Adriana Silva Email & Phone Number

Irvine,, Ca, Us

Irvine,, Ca, Us

After a pilot program in 2019, Studio1 was relaunched in Spring 2020 with the pandemic in full force. Since the relaunch, I have taken the studio helm and brought Studio1 into a new realm of activity. Actions I've taken within the first 90 days of operating Studio1 include:- Creating a proposed marketing and operations budget for 2020-2021- Overhauling former booking rates and establishing new rates/protocol for studio rates and operations in a post-COVID landscape- Reviewing and drafting new COVID legal and insurance requirements for clients booking studio time- Forecasting revenue for the remainder of 2020 and into 2021 - Managing all front-facing client communications including booking inquiries, custom proposal generation, contract development, onsite studio management, and post-event accounting closeouts- Training new team of Associate Studio Managers who assist with all onsite productions - Revamping Studio1 marketing content including Studio1culver.com, @Studio1 Instagram, digital client collateral, promotional gifting items, and onsite vendor partnerships for everything from lighting & grip to beverage suppliers and floristry

Irvine,, Ca, Us

One Culver- Develop annual marketing plan and strategy to launch One Culver after acquisition and remodel of the property - Spearheaded ideation and implementation of annual tenant/community events calendar including pop-ups like “White Clawtober Fest,” “Breakfast Happy Hour with Primo’s Donuts,” “Roses and Rosé” and other events with Cha Cha Matcha, Hi-Lo Liquor, and Wisdome LA- Pitched and lead creation of One Culver App with tech company, HqO- Create in-house content for property media walls including tenant communications, art reels, property reels, event promos, and post-COVID instructional videos- Foster relationships with One Culver tenant base (Apple, Golden State Warriors, Milani Cosmetics, Credit Karma, Go Get Em Tiger Coffee, Equinox, WeWork)South Park Center- Manage and build program for short-term leasing of event venues and vacant spaces for the purpose of event and film production- Generated a 25% increase in event/filming revenue within one year and a 75% increase by the end of year- Report and track all marketing and events budgets including weekly reporting to Director and regional VP and monthly/year-end revenue reporting to company Principals- Exclusively manage PR and Marketing efforts for the event venues including overhauling all print/digital collateral, launch Instagram social media channel and produce all content in-house, host styled shoots onsite with vendor contacts, and represent the property out in the market- Hired and trained team of Event Coordinators who are now responsible for expanding sales and hospitality efforts- Fostered extensive network of event planners, location agents, vendors and agencies who all represent South Park Center venues to their rosters of clientele- Received recognition for South Park Center’s venues as one of the Top 10 Wedding Venues in Los Angeles, Top LGBTQ+ Friendly Venue in Los Angeles, and Top 10 Best Venues in Downtown Los Angeles according to The Knot, Wedding Wire, and PartySlate

• Founded and launched a boutique event coordination and floral production business• Coordinate and manage day-of execution ranging between conferences, social mixers, fundraising galas, and weddings• Establish ties with vendors and venues across southern California and present ideal options to each client• Pitch creative ideas on how to enhance client’s vision for each event while also staying within budget, audience, and brand parameters • Volunteer for local event programs such as Yellow Conference

Los Angeles, Ca, Us

• Create and implement strategic marketing plan for USC’s premier religious Center resulting in $2 million increase in annual donations• Overhaul all marketing communications including web, print, email, guerilla, and events and report effectiveness to Director & Advisory Board• Manage all aspects of event execution—budgets, timelines, schedules, contracts, vendor selection, staffing, branded materials, guest lists, swag items, and day-of execution• Work as primary point of contact with all events vendors, sponsors, and exterior agencies• Support development of annual budget and track expenditures throughout each event/marketing execution

• Assist with preparation of all materials needed for A-list weddings across southern California• Provide support to lead event/floral designer both in studio and onsite during event days• Work together with other senior members of event team to ensure timely setup and strike• Troubleshoot load-in issues as needed in order to allow head designer to focus on creative work

● Create millenial-facing experiential marketing tactics for client American Honda Motor Company, Inc. (Honda Civic) ● Utilized $5000 budget to create and launched generation Y-targeted experiential campaign for Honda Civic● Increased positive association by 5% through market research, targeted campaign, and strategic event execution● Led event marketing team in month-long series of activation events that generated 10,000 impressions, 550 car interactions, and 600 email opt-ins per event

Van Nuys, Ca, Us

● Assessed brand’s social media presence and outlined necessary improvements across all channels● Worked closely with PR team on social media-driven campaigns and outlined future viral promotions ● Identified new opportunities for win-win partnerships with “mommy bloggers” and family-friendly brands● Created company Pinterest account and established Munchkin as a source for parenting advice● Monitored negative consumer reviews resulting in identification and correction of production line error

Los Angeles, California, Us

● Utilized research materials at NHM to write two new tours focusing on museum's architectural features and film career achievements of William S. Hart● Led daily tours of museum and adapted style of delivery based on age range of group

Santa Clarita, California, Us

● Collaborated with Director of Brand Management to edit and finalize next season’s promotional materials● Analyzed historical usage trends to determine North American distribution of $3 million worth of marketing materials● Tracked weekly stock of all U.S. and Canadian promotional items via SAP ERP projection reports● Brainstormed potential usage of social media in strengthening the brand’s on-board passenger experience