Adriana Blanco Email & Phone Number

Madrid, ES

London, United Kingdom

London, United Kingdom

• Working with internal teams (Sales, IT, HR, etc.) and external agencies to effectively communicate new products and implement the digital strategy
• Advising for internal and external communications, and assisting with the setup of company portals
• Driving content strategies that increase lead generation and conversions through becoming more buyer-centric and aligning content with the business strategy
• Growing brand awareness through paid social and retargeting marketing
• Proposing and leading the successful repurpose of key content to reach new audiences
• Conducted and deployed marketing inbound campaigns that resulted in +600 MQLs and +100K revenue

• Led online store launch for Spanish baby and kids e-commerce fashion brand, successfully driving in-house team and external agencies
• Directed multichannel campaigns and marketing collaterals that boosted sales 10%
• Orchestrated corporate website design, branding, content, and deployed a user-friendly customer journey and funnel that resulted in successfully getting the website into the 1st Google page in just 2 weeks after web.
• Analysed market competitors and identified opportunities by bringing famous teen models and TV personalities to become brand ambassadors
• Drove the brand organic social awareness, resulting in an increase of the Instagram followers by 200% within a month
• Directed all relevant trade shows, event sponsorship opportunities, photo shootings, pop-up stores, and catwalks

Queensland, Australia

• Contributed to a leading global online dating platform utilizing a hybrid business model integrating SaaS and in-app purchases.
• Conducted comprehensive analyses of customer behaviour across varied regions, including Latin America, USA, United Arab Emirates, and Australia, to inform strategic marketing initiatives.
• Leveraged multilingual capabilities to enhance customer management and marketing efforts across diverse cultural markets.
• Crafted campaigns to optimise PPC advertising tailoring them to distinct target audiences and market needs.
• Executed meticulous edits and localisation of language on Spanish websites, enhancing user experience and engagement.

A Coruña Area, Spain

• Led four teams of political advisors and journalists to liaise with the agenda, communications, and public appearances for three candidacies composed of +15 people
• Successfully led three out of three candidates to win regional or national elections
• Decision maker, reporting results to politicians in duty and senior front-runners of the party
• Managed the party’s communications strategy and successfully communicating consistent key messages with potential voters through press releases and social media channels
• Showed excellence when organising media and political events (speeches, press conferences, etc.), always within time and cost-effective
• Ensured voters retention and loyalty by securing a positive branding for political candidates and reinforcing party relationship with the media

Madrid Area, Spain

• Lifestyle journalist for luxury magazine Fuera de Serie (Spanish equivalent to Financial Times’ How to Spend It) and in-house journalist for top Spanish outlets Expansión, El Mundo, and La Voz de Galicia
• Covered major breaking news stories and provided timely updates to readers.
• Authored a series of opinion pieces that sparked public debate on an important political issue.
• Conducted in-depth interviews with public figures that resulted in a series of exclusive stories.
• Maintained strong relationships with sources to ensure timely access to accurate information.

Master'S Degree In Journalism (El Mundo), Edition, Production And News Media Technologies

Degree In Journalism, Journalism

Journalism

Journalism