Adriana Lopez Email and Phone Number

Serve as a marketing and communications advisor to a diversity of internal and external stakeholders such as management, community and city partners, citywide communications, and the Mayor’s Office. Drive strategy and projects for both internal and external marketing while communicating the Denver Human Services mission, vision, and Strategic Framework, Human Together, through meaningful engagements with community and staff. Support community facing meetings and presentations, engage at the executive level across the City of Denver to work with other marketing teams, and serve as a strategic ambassador for the Strategic Framework. Lead, coach and empower the marketing and communications team. Promote the brand in alignment with Strategic Framework and goals. Oversee the city's newcomer response emergency communications.

Served as a member of the administrative leadership team, providing college leadership over short and long-range communication, marketing, media relations and event planning. Oversaw and managed daily operational activities of internal and external marketing and communication efforts, in collaboration with other college and institutional partners including Office of Admissions, Advancement, and University Marketing and Communications. Updated website and utilized social media, printed materials, and other creative means to effectively share information and build engagement with prospective and current students, staff, faculty, alumni, donors and other community members. Consulted with faculty and staff to model, integrate, and improve college communication processes to reflect best practices related to diversity and the shared community value of inclusive excellence. Interpreted web analytics, researched target audiences, and built in opportunities for continuous improvement and flexibility to adapt to changing circumstances. Managed and empowered marketing and communications team.

Oversaw the development and implementation of the district's digital strategy that aligned with organizational goals and unified DPS’ web properties, including the intranet, school and department websites, and social media. Strengthened DPS’ online reputation by training and empowering stakeholders to uphold governance and branding on the web. Partnered with vendors and information technology teams to ensure technical, accessibility and usability requirements were consistently met. Utilized analytics to define DPS' online user experience, and made data-informed decisions to update and refocus digital strategy goals. Incorporated best practices and online trends into overall digital strategy and offered guidance to team members on how to best leverage campaigns and messaging on the web. Led and empowered the digital communications team.

Managed social employee intranet, including its overall digital strategy, launch and roll-out, site development, content management system, visual design, user engagement and training, coordination with stakeholders and oversight of technology and branding.

Overall, supported all aspects of the global employee communications team. Executed ongoing strategies for internal and external projects. Collaborated closely with internal and external communication teams, including senior executive leadership and international marketing contacts. Wrote and edited organizational communications, including memos, newsletters, web content, crisis communications, video scripts, presentations, talking points, press releases and social media. Oversaw logistics for executive leadership meetings with more than 500 global attendees. Managed the marketing, communications and public relations strategy for the TeleTech Community Foundation.

Implemented web strategies, focusing on content development, functionality and maintenance. Worked with internal stakeholders and external partners to implement project plans that supported a positive user experience and aligned with organizational goals.Provided editorial oversight and updates for web, including, but not limited to optimizing content for readability, reading level, audience and search engine optimization. Ensured online messaging was relevant, user-focused and supported overall web objectives. Established web governance through guidelines/policies/style. Used analytics to drive content decision-making and effectiveness. Assisted in planning and led implementation of new functionality improvements for websites. Worked with vendor to maintain and manage website content management system. Provided training, set up, consultation and assistance on CMS to internal users; managed user accounts, including optimization and clean up. Acted as primary contact for database-driven applications on websites. Wrote, edited and produced content for e-newsletters and other communications. Established and communicated policies and best practices for web content creation, including, but not limited to style guides, publishing and content review cycles and template creation. Assisted with the website redesign project for childrenscolorado.org.