Adriana Cortez Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Responsible for external communication strategies (strategic alignment and planning design with all divisions) for the Diagnostics and Hospitals Business Units (located in the South, Southeast, Midwest, and Northeast regions), as well as vaccination services and mobile care covering the mentioned regions.Responsible for external communication strategies and spokesperson training for Dasa, Dasa Empresas, Dasa Genomics, Dasa Oncology, and Cardiology.Management of the press office team (located in the Southeast, Midwest, and Northeast regions): strategic alignment, activity management, task prioritization, briefing, content review and approval, report analysis, as well as providing feedback and conducting weekly alignment meetings.Strategic alignment, planning design, and coordination of the annual branded content package and the influencer and journalist relations program, both on a national level.Strategic design and coordination of the annual PR budget, ensuring that the area operates within the allocated budget and in a strategic manner throughout the year.Strategic planning and management of LinkedIn content for the CEO and C-Level executives (6 executives).Regional and national crisis management: identifying potential crisis scenarios, developing contingency strategies, and training spokespersons.

Responsible for communication strategies for P&G Health. Key activities include building and strengthening the brands Citoneurin, Bion3, Alginac, Vick Line, Vivera, and Femibion.

Responsible for communication strategies for Takeda Brazil. Key activities include building, strengthening, and repositioning the Takeda brand in Brazil, aligned with global strategies. In the Gastro area: strengthening the brands Entyvio, Amitiza, and Dexilant through awareness of their respective diseases. For OTC: strengthening the Neosaldina brand.

Responsible for communication strategies for the Carrefour Group across the entire national territory, including Retail, Wholesale, Banking, and Brand Units (known as marca-própria)Key activities: building and planning, strengthening, and repositioning the Carrefour brand in Brazil in alignment with global strategies, online and offline campaigns, point-of-sale actions, spokesperson training, press trips, and events with the media.

São Paulo

Responsible for communication and public relations strategies:Mondelez InternationalMerck Brasil - Consumer&Health (P&G Health)Oxiteno

São Paulo

Responsible for the communication strategies of the Mondelez International brand.Main activities: strategic repositioning of the brand, due to the impact of the “healthy wave” in the snack market. Strengthening of institutional pillars (sustainability, diversity and innovation), with press and final public.

Responsible for communication and public relations strategies for clients: Sarau Bar, Dezoito Bar, Honda Hall, Honda House Campos do Jordão and Guarujá, Yelllow Village and On Stage Guarujá.

São Paulo Area, Brazil

Responsible for communication and PR strategies to clients:Dow Chemical Brasil - Corporate and Plastics Guri Project LinkedIn

Responsible for communication and PR strategies to clients:Fashion: Gurpo Technos, Caedu, Per Pochi, Locke, Renato Almeida Make-up. Retail: Santher and Foroni. Technology: Adaptwork. Architecture: Renata Marques

São Paulo E Região, Brasil

PR focused in health.Clients: AMIB and Equipamed

São Paulo Area, Brazil

Digital publication focused in subjects related to Interior Design and Lifestyle.

São Paulo E Região, Brasil

Produção do programa Notícias Univesp

São Paulo E Região, Brasil

produção da coluna "Brasileiros Recomenda"

- Produção do programa Notícias Univesp- Produção do site Univesp TV- Produção do programa Cursos Livres e programa Síncronos- Produção do programa Inglês com Música- Produção de gravações em estúdio e estúdio ao vivo- Produção de chamadas da programação

Journalism

Postgraduate

Marketing Para Industria Farmacêutica: Estratégia E Execução

Fundamentos Do Branding: Marketing, Comunicação E Gestão

Inglês