Adriana Diaconu Email & Phone Number

Bucharest, Romania

Bucharest, Romania

📍Data Visualization Design📍Data Analysis and Interpretation📍Storytelling with Data🔴Portofolio - https://www.behance.net/adrianadiaconu1

Bucharest, Romania

📍Email Marketing:Develop and execute email marketing campaigns, including newsletters, promotional offers, and transactional emails.Manage email lists, segment audiences, and ensure accurate targeting.Monitor and analyze email campaign performance, including open rates, click-through rates, and conversions.Optimize email content, design, and send times based on performance data and industry best practices.📍SMS Marketing:Plan and implement SMS marketing campaigns to… Show more 📍Email Marketing:Develop and execute email marketing campaigns, including newsletters, promotional offers, and transactional emails.Manage email lists, segment audiences, and ensure accurate targeting.Monitor and analyze email campaign performance, including open rates, click-through rates, and conversions.Optimize email content, design, and send times based on performance data and industry best practices.📍SMS Marketing:Plan and implement SMS marketing campaigns to engage and inform customers.Create and manage SMS subscriber lists, ensuring compliance with regulations.Track and analyze SMS campaign performance📍Robocalls:Coordinate and execute robocall campaigns to communicate important messages to audiences.Manage robocall scripts and ensure they are clear, concise, and compliant with regulations.Monitor and report on robocall campaign performance and make data-driven adjustments.📍Campaign Management:Oversee the planning, execution, and optimization of all direct marketing campaigns.Ensure campaigns are delivered on time, within budget, and meet performance objectives.Collaborate with internal teams, including creative, data, and customer service, to ensure cohesive campaign execution.📍Data Analysis and Reporting:Utilize data analytics tools to measure the effectiveness of direct marketing campaigns.Generate regular reports on campaign performance and provide actionable insights for optimization.Continuously test and refine marketing strategies based on data analysis and industry trends.📍Customer Engagement:Develop and maintain a deep understanding of our customer base to create personalized and relevant marketing messages.Use segmentation and personalization techniques to enhance customer engagement and drive conversions.Respond to customer inquiries and feedback related to direct marketing campaigns in a timely and professional manner. Show less

Bucharest, Romania

📍Strategic Leadership:Develop and implement digital and social media strategies to meet client objectives and drive business growth.Lead the digital and social media team, providing direction, mentorship, and performance management.📍Campaign Management:Oversee the planning, execution, and optimization of digital marketing campaigns across various channels.Ensure campaigns are delivered on time, within budget, and achieve desired KPIs and ROI.📍Data… Show more 📍Strategic Leadership:Develop and implement digital and social media strategies to meet client objectives and drive business growth.Lead the digital and social media team, providing direction, mentorship, and performance management.📍Campaign Management:Oversee the planning, execution, and optimization of digital marketing campaigns across various channels.Ensure campaigns are delivered on time, within budget, and achieve desired KPIs and ROI.📍Data Intelligence:Utilize data intelligence tools and methodologies to gather insights, analyze performance, and inform strategic decisions.Develop and present regular performance reports with actionable recommendations for optimization.📍Content Strategy and Creation:Oversee developing and implementing engaging content strategies for social media and digital platforms.Ensure content aligns with brand guidelines and resonates with target audiences.📍Team Coordination:Coordinate with internal teams, including creative, media, and PR, to ensure seamless execution of digital and social campaigns.Foster a collaborative environment to drive innovation and creativity.📍Training and workshops development:Develop and conduct training programs and workshops for clients and internal teams to enhance their understanding and skills in digital marketing, social media strategies, and data analytics. Show less

Bucharest, Romania

An audience development role in an independent media outlet focuses on growing, engaging, and retaining the audience through various strategies and initiatives.📍Content Strategy and Optimization: Collaborating with editorial teams to ensure content is tailored to audience preferences and optimized for search engines and social media platforms.📍Data Analysis and Reporting: Monitoring audience metrics and providing insights to inform editorial strategies.📍Growth Initiatives:… Show more An audience development role in an independent media outlet focuses on growing, engaging, and retaining the audience through various strategies and initiatives.📍Content Strategy and Optimization: Collaborating with editorial teams to ensure content is tailored to audience preferences and optimized for search engines and social media platforms.📍Data Analysis and Reporting: Monitoring audience metrics and providing insights to inform editorial strategies.📍Growth Initiatives: Implementing tactics to attract new readers and subscribers Show less

Bucharest Metropolitan Area

I led digital and social media communication during the election campaigns (presidential campaign, local campaign and parliamentary elections)• Responsible for managing and organizing the digital ecosystem of USR including the national assets and local branch office (54 main branch office and more than 1500 small towns branch offices)• Project management for social media and digital activities during the election campaigns• Media agency and creative agency coordination during the… Show more I led digital and social media communication during the election campaigns (presidential campaign, local campaign and parliamentary elections)• Responsible for managing and organizing the digital ecosystem of USR including the national assets and local branch office (54 main branch office and more than 1500 small towns branch offices)• Project management for social media and digital activities during the election campaigns• Media agency and creative agency coordination during the election campaigns • Social media communication guidelines for USR representatives and USR branch offices• Real-time content creation based on public agenda changes • Project management for campaigns website development • Social listening, monitoring and performance reports with strategical improvements and optimization recommendations • Social media content strategy, development, and management• Main point of contact in relation with Facebook representatives Show less

Bucharest, Romania

I led the digital and social media team, and I was responsible for ensuring efficient and effective execution of social media activities for agency clients. My responsibilities included:• Developing social media strategies for current clients (including planning, goal setting, tactics, and budgeting) and managing the execution of the social media activities within campaigns• Content strategy for current clients based on business strategy and objectives• Tracking KPIs and… Show more I led the digital and social media team, and I was responsible for ensuring efficient and effective execution of social media activities for agency clients. My responsibilities included:• Developing social media strategies for current clients (including planning, goal setting, tactics, and budgeting) and managing the execution of the social media activities within campaigns• Content strategy for current clients based on business strategy and objectives• Tracking KPIs and evaluating results to ensure they effectively meet or exceed the objectives. Various performance reports on different topics for communication optimization and identifying new opportunities for brands according to business and digital objectives• Project management for digital, social media and influencers projects, on regional level (Romania, Serbia, Croatia)• Handling reputation issues/crises• As a team leader, I strive to foster a culture of collaboration, learning, and growth• As part of the middle management team, I was involved in agency business development having responsibilities in prospective client’s strategies and new products and service development. • Developing and cultivating contacts with key opinion leaders, partners, and brand ambassadors• Social media trainer – As part of social media department strategy I developed various social media courses for clients or project-based for companies according to their necessities or domain (for example – General social media training as part of an internal communication program, Instagram, and other social media networks for beauty salons, Community management training, etc. Industries: Retail-Home&furnishing; Auto, Utilities, Health & Pharma; Banking, Beauty Show less

București, România

• Contributing to the development of social media strategies • Implementing the social media strategies • Content creation and community management• Social media reporting• Social media listening and monitoring

București, România

• Implementing the social media strategies • Content creation and community management• Social media reporting

București, România

• Meeting and liaising with clients to discuss and identify their advertising requirements• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies• Handling budgets, managing campaign costs, and invoicing clients• Writing client reports• Monitoring the effectiveness of campaigns

București, România

• Financial activities• Event activities

România

• Recording journal entries (i.e. cash books, bank reconciliations, payments, receipts etc.)• Financial reports

Master'S Degree, Sociology Consumption And Marketing

Licentiate Degree, Human Resource Management