Adriana Moreno Email & Phone Number

Peru

Lima, Peru

Client - Ralph Lauren- Social Media Campaign Implementation: Develop, implement, and manage creative campaigns on Meta (Facebook & Instagram), TikTok, and Snapchat. - Quality Assurance Process: Oversee the quality assurance process to ensure campaigns are correctly implemented. This involves regular checks, identifying potential issues, and finding appropriate solutions to avoid campaign errors- Daily Pacing of Active Campaigns: Monitor and manage the daily pacing of active campaigns, ensuring they are on track to meet their objectives. This includes adjusting campaign strategies as needed to achieve optimal results.- Recommendations for Optimizations: Regularly analyze campaign performance data and provide recommendations for optimization. This could involve adjusting targeting, creative elements, or budget allocation to improve campaign success.- General Reports Creation: Regularly create detailed reports that reflect campaign performance and provide insights into areas for improvement. This includes interpreting data and translating it into understandable and actionable reports.- Expense Monthly Tracker: Manage and maintain a monthly tracker of campaign expenses, ensuring budget adherence. This includes tracking all expenses, and reporting any discrepancies or overruns.

Lima, Peru

Supervision of strategic product and marketing initiatives across diverse brands in the US and Peru.- Developed and executed content strategies for social media platforms.- Conducted affiliate marketing research and established collaborations on Shopify Collabs and TikTok Shop.- Bilingual copywriting for social media campaigns targeting Peruvian and US markets.- Addressed customer feedback and transformed dissatisfied customers into brand advocates.- Prepared comprehensive social media reports to track performance metrics.- Supervised product launch/promotional calendar tailored to seasonal trends.- Led conceptualization, naming, and branding development for new products.- Enhanced user experience on Shopify and Amazon platforms.- Conducted market research to inform product development strategies.

Lima, Perú

Strategized and managed diverse projects with a focus on promoting healthy nutrition and providing social assistance.- Developing and executing content strategies and calendar for social media platforms in Meta and TikTok , to raise awareness about hunger and nutrition issues affecting vulnerable populations, while managing online communities.- Copywriting in Spanish for social media campaigns and promotional materials aimed at Peruvian companies, with the goal of raising funds to support vulnerable populations.- Leading the conceptualization, naming, and branding of various projects aimed at promoting food education and awareness among Peruvians.- Conducting field research and social studies in various communities through interviews and both quantitative and qualitative surveys.- Preparing comprehensive social media reports to track performance metrics and inform future strategy.

Lima, Perú

- Leading branding and naming initiatives for multiple brands and companies, enhancing their market presence.- Developing and implementing content strategies and calendars for Meta’s social media platforms, tailored to each brand’s marketing strategy and content pillars.- Establishing a consistent tone of communication across all marketing channels for various brands.- Conceptualizing and executing visually compelling designs across various digital platforms, boosting brand visibility and engagement.- Crafting engaging copy in Spanish for social media campaigns and promotional materials, resonating with target audiences of Peruvian brands and driving action.- Collaborating with cross-functional teams to ensure brand consistency across all marketing materials and platforms.- Preparing comprehensive social media reports to track performance metrics, informing future strategy.