Adriana Palacios Email & Phone Number

Hand-selected to manage all projects’ aspects and resources to ensure a timely, efficient, and impactful business launch and ongoing operational success. Direct report to company’s COO.Key initiatives:➨Led business plan execution by creating frameworks and building processes around cadenced operational activities. ➨Researched and analyzed market trends, competitors, services, and pricing to support COO with portfolio strategy, positioning, and value offering. ➨Conceptualized and executed customer journey program to enhance eCommerce experience, optimize conversion, and ensure customer success goals are met. ➨Championed digital advertising and promotional activities across various channels and platforms to provide a data-driven strategic media mix to achieve conversion and revenue goals. ➨Opened lines of communication with multiple stakeholders to weave critical process design elements into new technological infrastructure. ✔ Successfully delivered within 4 months the company’s website, including user experience, engagement, and conversion strategy. Pioneered content creation, lead generation, and engagement across digital marketing channels.

Bogotá D.C. Area, Colombia

Responsible for the general operations of Amarantina Pâtisserie, a home-based pastry business, specialized in French pastry and providing customers with specialized desserts for their upcoming events.• Create and design the marketing and sales strategies to boost business growth and optimize.• Development of a spreadsheet-based tool that helps manage costs, providing estimates and helping control and budgeting. • Evaluating the menu choices for individual sales and events, focusing on using the best quality ingredients resulting in outstanding finished products. Development of recipes, testing, and procedure standardization. • Prepared quotes for events and proposals for restaurant and menu consulting • Chef consulting including full concept development, developing recipes, estimating costs and expenses, equipment and utensil requirements, suggested pricing strategy, standardized procedure manuals, and instructing and coaching personnel.• Management of procurement and suppliers, securing timely restocking of supplies.

Bogotá D.C. Area, Colombia

Leader of the pastry team. Managing the manufacture of all the desserts and baked goods, and also the coordination of the team, coaching and mentoring.• Resource administration, concentrating on the efficiency and quality of the production process, reducing ingredient waste and damaged finished products.• Requested quotes, ordered necessary raw materials, and procured maintenance services for the equipment in need of repair.

Colombia

This business line offers consulting focused on continually seeking better ways of working to help grow, optimize and protect the client’s business. Working with multi-disciplinary teams, and using global tools and methodologies, to deliver measurable and sustainable improvement in the performance. • Participated in the detailed design and implementation plan of the financial services of Compensar’s Shared Service Center. Compensar is a Family Compensation Fund, an entity that administers social services and benefits subsidized by the estate. Designed and implemented the service portfolio, attention model, and management model. Negotiated service level agreements with the clients and other internal agreements between the support areas. Modified the functionalities of technologic enabling tools, reviewed company policies and built the business continuity plan.• Collaborated in the assessment of companies and business transactions. Performed the due diligence procedures, evaluating the risks associated with occupational health and industrial safety.• Supported a client’s corporate internal audit procedures in English.

Colombia

Government legislation requires market pricing in pricing arrangements between related business entities, to ensure profits/ losses are appropriately allocated to tax jurisdictions. This practice helps the clients build, manage, document, review and defend their transfer pricing policies and processes and respond to tax authority challenges.• Elaborated and coordinated transfer pricing studies and reports for over 40 companies in a wide variety of industries, such as Mining, Pharmaceuticals, Cosmetics, Chemicals, among others.• Interviewed clients, to understand activities and value drivers for their businesses, as well as their need in terms of transfer pricing documentation. Requested the information necessary to proceed with the analysis, and verified its quality and pertinence. Handled classified corporate information. • Worked with databases, to collect and analyze both descriptive and financial information on third party comparables. • Performed a comprehensive functional analysis to insure a valid comparison is made with third party comparables that exhibit similar characteristics with regards to functionality, levels of risk taking and assets employed.• Analyzed the country’s macroeconomic situation and prepared reports on the industries our clients belonged to, so as to provide context on the client’s business performance and determine key industry features across varied industries that influence the pricing of transactions • Prepared and presented complex written and verbal materials to clients, displaying the results of the transfer pricing analysis and report for the fiscal year.• Applied complex transfer pricing concepts and economic/financial knowledge to resolve client challenges. • Assisted with the team’s business development and marketing initiatives, preparing business proposals and following up on the status of the project.• Defended the client’s transfer pricing policies in audits by the tax authority, DIAN.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Programa Intensivo De Pastelería Francesa Profesional, Culinary Arts/Chef Training

Bachelor'S Degree, Psychology