Adriana Liute Email & Phone Number

London, GB

London Area, United Kingdom

Zinc backs exceptional talent to build new commercial solutions that solve themost pressing societal issues. As a Zinc Visiting Fellow, I will support the cohort of 50 talentedFounders to build commercial, scalable businesses that tackle some of the toughest problemsfacing people and the planet.

Preparing and delivering training, materials and guidance to upskill SMEs on the topic of green marketing.

London Area, United Kingdom

Leading the Growth Programme for Carbon Trust's Label & Assurance offering. The Carbon Trust label was the first carbon label ever to be launched (2007) and is now present on shelves in 40 countries. We’ve verified the footprints of over 37,000 individual products. When done well, sustainability labels can be a driver for better choices for companies and.

London Area, United Kingdom

Leading corporate strategy and innovation projects, new business models, growth strategies and partnerships

London, England, United Kingdom

My team reimagines how complex systems work in order to solve intractable environmental problems. We co-create and grow companies and initiatives that redefine how organisations, policymakers, and individuals work together to create value and tackle climate change.

Partner Marketing Manager for Carbon Trust's energy access projects (Transforming Energy Access, Energy Catalyst, PREO), working with the UK Government and philanthropic foundations, as well as with other specialist partners focused on accelerating the clean and just energy transition in sub-Saharan Africa.

London, United Kingdom

• Storience is the branding agency on the side of good brands. Brands for whom commercial success and positive social and environmental impact derive from the same business strategy.
• Co-founded and led the agency for 9 years.
• Developed brand and communication strategies for 70+ clients across Europe from industries as diverse as FMCG, retail, charity, fashion, healthcare, education, technology, and professional services. Projects included.
• Won five international branding awards in the UK, Italy, and the US.
• Repositioned Storience “on the side of positive impact brands” (2017).
• Led the business development and marketing efforts for the agency (managing own channels and public image)

Bucharest, Romania

• Created branding and communication strategies and coordinated branding activities for small and large clients from automotive, real estate, technology, publishing, consultancy, FMCG, Pharma, and the public sector.
• Handled the social media, PR, and employer branding functions for the agency.

Bucharest, Romania

• Created the communication (internal and external) and marketing functions for Genpact Europe and led them as the company grew from a few hundred to over 2,000 employees.
• Created and led the employer branding function for Genpact Romania, helping the organization achieve its recruitment and onboarding targets of up to 300% per annum.
• Delivered a multi-awarded CSR programme with over 100 volunteers and an all-time high in terms of company-matched donations.
• Working alongside pan-European teams to deliver complex projects (site launches, M&As, corporate values roll-out, etc.)
• Managed a direct report, a team of contributors, and a network of vendors.

Bucharest, Romania

• Wrote and published 12 cover stories on human resources, leadership, the environment, consultancy, investments, the textile industry, branding, and culture
• Received editorial responsibilities, overseeing a team of three
• Helped organise a monthly debate with key business and political figures as guests.