Adriana Marchetti

Adriana Marchetti Email and Phone Number

VP of New Business Development | Sales Strategy | Leadership | Partnerships | Business Development | CX @ Dançar Marketing
sao paulo, sao paulo, brazil
Adriana Marchetti's Location
São Paulo, Brazil, Brazil
Adriana Marchetti's Contact Details

Adriana Marchetti personal email

About Adriana Marchetti

Adriana is recognized for her strategic vision and her exceptional ability to lead teams in dynamic environments, making significant contributions to growth and innovation within her fields of expertise. As the Vice President of Business Development at Dançar Marketing, she leads strategic partnerships and oversees the Sales Team. With a robust background in Sales and Marketing, she previously served as the Enterprise Relationship Manager at LinkedIn for Latin America from 2021 to February 2024, where she managed enterprise accounts across North and South LATAM, helping the sales team achieve their targets. Prior to that, Adriana was the Head of Business Development at Dançar Marketing, where she oversaw a sales team and established partnerships for innovative projects in the cultural events sector. She also played a pivotal role at Traffic Sports, leading major soccer events, including the FIFA World Cup 2014, where she managed significant sponsorships and organized related events. Adriana gained valuable experience at Record TV International, serving as Marketing Manager in Miami and Rio de Janeiro from May 2004 to February 2010. In this role, she was responsible for all marketing initiatives, including promotional events and advertising campaigns. She also managed public relations for Record TV International, earning several awards for her efforts in promoting the network in the U.S. With over 20 years of experience in business development, Adriana possesses strong skills in sales management, relationship building, negotiation, and strategic planning. Her career includes leadership roles in renowned companies, where she has consistently demonstrated the ability to drive results through effective strategies. Key Competencies:Strategic PartnershipsMarketing Strategy Business Development Sales Management Communication and Relationship Building Market Analysis Negotiation and Sponsorship Activation

Adriana Marchetti's Current Company Details
Dançar Marketing

Dançar Marketing

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VP of New Business Development | Sales Strategy | Leadership | Partnerships | Business Development | CX
sao paulo, sao paulo, brazil
Employees:
31
Adriana Marchetti Work Experience Details
  • Dançar Marketing
    Vice President Of Business Development
    Dançar Marketing Feb 2024 - Present
    São Paulo, Brazil
  • Linkedin
    Enterprise Relationship Manager Latin America
    Linkedin Jul 2021 - Feb 2024
    São Paulo, Sp, Brazil
    Manage Enterprise Latin America Accounts with a Consultive Strategic Position to help the Sales Team increase their sales and reach their KPIs through Modern Selling.
  • Dançar Marketing
    Head Of Business Development
    Dançar Marketing Aug 2017 - Jul 2021
    São Paulo, São Paulo, Brazil
    Responsible for creating and maintaining partnerships with other companies besides negotiation Sponsorships and Marketing Experience Platforms. Dançar Mkt is one of the most important events companies for cultural Marketing in Brazil. As the Head of Business Development, I had to manage a Sales Team by Establishing goals, strategies, and work plans, monitoring individual goals with monthly reports to the VP and the CEO. Define and measure KPIs. Create and maintain partnerships with other companies by developing new projects. Lead the Sales Team with weekly team meetings and annual strategies. Increase awareness of the events and create a Marketing Strategy with the Marketing/Communication Director.
  • Traffic Sports
    Account Director
    Traffic Sports May 2012 - Apr 2017
    São Paulo, São Paulo, Brazil
    Managing and Negotiating 1 to 35MM Sponsorship Cotes for Copa do Brasil and Copa America Football Tournaments. Responsibilities included organizing the related events e.g. Summits and Hospitality for the sponsors. Other Activities: Sales for FIFA Brazil World Cup 2014 and Travel Logistics.  Conclusion of 1st licensing in Brazil for FC Barcelona (professional football club in Spain);  In charge of the Hospitality Packages negotiation for FIFA WORLD CUP BRAZIL 2014, including travel logistics.  Exclusive local agent for EUROCOPA 2016 FRANCE Hospitality Packages; Full involvement since 2012 on the ALLIANZ PARQUE ARENA in São Paulo, Brazil, Selling 90% of the VIP Hospitality Areas of the Arena.
  • Turner (Turner Broadcasting System, Inc)
    Institutional Relations Manager / Esporte Interativo
    Turner (Turner Broadcasting System, Inc) Mar 2010 - Jul 2012
    Rio De Janeiro Area, Brazil
    Responsible for the relationship, Media sales and the entire communication plan for Governors, Mayors and Public Companies such as Petrobras, Eletrobras, BNDES for Esporte Interativo
  • Record Tv
    Marketing Manager
    Record Tv May 2004 - Feb 2010
    Miami, Usa + Rio De Janeiro, Brazil
    Responsable for all the Marketing actions (e.g. promotional events, advertising campaigns, below-the line actions etc) and Special Projects in Rio de Janeiro, Brazil.After working in the US taking care of the Marketing and Public Relations for the same Company (International Division), I am now reponsable for the most up growing area in the Company, Rio de Janeiro. Record TV is the second largest brazilian TV Network and the largest one acting internationally.
  • Record Tv
    Marketing Manager / Public Relations Coordinator / Marketing Analyst
    Record Tv May 2004 - Jun 2009
    Miami, Florida
    USA: Responsible for the Public Relation Department and Marketing of International Record TV in the USA. In 2004 the Present of the Program FALA BRAZUCA broadcasted worldwide on Record International. Awards received: Press Award 2006 (Miami), FAME Magazine 2005-2006-2007 (Boston) and Magazine TiTiTi News 2005 (FT Lauderdale) for the channel’s projection in the U.S.RJ, Brazil: Responsible for the Marketing Plan development and execution and for the TV Special Projects Department which included non common advertises in the TV and brand promotion off air. Most important and successful activity was the creation and execution of local events for the Television with national Media projection.
  • O Globo
    Media Contact
    O Globo Jan 1998 - Nov 2003

Adriana Marchetti Skills

Marketing Television Public Relations Digital Marketing Marketing Strategy Market Planning Marketing Communications Sales Social Media Magazines Social Media Marketing Advertising Sponsorship Digital Media Online Advertising Media Planning

Adriana Marchetti Education Details

Frequently Asked Questions about Adriana Marchetti

What company does Adriana Marchetti work for?

Adriana Marchetti works for Dançar Marketing

What is Adriana Marchetti's role at the current company?

Adriana Marchetti's current role is VP of New Business Development | Sales Strategy | Leadership | Partnerships | Business Development | CX.

What is Adriana Marchetti's email address?

Adriana Marchetti's email address is dr****@****ail.com

What schools did Adriana Marchetti attend?

Adriana Marchetti attended Connecticut School Of Broadcasting, Universidade Católica Portuguesa, Faculdade Da Cidade, Ramona High School, Colegio Santo Agostinho.

What skills is Adriana Marchetti known for?

Adriana Marchetti has skills like Marketing, Television, Public Relations, Digital Marketing, Marketing Strategy, Market Planning, Marketing Communications, Sales, Social Media, Magazines, Social Media Marketing, Advertising.

Who are Adriana Marchetti's colleagues?

Adriana Marchetti's colleagues are Edy Santös, Gabriela Borazanian, Ana Camargo, Rose Freitas, Tatiana Lucas, Renata Herequir, Pedro Bianco Jr.

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