Adriana Perez Email & Phone Number

Miami, Florida, United States

Together with my partner, we created this new company to continue to bring success and cool designs to our client's websites and e-commerce as well as help them create the best communication strategies. In my role at the company, I have been responsible for various key areas:- Account Management: I have successfully managed client relationships and handled.

Miami, Florida, United States

• Support small-to-medium-businesses online presence with the creation of a corporate website and/or e-commerce according to their needs. Guidance to use the CMS tool and propose the best integration combination to drive.
• Web design and e-commerce development: 54d.com, keylinestore.com, keylinestore.ca, keylinemessenger.com, leucadiasolutions.com.

Cleveland/Akron, Ohio Area

• Coordinate marketing activities. Work together with Sales, Product and Customer Service Managers to come with the new promotions and attractive products for the different markets.
• Database management. Unify all the lists to one using tags to categorize the database. This helps us create more targeted campaigns and improve relationships with customers.
• Develop landing pages, forms, and on-site marketing to attract more leads and grow our databases.
• Assist in identifying optimal engagement strategy and campaign structure to reach different audiences with e-blasts and report OR, CTR, and CR to identify opportunities for future campaigns.
• E-commerce project management. Organization of tasks, roles, deadlines, and product selection. Assist the company in the transition from traditional to digital sales by creating an E-commerce. Skills UX design, HTML.
• Market research and competitive analysis.

Barcelona Area, Spain

• Managed client’s email marketing strategy delivering: business model (cpc, cpl, cpm cpa), email html, landing page, URL and impression pixel
• Evaluated the design, functionality, and effectiveness of our client’s landing pages.
• Negotiated with affiliates for more exposure in specific databases
• Utilized the best practices for conducting A/B tests across channels.
• Worked on various reporting techniques to communicate and deliver conversions, Web service or FTP.
• Managed the databases monetization of the Australian Market.

Miami, Florida

• Developed optimization strategies to meet overall marketing goals.
• Generated and designed daily content for Sony PSLA social media and weekly internal newsletters.
• Supported the translation and content generation for Sony PSLA global site.
• Organized Sony presence in events and tradeshows like FICCI (Cartagena), NAB (Las Vegas) and Sony PSLA CSA Kick of meeting.
• Delivered monthly analytical internal reports of web site, social media, e-blasts and new leads performances.
• In charge of carrying VPF Calculations (Visual Print Fee) for film’s exhibitions through digital projection for Bolivian and Peruvian Cinemas.

• Alimentos Munchy is one of the biggest snack companies in Venezuela nowadays. Here I had the role of bringing support to all the Marketing activities, from Advertising campaign, Marketing analytics, to Merchandising.
• Performed a ROI analysis of TV ads and Social Media efforts
• Conducted a competitive pricing analysis and recommended a new pricing strategy to increase the profit margin.
• Developed a retail merchandising guide for the sales force and merchandisers.

Venezuela

• I was responsible for the coordination of selecting, buying and distributing marketing materials and keep the track until they were delivered to all the warehouses around the country. I also leaded a Merchandising.
• Managed purchasing and distribution of POP material for all Pepsi brands.
• Analyzed client sales to determine suitability of POP purchases and merchandising services.
• Coordinated sales training for new Marketing promotions.
• Tracked POP material inventories in all warehouses nationwide.
• Planograms constructions for optimal mix and presentation of the product in the point of purchase for maximum profitability

Certification, Ux Design

Master'S Degree, International Marketing, Dean'S List With 3.67

Activities and Societies: Project Management SpecializationHult's Master in International Marketing fitted perfectly on me. The curriculum.

Bachelor In Business Administration, Management

Business courses included: - Accounting - Finance - Economics - Management - Negotiation - Calculus - Marketing - Entrepreneurial Projects.

Diploma In Marketing

Master'S Degree, Web Development