Adriana Ignat Email & Phone Number

Dublin, County Dublin, Ireland

County Dublin, Ireland

1. Product Management - Customer Centric Product ExcellenceDesigned product research models to supercharge customer insights into product development and prioritization processes: launched the first machine learning model to capture insights intelligently, improving lead time for operational and technical escalations by 72%.Centralized global insights pipelines, leading to 40% increase in product improvement in on-boarding flows and budget set-up.Global immersive… Show more 1. Product Management - Customer Centric Product ExcellenceDesigned product research models to supercharge customer insights into product development and prioritization processes: launched the first machine learning model to capture insights intelligently, improving lead time for operational and technical escalations by 72%.Centralized global insights pipelines, leading to 40% increase in product improvement in on-boarding flows and budget set-up.Global immersive programs for Product development teams, with 100% NPS Score, generating a $12M opportunity in product improvements.2. Vendor Management Delivered end-to-end audits across product Vendor operations, improving internal vendor retention by 20% YoY (operations include: contracting, offerings, vendor validation, audits, financial budgeting, incentives, timelines).3. Strategy & Leadership - Google Ads Product Strategy Led the quarterly business planning across Google's VP Executive Circle, to facilitate and deliver customer sourced requests into Product roadmaps and activation strategy. Show less

Dublin

1. Program Management & Activation: Roadmap Profitability & Sales ReadinessIdentified a $80M of revenue growth uplift in the Publisher Solutions roll-out, focused on revamping Google's Native Ad Formats strategy and AdSense automated in-product optimization recommendations.Project managed end-to-end the Mobile First workshops, with high potential publishers in EMEA, resulting in 15% post workshop revenue uplift.Created and managed an online platform publisher community… Show more 1. Program Management & Activation: Roadmap Profitability & Sales ReadinessIdentified a $80M of revenue growth uplift in the Publisher Solutions roll-out, focused on revamping Google's Native Ad Formats strategy and AdSense automated in-product optimization recommendations.Project managed end-to-end the Mobile First workshops, with high potential publishers in EMEA, resulting in 15% post workshop revenue uplift.Created and managed an online platform publisher community (Google Publisher Panel), of over 2000 Publishers globally, which resulted in 20% increase in product ease of use for Google AdSense.Improved appeal flow for Publishers impacted by Policy holds, by collaborating with Google's User Trust and Safety team, to fix system loopholes and expedite appeals with Machine Learning; saved 18% locked revenue, QoQ.Managed international product leads programs and negotiated on feature deployments to reflect customer satisfaction criteria: achieved over 30% increase in product happiness across the SMB sector, YoY.Launched comprehensive analysis model to identify BETA exit criteria with the user voice at core, leading to 3 new ad formats launched successfully for both Mobile and Desktop businesses ($20m ARR).Led the AdSense Product Commercialization communication strategy and training pack, to equip internal teams in reaching sales targets. Show less

Dublin, Leinster, Ireland

Business Development: Pioneering Google Ads to EMEA's Emerging MarketsLaunched Google's first dedicated revenue programs for Emerging Markets in EMEA, scoped revenue opportunity by verticals and built the business development strategy for the digital sector with a $23M ARR opportunity.Achieved sales revenues +130% QoQ by piloting a new methodology to increase mobile conversion rates in market and leveraging on the advantages of enhanced campaigns for mobile telecom resellers in… Show more Business Development: Pioneering Google Ads to EMEA's Emerging MarketsLaunched Google's first dedicated revenue programs for Emerging Markets in EMEA, scoped revenue opportunity by verticals and built the business development strategy for the digital sector with a $23M ARR opportunity.Achieved sales revenues +130% QoQ by piloting a new methodology to increase mobile conversion rates in market and leveraging on the advantages of enhanced campaigns for mobile telecom resellers in country. Secured new partnerships with online payment processors and top affiliate platforms to raise consumer’s trust for mobile purchases and increase customer on-boarding rates by 25% YoY.Acquired the most impactful deal in the region (L'Oreal), for a premium of €1m per year, which allowed for the expansion of new sales revenue programs to Bulgaria, Greece, Portugal, the Baltics and MENA. Show less

Wrocław Area, Poland

Portfolio Management: Sustainable Growth for French Mid-Market CustomersManaged a portfolio of over 500 SMB customers achieving 20% growth in sales QoQ and over 90% transactional customer satisfaction.Focused on new business growth through end-to-end sales approach to C-level audience within the French insurance sector, growing its digital powerhouse with Google Enterprise solutions: drove 43% adoption for Google My Business solutions.Launched Customer happiness growth… Show more Portfolio Management: Sustainable Growth for French Mid-Market CustomersManaged a portfolio of over 500 SMB customers achieving 20% growth in sales QoQ and over 90% transactional customer satisfaction.Focused on new business growth through end-to-end sales approach to C-level audience within the French insurance sector, growing its digital powerhouse with Google Enterprise solutions: drove 43% adoption for Google My Business solutions.Launched Customer happiness growth programs for resulting in 14% absolute gain YoY. Show less

Entrepreneurship/Entrepreneurial Studies, A

Activities and Societies: Solvay Summer School

Master Of Science (Ms), Accounting And Business/Management, A

Bachelor Of Business Administration (B.B.A.), Accounting And Computer Science, A