Adriana Melo Email & Phone Number

Rio De Janeiro, RJ, BR

Rio De Janeiro Area, Brazil

• I am responsible for the general management of the unit, for all Undergraduate and Graduate courses, in the On-campus and Distance Learning modalities. I lead a team of ~ 30 people (collaborators and teachers) and 400.
• I have frequently achieved the goals of improving quarterly satisfaction and student retention rates.
• I work in compliance with the legal requirements of MEC, having achieved, together with my team, since 2015, excellent grades for the institution's undergraduate courses.
• Some projects we developed, aimed at the construction and expansion of the ECDD brand: Infnet Institute's Innovation and Entrepreneurship Center, ECDD Producer, Integra Program, Triad - Schools Production Center.

Rio De Janeiro Area, Brazil

• SICREDI (2022) - "Design Thinking for Innovation in the Financial Sector" for Sicredi by FGV in Company (Rio Grande do Sul & Espírito Santo).
• UNIVERSO AMERICANAS Lojas Americanas, B2W, App Ame and other brands (2021) - Design Thinking Consulting, Strategic Map, OKRs and Continuous Innovation Laboratory for automation scale gains.
• ELEKTRO DISTRIBUIDORA DE ENERGIA (2019) - "Design Thinking for Innovation in the Energy Sector" for Elektro by FGV in Company (Campinas - SP) and classes on the same theme in the MBA Business Management in Energy (RJ).
• ETEX GROUP: Building Materials Specialist (2019) - Innovation Consulting for the development of projects for greater engagement between teams from different cities.
• DAVITA SERVIÇOS MÉDICOS (2019) - Design Thinking Consultancy for Service Innovation for DaVita managers to support the process of expanding multinationally.
• TV GLOBO (2018) - Design Thinking Workshops for managers.

I lecture distance classes for the course “Design Thinking for Product and Service Innovation” at MIT (Massachusetts Institute of Technology / Emeritus). In Brazil, I am responsible for conducting online lectures, interactive meetings and guiding the pitches of the projects developed.

Rio De Janeiro Area, Brazil

• I conceived and produced the first internet events in Brazil (on web design, technology, innovation, and digital media) in the 10 main capitals of the country - more than 300 congresses held with national and.
• I developed a strong relationship with the major players in the market: Microsoft, Apple, Locaweb, Uol, PagSeguro, Globo.com, among others. Annually, I negotiated the marketing budget for sponsoring Arteccom products.
• I created journals such as magazines Webdesign, TI Digital and Wide, in addition to events and training, to support the growth of the digital market in the country, through the sharing of content by the managers of the.
• I led a team of approximately 12 people in RJ, in addition to managing other teams and outsourced providers remotely in the main Brazilian capitals (RJ, SP, MG, DF, RS, SC, PR, BA, PE, CE).

I led the creative team, developing projects and campaigns, responding for all institutional communication and visual identity for departments and events in general.

I was responsible for the branding of the brand's 20 stores, including visual identity, packaging, campaigns and website, leading the creative team.

Innovation Management, Disruptive Strategy

Master, International Management And Marketing

Administration, Executive Mba

Business School at UFRJ COPPEAD Institute of Administration

Design, Design

ESDI - School of Industrial Design at UERJ - First design school in Latin America, recognized as one of the best in the world.

Film Direction

English As A Second Language