Adriana Peitl Email & Phone Number

New York, Ny, Us

Greater New York City Area

Greater New York City Area

Lead holistic creative direction across all branding, product packaging, digital experience, and merchandising in all retail locations. Collaborate closely with Marketing, PR, E-commerce partners, and packaging production to deliver concept and creative direction of marketing campaigns, and product launches. • Work with marketing and sales stakeholders to establish effective creative strategies across product launches and marketing programs, including print campaigns, digital marketing, web design, videos, collateral, and visual merchandising concepts to boost consumer engagement and drive incremental sales; • Collaborate with sales and marketing teams to identify new business opportunities;• Develop and manage creative budget;• Identify opportunities to evolve and strengthen TOCCA’s brand perception through trend analysis and participating in top industry trade shows conferences and events; • Establish design systems for print and digital channels to ensure quality and uniformity across TOCCA’s consumer interfaces;• Identify productivity and optimization opportunities throughout packaging, print, merchandising, and digital; • Responsible for recruiting and leading full-time talents, agencies and other relevant vendor relationships;• Direct photography, styling, and retouching to ensure the highest quality standards, aesthetic integrity and consistency of all products; • Approve all final production for packaging and print collateral and establish quality parameters including panoplies and production limits;

Greater New York City Area

Manage various global and regional fragrance brands and package designs from ideation to implementation. Work with global, regional, and local teams to conceptualize, develop, and execute design strategies to support business goals. • Champion brand-building initiatives, redesigning strong and healthy brands while optimizing cost, avoiding current consumer alienation, and broaden the appeal to potential new customers; • Identify productivity and optimization opportunities to bring significant cost savings while protecting the overall quality of every packaging component as well as the consumer brand perception;• Work closely with marketing, engineering, consumer research, R&D and global vendors to ensure business goals, development timelines and cost objectives are met;• Recruit and lead full-time talents and studios;• Create new brand identities for all global and regional fragrances innovation, leveraging specific cultural values to drive consumer engagement;• Partner with industrial designers to deliver top-notch designs including bottles and caps adhering to all proper tolerances and taking in consideration industry best-practices;• Approve all packaging related production such as matchprints, drawdowns, mechanical artworks, and vendor production standards as well as attend production runs to establish high-quality parameters;• Travel domestically and internationally for color matching excellence and global forums.

Manage all regional brands and package designs across all categories (fragrance, color, skincare, personal care, hair care, and kids) from ideation to implementation.• Work with the global team to conceptualize, develop and execute regional design strategies to support global business goals;• Identify productivity and optimization opportunities to bring significant cost savings while protecting the overall quality of every packaging component as well as the consumer brand perception;• Approve all packaging related production such as matchprints, drawdowns, mechanical artworks, and vendor production standards as well as attend production runs to establish high-quality parameters;• Recruit and lead a regional team of designers and mechanical artists to ensure seamless execution.

New York - Ny

Lead the creative vision conceptualizing identity and digital strategies for non-profit clients. • Translate client’s business goals into design strategy providing creative direction for branding over print and digital platforms;• Recruit and mentor high-performance local and/or remote team of designers, developers, and photographers;• Lead brainstorm sessions with stakeholders to engage the team and stimulate out of the box thinking;• Art direct style, photography, retouching and color correction;• Partner with Digital Director to ensure feasibility and optimal User Experience.

• Conceptualize identity, packaging, and collateral for a variety of clients including major account: Nestlé;• Recruit and manage design team;• Manage Dairy Nestlé account receiving design briefs, presenting project concepts, and coordinating approval process; • Art direct all photography and illustration for packaging.

• Collaborate with Design Director on all creative assets approvals;• Develop digital mechanicals workflow system for seamless artwork approvals;• Attend press runs and approve all color matching proofs from studios and vendors;• Participate in workshops, and trend shows to keep up with innovation.

São Paulo Area, Brazil

• Art direct advertising media;• Retouch photography assets;• Approve color matching proofs from photographer and printers;• Attend press runs.

Master Of Business Administration (Mba), Marketing

Branding

Bachelor'S Degree, Design