creation, social media, SEO/SEM, events, sponsorships, influencer outreach, PR, magazine editorial, promotions and CRM.

*Client lead and media strategy, planning and buying for beauty brand L'Oreal Australia (Mastermedia, Garnier, L'Oreal Paris Skincare) and Nestle Peters. Television, print, digital, radio, OOH, events, on-pack promotions, social and influencer outreach.* Responsible for negotiation and management of $15M magazine annual contracts with Bauer (ACP), Pacific Magazines and News Corp which included key stakeholder management, premium positioning management and editorial delivery. This was the largest magazine contract in Australia at the time.* Campaign highlights - Garnier Sponsorship program which included Australian Open Tennis event and telecast, Australian Idol telecast major partner, Garnier Logie Awards major partner, Perisher Snowboarding Championships naming rights partner and creation of one-hour television special. * Sponsorships included negotiation, planning and activation of event, telecast, digital, on-pack promotions, editorial and on-air integrations. Garnier sampling vehicles with green Fructis VW promo teams and Segways. As a challenger brand, the execution of these sponsorships were a the time, first of their kind for the Australian market.

*Media planning and buying for MyerMegamart, Diners Club, Holeproof and Murray Goulburn. Television, print, digital, radio, OOH. *Large volume media account, working in lean planning team to plan Myer's annual $60M retail marketing spend and directing a buying team of six people to execute. Fast paced and high stakes retail category with role requiring daily communication with television networks, radio networks and newspapers to secure client favourable positioning, rates and access.

See Mediacom role. Role was moved from George Patts to Mediacom due to internal restructure of media department.

*Entry level position working in a media buying support role on clients including Herald Sun, Kraft, Walt Disney Home Entertainment, Sussan, Hewlett Packard.