Diretoria Vivo Fintechwww.vivopay.com.brDesenvolvimento de produtos de crédito B2B e B2C

• Construction of the launch of the Payroll loan card, participation in the definition of commercial conditions, monitoring of systems parameterization, commercial team training, communication and marketing material, product lifecycle alignment and remote sales team support.• Project Management of the Payroll loan card product from specification, to implementation and approval.• Structuring the process of reactivating the partnership of agreements accredited with the bank to offer… Show more • Construction of the launch of the Payroll loan card, participation in the definition of commercial conditions, monitoring of systems parameterization, commercial team training, communication and marketing material, product lifecycle alignment and remote sales team support.• Project Management of the Payroll loan card product from specification, to implementation and approval.• Structuring the process of reactivating the partnership of agreements accredited with the bank to offer payroll loan cards.• Acting in the identification of improvement points to increase the profitability of the product as: review of fees and tariffs, systemic errors, etc. Show less

. Implemented scales of communication for Sofisa Direto’s Black Week in order to announce offers, reengage the customer base and enable the client to evolve through the conversion funnel.. Created marketing strategies in order to increase lead generation for the commercial teams through events, webinars and the purchase of digital media for ADP, a company of Human Resource software.. Created the scales of communication for Universidade Estácio de Sá, from the application to the… Show more . Implemented scales of communication for Sofisa Direto’s Black Week in order to announce offers, reengage the customer base and enable the client to evolve through the conversion funnel.. Created marketing strategies in order to increase lead generation for the commercial teams through events, webinars and the purchase of digital media for ADP, a company of Human Resource software.. Created the scales of communication for Universidade Estácio de Sá, from the application to the enrollment of students, aiming to keep them engaged and evolving in the conversion funnel up to the student’s enrollment.. Participated in the IBM Watson training. Show less

. Contributed to the digital transformation of the company, which involved working with Webmotors to monitor the application performance management; managed communication campaigns and acted with the technology area, improving the decision-making and relationships between the two areas.. Restructured the scales of communication of Santander Financiamentos app along with the marketing team, which guaranteed the contracting error reduction and improved the guidelines for the client’s next… Show more . Contributed to the digital transformation of the company, which involved working with Webmotors to monitor the application performance management; managed communication campaigns and acted with the technology area, improving the decision-making and relationships between the two areas.. Restructured the scales of communication of Santander Financiamentos app along with the marketing team, which guaranteed the contracting error reduction and improved the guidelines for the client’s next steps.. Implemented a project with the design thinking approach in order to improve the usability of the app.. Established pilot partnerships with the help of Carglass and Mapfre Seguros (engine and gear coverage), which increased the value added to services hired through the app.. Identified the high level of fraud in hiring services through the app due to high rates of delay to the payments of the first instalment and searched for tools in the market to reduce this problem.. Created a contingency flow with the back-office team in order to reduce fraud.. Took part in redefining the app strategy, focused on Santander’s account holders, to help reduce the risks of operational fraud. Show less

Digitalized vehicle financing products in partnership with iCarros.. Participated in the beginning of Itaú’s new hiring approach to vehicle financing in partnership with iCarros, which anticipated the response for pre-approved credit on the client’s screen; this brought an increase of 20% in sales through the channel.. Restructured the simulator for vehicle financing (reduction of domains, new usability, A/B tests) and reorganized the scales of communication for the hiring flow.… Show more Digitalized vehicle financing products in partnership with iCarros.. Participated in the beginning of Itaú’s new hiring approach to vehicle financing in partnership with iCarros, which anticipated the response for pre-approved credit on the client’s screen; this brought an increase of 20% in sales through the channel.. Restructured the simulator for vehicle financing (reduction of domains, new usability, A/B tests) and reorganized the scales of communication for the hiring flow.. Monitored the performance of the conversion funnel of sales and acquisition costs by Itaú/iCarros acquisition; this reduced hiring costs and increased lead generation for the remote sales team.Digitalized real estate credit products.. Participated in the beginning of Itaú’s new hiring approach to real estate credit loan, along with big names of on-line real estate advertising, which anticipated the response of pre-approved credit on the client’s screen and increased the evolution through the conversion funnel.. Restructured the simulator of real estate credit (reduction of domains, new usability, A/B tests) and reorganized the scales of communication for the hiring flow.. Monitored the performance of the conversion funnel of sales and acquisition costs by Itaú and partners; this reduced hiring costs and increased lead generation for the sales team.. Worked alongside Tecnisa on a real state pilot project for 100% online hiring.Digital Investment Relations. Created, together with the investment products team, a new landing page for investiments on the log-in page of the bank’s website, through explanatory videos and new usability; this increased the clients’ evolution through the conversion funnel. Show less

. Participated in the projects of continuous improvement (Kaizen methodology) to reduce the errors made by back-office team in the request for real estate loans, and in the building of new scales of communication with clients, to minimize errors relating to documentation and delays to loan approval.. Trained the sales teams to ensure the adherence to the loan protection insurance when requesting the real estate credit.

Managed a client base with 1,200 clients, offering remote banking products.