Adriana Gunczler Email & Phone Number

New York, New York, United States

• Lead the design and delivery of new screens for product releases that is aligned with the productstrategy to ensure high-quality and user-centric designs. Examples: The new Actions featureenhanced user workflow and efficiency, reducing task completion time by 15%. The developmentof Coaching features, such as submission and review flow, coaching AI, and practice mode, lead toa 25% increase in user engagement and improved sales performance.• Collaborated with cross-functional teams to support the development of product features as partof platform unification, ensuring seamless integration and consistency. This approach reduceddevelopment time for Scorecards, Awesome Meetings, and Brainshark Coaching projects by 40%.• Created and implemented templates and checklists to streamline the handoff process and ensureconsistency and organization in design files, reducing component breakage by 80% and improvedfile navigation efficiency by 25%.• Provide guidance and support to the design team to maintain design coherence by leveraging thedesign systems knowledge and design best practices.• Participate in the hiring and onboarding of new hires to accelerate the integration process intothe team and daily activities resulting in a 50% decrease in ramp-up time and improved designquality.• Foster junior designers growth by providing support, feedback, and 1-1 work sessions to reviewand improve design and solution thought process and execution resulting in consistent and easyuser experience across platforms.

Greater New York City Area

Greater New York City Area

Digital Design• Lead and implement processes and systems to increase efficiency such as building a universal design library for digital creative needs utilizing Sketch• Ideate and execute web and mobile page designs for eMusic’s new blockchain platform• Manage eMusic and eStories content updates to account for new features, artists, albums, labels, and books that can be applied in all screen sizes for production• Oversee and craft marketing emails, medium posts visuals and telegram stickers to boost eMusic’s brand awareness and increase social media engagement• Track project progress and project goals through Agile Board and YouTrack

Greater New York City Area

Design for Brand Marketing• Formed innovative campaigns that integrated potential consumers’ businesses with PTALA’s major venues across the US to increase sales.• Built presentation decks that mocked up new venues to show the differentiation in branding opportunity for major brands like Goya, Citi Bank, Sephora, and NY Lottery

Greater New York City Area

Creative Resources Team• Spearheaded the development of packaging mockups co-featuring Nickelodeon’s characters for pitches to brands like Rice Krispies, Colgate, and Annies• Developed the graphics of products with TMNT, Paw Patrol, and SpongeBob Squarepants themes launched by Nick’s Partners alongside senior designers

New York

Branding• Brainstormed and developed branding initiatives for various clients such as Association for Creative Industries and Blue Meridian Partners• Established design systems for brands including Creativation and Association for Creative Industries

Venezuela

Branding and Packaging• Researched, brainstormed and developed concepts and designs for the creation of brands and packaging alongside a team for clients such as Alimentos Polar, Plumrose, La Montserratina, and Banco Mercantil

Caracas Area, Venezuela

Advertising• Drafted graphics for national promotions, billboards, festivals and advertising campaigns for client accounts including Ford Motors Venezuela, Diageo, Gordon’s vodka, Ron Pampero, Cinex Venezuela, among others

Caracas Area, Venezuela

Social Media Agency• Designed the brand and corporate Image of the company• Developed covers, personalized quotes and graphic templates for accounts as Il’Argento, Tikiticas, Caravelle and Bioden

Bachelor Of Fine Arts (Bfa)

Associate'S Degree