Adriana Lane Email & Phone Number

• Spearheading operational oversight across the Customer Experience, Marketing, Technology, and Human Resources departments within a diverse portfolio of companies.
• Strategically driving new business acquisition initiatives that result in revenue growth.
• Leading and mentoring a cross-functional team to achieve operational excellence and business objectives.
• Identifying and capitalizing on new market opportunities and product launches to expand the company's footprint.
• Implementing streamlined processes to increase operational efficiency and improve customer experience.
• Supporting financial and compliance/legal efforts to ensure profitability is met.

Austin, Texas, US

• Owned short- and long-term strategic planning, performance reporting, and operational processes to precisely measure the impact of initiatives, identify opportunities for improvement, and drive greater operational.
• Led as the primary point-of-contact for cross-functional partners in product, strategy, finance, and business intelligence to track and execute integrated consumer marketing plans and standardize the reporting process.
• Owned the compilation of program status, OKR and KPI automation and reporting, campaign performance updates and insights for executive-level presentations, and monthly operational business reviews.
• Led budget planning, partnered with Finance in the investment reconciliation process, and worked with team leads to develop business cases for investment requirements.
• Managed the reporting dashboards for campaign tracking, demand generation efforts, investment performance, and goal forecasting that guided strategic decisions and implemented optimization.

Phoenix, Arizona, US

• Drove the development and delivery of a fully integrated growth marketing and business development strategy with the goal of acquisition and retention, while supporting customer conversion, success, and product.
• Consistently increased B2B and B2C acquisition with the largest week-over-week growth rate of +127%.
• Oversaw the creation, implementation, monitoring, and adjustments of the website, social media channels, SEO tactics, marketing campaigns, and workflows that generate new leads and nurture existing users while guiding.
• Implemented a Comms/PR strategy for new partnerships and product launches earning over 50 media placements and interviews with significant publications such as CNN, Forbes, and TechCrunch to increase brand awareness.
• Directed and supported the growth roadmap, product launches, acquisition, conversion, retention, automation, and reputation efforts.
• Developed the lead generation strategy, promotion, and execution of large industry events, conferences, trade shows, partnerships, promotions, advertising efforts, and webinars.

San Francisco, California, US

• Executed the marketing efforts to launch, integrate and improve Uber’s New Mobility program and division of products.
• Generated, tested, scaled, and tracked marketing tactics to efficiently launch products in new markets and increase usage while exceeding awareness and safety goals.
• Negotiated and established the deal structure, budget, go-to-market strategy, and execution of large-scale activations, strategic partnerships, and campaigns.
• Presented marketing strategies, user data, profit and loss, and future initiatives to city officials.
• Hired, trained, coached, and managed a team of 9 direct reports responsible for local events, community engagement, partnerships, and bringing regional campaigns to life on the ground.

San Francisco, California, US

• Managed strategic cross-functional marketing initiatives for Uber’s riders and drivers within the West Coast region.
• Supervised the concept creation, development, project management, stakeholder alignment, agency engagement, and key performance measurement of each campaign.
• Steered a wide range of projects, including large-scale events, research focus groups, business development partnerships, product positioning, customer retention, growth, engagement, and acquisition campaigns.
• Oversaw the content, channel, and marketing strategy in business-driving verticals, such as product launches, compliance, safety, regulatory, rapid response, and marketplace.
• Designated as the Uber for Business Program Manager, leading the Uber Events 2015 product launch and 2016 and 2017 Holiday initiatives for the United States/Canada cities, resulting in $1.2M in gross bookings and $284K.

Scottsdale, Arizona, US

• Developed and executed regional marketing campaigns and marketing communications for the Central and East Coast communities made up of over 100 properties.
• Performed sales analysis of individual properties to determine and provide strategic marketing recommendations and training for community-level efforts to meet tenant retention, prospect growth, and sales revenue goals.
• Trained and supported associates on marketing tactics, platforms, and outreach efforts to include social media channels, search engine optimization, pay-per-click advertising, creative design assets, paid media, and.
• Assisted with new community transitions by completing the brand development process, marketing plan execution, website content and design, and grand opening events.
• Developed a weekly newsletter for all properties to gain new marketing knowledge and implement best practices, resulting in properties increasing performance by 80% through generating new leads from implementing new.

Tempe, Arizona, US

• Directed content creation for all marketing channels, including website content, email marketing, newsletters, advertising campaigns, social media marketing, press releases, contests, print, and mail materials.
• Collaborated with Research and Development and Sales teams to identify target markets and develop communication strategies that were consistent with brand guidelines and targeted to specific audiences effectively.
• Saved the company more than $50K by effectively negotiating and maintaining relationships with outside vendors.
• Advanced, executed, and measured integrated, multi-channel marketing strategies to increase brand awareness, generate and nurture leads, and support business development efforts, increasing website traffic by 75%.

San Francisco, CA, US

• Provided oversight for the full sales cycle of Yelp’s online advertising programs, including lead generation, market penetration, customer needs assessment, negotiation, closing, relationship management, and customer.
• Aided in the development and launch of the ongoing Veteran-Trainee Development and Training Program.
• Successfully generated more than $450K in multi-state advertisement revenue.
• Recognized as the Top Performance Leader of the November 2011 Training Class.