Adriana Melo

Adriana Melo Email and Phone Number

Diretora executiva @ ECDD
Rio de Janeiro, RJ, BR
Adriana Melo's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Adriana Melo's Contact Details

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About Adriana Melo

I have been an Executive Director for over 20 years, focusing on innovation, strategic design, and new business. My work includes continually creating and redesigning products and services and monitoring or developing new brands.Currently, I am the head of a creative college (ECDD), a course leader at MIT (Massachusetts Institute of Technology / Emeritus) in the course “Design Thinking for Product and Service Innovation”, a professor in MBAs with a focus on innovation in the financial sectors and electric by FGV in Company, and an innovation consultant for brands in general.I had the opportunity to create, together with my team, the first magazine and the first internet events in the country, in addition to raising funds from the main players in the market. In addition, I created an innovation conference for 5,000 people, wrote a book on Design Thinking, and consulted for several companies, encouraging their leaders to seek innovative solutions with calculated risk.I believe in focus, discipline, agility, and creativity to overcome goals. I try to make the most of my strengths and surround myself with people with complementary skills.

Adriana Melo's Current Company Details
ECDD

Ecdd

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Diretora executiva
Rio de Janeiro, RJ, BR
Adriana Melo Work Experience Details
  • Ecdd
    Diretora Executiva
    Ecdd
    Rio De Janeiro, Rj, Br
  • School Of Communication And Digital Design Of The Infnet Institute
    Director
    School Of Communication And Digital Design Of The Infnet Institute Sep 2015 - Present
    Rio De Janeiro Area, Brazil
    • I am responsible for the general management of the unit, for all Undergraduate and Graduate courses, in the On-campus and Distance Learning modalities. I lead a team of ~ 30 people (collaborators and teachers) and 400 students. I support the areas of Marketing, People and Management, Educational Design, Support and IT, Controllership, and Coaching.• I have frequently achieved the goals of improving quarterly satisfaction and student retention rates.• I work in compliance with the legal requirements of MEC, having achieved, together with my team, since 2015, excellent grades for the institution's undergraduate courses.• Some projects we developed, aimed at the construction and expansion of the ECDD brand: Infnet Institute's Innovation and Entrepreneurship Center, ECDD Producer, Integra Program, Triad - Schools Production Center, Marketing and Gamification laboratories, events and partnerships with NGOs, and companies in general.
  • Melo And Fischel
    Innovation Consulting
    Melo And Fischel Jan 2015 - Present
    Rio De Janeiro Area, Brazil
    • SICREDI (2022) - "Design Thinking for Innovation in the Financial Sector" for Sicredi by FGV in Company (Rio Grande do Sul & Espírito Santo).• UNIVERSO AMERICANAS Lojas Americanas, B2W, App Ame and other brands (2021) - Design Thinking Consulting, Strategic Map, OKRs and Continuous Innovation Laboratory for automation scale gains.• ELEKTRO DISTRIBUIDORA DE ENERGIA (2019) - "Design Thinking for Innovation in the Energy Sector" for Elektro by FGV in Company (Campinas - SP) and classes on the same theme in the MBA Business Management in Energy (RJ), oriented students in conduction of projects such as “Expansion of incentives to renewable sources”, "Awareness about the hourly rate" and “Increased financing for the sector” through the creation of a global Road Show.• ETEX GROUP: Building Materials Specialist (2019) - Innovation Consulting for the development of projects for greater engagement between teams from different cities.• DAVITA SERVIÇOS MÉDICOS (2019) - Design Thinking Consultancy for Service Innovation for DaVita managers to support the process of expanding multinationally.• TV GLOBO (2018) - Design Thinking Workshops for managers.• ABRAHOSTING - UOL, LOCAWEB, EVEO, MICROSOFT, INTEL, DELL among others (2015 to 2018) - Consulting: content marketing management; social media; management of press relations and legal advice; attracting sponsors and associates; and an annual event, ensuring growth from 7 to more than 30 members, winning three sponsors (Intel, Dell, and Supermicro) and more than 50 news in the media including Valor Econômico, Exame and Folha.• XP INVESTIMENTOS (2014) - Design Thinking workshops for managers.• SEBRAE (2010 to 2014) - lectures “Design & Business” in several editions of the Entrepreneur Fair.• BIENAL BRASILEIRA DE DESIGN - Member of the judging committee in some editions of the Bienal.
  • Mit Sloan School Of Management
    Course Leader Brasil
    Mit Sloan School Of Management Nov 2019 - Present
    I lecture distance classes for the course “Design Thinking for Product and Service Innovation” at MIT (Massachusetts Institute of Technology / Emeritus). In Brazil, I am responsible for conducting online lectures, interactive meetings and guiding the pitches of the projects developed.
  • Arteccom
    Co-Founder & Ceo
    Arteccom 1999 - Sep 2015
    Rio De Janeiro Area, Brazil
    • I conceived and produced the first internet events in Brazil (on web design, technology, innovation, and digital media) in the 10 main capitals of the country - more than 300 congresses held with national and international speakers.• I developed a strong relationship with the major players in the market: Microsoft, Apple, Locaweb, Uol, PagSeguro, Globo.com, among others. Annually, I negotiated the marketing budget for sponsoring Arteccom products (~ 250k with each partner).• I created journals such as magazines Webdesign, TI Digital and Wide, in addition to events and training, to support the growth of the digital market in the country, through the sharing of content by the managers of the largest agencies in Brazil and in the world.• I led a team of approximately 12 people in RJ, in addition to managing other teams and outsourced providers remotely in the main Brazilian capitals (RJ, SP, MG, DF, RS, SC, PR, BA, PE, CE).
  • State University Of Rio De Janeiro
    Design Coordinator
    State University Of Rio De Janeiro Jan 1998 - Aug 2000
    I led the creative team, developing projects and campaigns, responding for all institutional communication and visual identity for departments and events in general.
  • Anonimato
    Design Coordinator
    Anonimato Jan 1996 - Jan 1998
    I was responsible for the branding of the brand's 20 stores, including visual identity, packaging, campaigns and website, leading the creative team.

Adriana Melo Skills

Digital Marketing Interaction Design Design Thinking Web Design Marketing Innovation Management Graphic Design Information Architecture Social Media Social Media Marketing Advertising Marketing Strategy Online Advertising Sem User Experience Digital Strategy Strategic Planning Process Improvement Gestion De Projet Transformation Lean Quality Management Textiles Inspection Microsoft Excel Microsoft Word

Adriana Melo Education Details

Frequently Asked Questions about Adriana Melo

What company does Adriana Melo work for?

Adriana Melo works for Ecdd

What is Adriana Melo's role at the current company?

Adriana Melo's current role is Diretora executiva.

What is Adriana Melo's email address?

Adriana Melo's email address is ad****@****.edu.br

What is Adriana Melo's direct phone number?

Adriana Melo's direct phone number is +55 21 2122*****

What schools did Adriana Melo attend?

Adriana Melo attended Harvard Business School Online, Université D'angers, Coppead Ufrj - Federal University Of Rio De Janeiro, State University Of Rio De Janeiro, Academia Internacional De Cinema E Televisão, University Of California, Riverside.

What are some of Adriana Melo's interests?

Adriana Melo has interest in Education.

What skills is Adriana Melo known for?

Adriana Melo has skills like Digital Marketing, Interaction Design, Design Thinking, Web Design, Marketing, Innovation Management, Graphic Design, Information Architecture, Social Media, Social Media Marketing, Advertising, Marketing Strategy.

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