Adriana M. Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Diretoria Vivo Fintechwww.vivopay.com.brDesenvolvimento de produtos de crédito B2B e B2C

São Paulo, Brazil

• Construction of the launch of the Payroll loan card, participation in the definition of commercial conditions, monitoring of systems parameterization, commercial team training, communication and marketing material.
• Project Management of the Payroll loan card product from specification, to implementation and approval.
• Structuring the process of reactivating the partnership of agreements accredited with the bank to offer… Show more
• Structuring the process of reactivating the partnership of agreements accredited with the bank to offer payroll loan cards.
• Acting in the identification of improvement points to increase the profitability of the product as: review of fees and tariffs, systemic errors, etc. Show less

São Paulo E Região, Brasil

. Implemented scales of communication for Sofisa Direto’s Black Week in order to announce offers, reengage the customer base and enable the client to evolve through the conversion funnel.. Created marketing strategies in order to increase lead generation for the commercial teams through events, webinars and the purchase of digital media for ADP, a company.

São Paulo Area, Brazil

. Contributed to the digital transformation of the company, which involved working with Webmotors to monitor the application performance management; managed communication campaigns and acted with the technology area, improving the decision-making and relationships between the two areas.. Restructured the scales of communication of Santander Financiamentos.

São Paulo E Região, Brasil

Digitalized vehicle financing products in partnership with iCarros.. Participated in the beginning of Itaú’s new hiring approach to vehicle financing in partnership with iCarros, which anticipated the response for pre-approved credit on the client’s screen; this brought an increase of 20% in sales through the channel.. Restructured the simulator for.

São Paulo E Região, Brasil

. Participated in the projects of continuous improvement (Kaizen methodology) to reduce the errors made by back-office team in the request for real estate loans, and in the building of new scales of communication with clients, to minimize errors relating to documentation and delays to loan approval.. Trained the sales teams to ensure the adherence to the.

São Paulo E Região, Brasil

Managed a client base with 1,200 clients, offering remote banking products.

Master Of Business Administration - Mba, Marketing And Digital Business Intelligence

Planejamento Estratégico de Marketing Digital; Advocacy, Relações de Consumo e Propriedade Intelectual; Comportamento do Consumidor.

Digital Product Leadership

Activities and Societies: Ciclo de vida do Produto Customer Development Modelos de negócio e proposta de valor Visão de Produto Métodos de.

Digital Analytics Strategies, Marketing, Continuing Studies

Análise dos Canais de Mídia; Aplicações de Data Mining; Google Analytics; Planejamento de Indicadores; User Experience; Data Warehousing.

Digital Marketing Strategies, Marketing, Continuing Studies

Mobile Marketing; Google Adwords; E-commerce; Mídias sociais, Digital Branding; Gestão de Crises; Inovação; SEO; Jurídico Digital

Postgraduate, Business, Sales Management And Negotiation

Monografia - Estratégias de Marketing e Vendas no Varejo Online

Communication Skills For Managing Strategically, Communication, General, Continuing Studies

Bachelor, Social Communication, Advertising