Adriana Ferdian Email & Phone Number

Auckland, New Zealand

Opening April 2021!

Auckland, New Zealand

Co-owner of an authentic Indonesian street-food restaurant in Auckland, New Zealand. Check us out: www.itsjava.co or instagram.com/itsjava_nz

Auckland, New Zealand

Founded and launched yoga mat brand, MAD Yoga NZ Ltd., selling sustainable, eco-conscious, designer yoga mats.Check out our work at: www.madyoga.co.nz• Brand Strategy and Direction: responsible for the initial conception of the brand, development of end-to-end brand strategy, defining brand metrics.• New Business Development: responsible for creating opportunities for business growth. In charge of reaching out to new B2B customers/ channels and persuading current B2C audiences to purchase.• Design Direction & Copywriting: producing design briefs for all marketing materials and digital assets. Responsible for all copywriting tasks across marketing collaterals and digital assets.

Auckland, New Zealand

The sole global marketing function for partnership launches and integrations at Vend, I am responsible for large-scale, high-visibility GTM projects and ensuring all stakeholders both internal and external are aligned and deliverables are met, and launch to market with the highest possible adoption rate by new and existing customers.Recently launched Klarna and Vend integration in the UK https://www.vendhq.com/uk/klarnaCurrently working to launch integrations with Chase Bank in North America and National Australia Bank in Australia.

Auckland, New Zealand

Responsible for global go-to-market strategies that ensure new products & services are adopted by the widest audience of existing and new customers. An end-to-end GTM strategy at Vend involves mobilizing teams from product and engineering, to marketing, to revenue operations, to sales and support. Involves general knowledge across sales and marketing softwares including Marketo, Intercom, Salesforce, Monday, Lucidchart, Zendesk.Recent projects lead:- US Reseller Program: operationalized and launched a new sales channel in North America. This involved launching multiple payment partners and managing each GTM concurrently, resulting in a 228% increase in the number of leads in North America within 4 months of launching.- Afterpay Integration: GTM Strategy and launch of the Vend + Afterpay partnership in APAC (www.vendhq.com/afterpay).- Global GDPR Compliance project: supporting Vend's legal department to ensure new GDPR regulations are met through a number of initiatives. Cross-functional mobilizing of teams with a hard date and strict legal implications.- Global Churn reduction through mass customer onboarding: led an experimental project to test, track, and quickly pivot where needed, onboarding churn. Implemented a global LMS platform that is now used to onboard all Vend customers.AwardsNominated for Vend's Annual Smash Hit of the Year Award for my work in launching the US Reseller Program.

Auckland, New Zealand

Role:Account managing Nike's largest strategic account, Rebel Sports, to achieve sales targets & drive sustainable growth through the development & execution of strategic plans, by building seasonal style-level financial assortment plans that align to the business plans and targets and delivers mutual growth and profitability to Nike and Rebel Sport. Key Responsibilities:• Lead Rebel Sport as our Strategic Sporting Goods partner aligning to strategic and marketplace plans.• Drive retail metrics usage and planning through Rebel Sport.• Land the Net Ship target for Rebel Sport seasonally.• Regular business planning meetings with Rebel Sport to discuss performance and opportunities.• Forecasting to a SKU-level, numbers based on strategies and opportunities; ensure plan reconciles with topline financial plan developed by the business.• Drive alignment with Merchandising to ensure assortment is consumer right, ensuring depth and breadth in the most critical styles.• Benchmark seasonal integrated range presentations utilising digital tools and assortment• Planning retail marketing initiatives• Ensuring the Rebel retail space is elevated to maximise opportunities, ensuring that global brand directions are followed and executed well.• Monitor marketplace health and seek competitor information.• Build and maintain positive business relationships.• Focus on Nike education through Rebel Sport head office and stores.Key WinsWon the Strategic Accounts Award (July 2016) - a seasonal award highlighting individuals and their contribution to driving the Australian and New Zealand business.

Auckland, New Zealand

Key Responsibilities• Responsible for pitching new products to the general public in a high- pressure, fast-paced industry, in order to achieve ambitious commercial outcomes.• Product manage the Digital Imaging category - this includes 400+ product SKUs in New Zealand. Product SKUs include high-end DSLR cameras, video cameras, Action cameras, and pocket cameras, with price ranging from NZD $199 to NZD $5,999.• Managed the product mix and pricing strategy for the category, including budgeting, forecasting, pricing strategy, channel strategy, and channel sales targets.• Working closely and collaboratively with Sony Global to roll out global campaigns, artwork, creative material, and activities with Sony Brand Ambassadors.• Responsible for developing and implementing marketing promotional campaigns and ensuring all elements adhere to brand guidelines and global strategy, as well as resulting in healthy ROI.• Liaising with creative agencies to deliver campaign briefs and ensuring campaigns adhere to media budget restrictions.• Conduct post-campaign analysis to ensure targets are achieved and key business learnings are shared within the wider company.• Manage New Product Launches - includes rocket-launch planning, media briefings, forecasting, channel strategy, and promotional activities.• Develop quarterly marketing strategies and presents plans to key stakeholders, including the senior management team, channel buyers, and field sales representatives to ensure strategies are executed seamlessly and effectively.• Working closely with retail activation agencies to ensure campaigns are executed efficiently, including merchandising teams, customer engagement representatives, and in-store promoters.• Frequent travel to Sony Headquarters in Tokyo for yearly budget meetings, product line-up presentations, and mid-year review meetings.

Auckland, New Zealand

Reported to: TV Product Manager for Sony ANZ (based in Sydney)Key Responsibilities:- Locally product managed Sony Electronics’ largest category- Managed product mix and pricing strategy for the category, including budgeting, forecasting, channel strategy, and monitoring sales targets.- Developed and executed channel-wide go-to-market plans in collaboration with the Account Management team.- Developed and implemented marketing promotional activities and ensuring all elements adhere to brand guidelines and global strategy.- Conducts post-promotional analysis after each marketing activity, ensuring investments are returned and targets are achieved.- Develop quarterly marketing strategies and presented plans to key stakeholders, including the senior management team, channel buyers, field sales representatives to ensure strategies are executed seamlessly and efficiently.- Brief media agencies, design agencies, retail activation agencies, and visual merchandisers on all elements needed for successful trade activations.Key successes:- Successfully launched 2014 Sony 4K television range and achieved #1 market share for 4K televisions in New Zealand post launch- Planned, budgeted and managed Sony NZ’s FIFA World Cup 2014 promotional campaign in June-July 2014.

Auckland, New Zealand

Provides creative and administrative support to the Product Manager for Sony's TV and Visual Products category, including:o Visual merchandising and point-of-sale creation, execution, and distribution managemento Event and training support and executiono Inventory supply coordination & order status information follow upo Market and competitor analysiso Collecting and collating market Information from third party market research providerso Regular update and maintenance of in house market analysis data baseso Monitoring and reporting on competitors marketing and pricing activitieso Coordinating development and supply of POSo Liaison with Brand Activation team and Creative Agencieso Regular communication with Field Sales teams and dealers to ascertain channel requirements for POSo Providing regular daily support to the Key Account Managers and other members of the Sales teamo Regular supply of Market Intelligence to sales team

New Zealand

Manages and co-ordinates all national sales support activities including:• Creation and coordination of all bid and tender responses on a national level.• Customer reporting• Contracts management• Management of sales-related marketing collateral• Responsible for the development and management of all National Sales Support resources, including staff, tools, and processes.• Provides general support for sales and marketing activities as and when required.• Managed 4 direct reports, including the National Bids and Tender Manager, National Finance Analyst, and 2 Sales Support Coordinators.Direct reports: 4

Auckland

After 2 years as a Senior Business Analyst, I was promoted to Team Manager where I was responsible for the management of the team, as well as still accountable for my original workload.I had 3 direct reports, ranging from Junior Business Analysts to Senior Business Analysts, whom I was responsible for the recruiting, induction, training, and qualitative monitoring.This role involved high people and relationship building skills, where I have had to work with multiple different personalities with the aims to build a solid, cohesive, and efficient team.Direct reports: 3

Responsible for scoping business requirements and developing technical solutions. Involved in developing the implementation approach and managing the impact on all business areas. Responsible for all aspects of the project from business analysis to plan management, stakeholder engagement and risk management.This role involved high use of Excel to analyse data, frequent travel all over New Zealand and engaging with customers on a variety of different levels, from meeting with CEOs to conducting floor interviews with staff.