Together with my partner, we created this new company to continue to bring success and cool designs to our client's websites and e-commerce as well as help them create the best communication strategies. In my role at the company, I have been responsible for various key areas:- Account Management: I have successfully managed client relationships and handled their requests, ensuring excellent communication and customer satisfaction.- Project Management: I have excelled in organizing project timelines, assigning responsibilities to team members, and sourcing necessary resources to ensure timely and successful project completion.- Web Design Approval: I have played a crucial role in reviewing and approving web designs, ensuring they meet the desired standards and align with the company's branding guidelines.- Graphics Approval: I have been responsible for evaluating and approving graphics, ensuring they are visually appealing, on-brand, and effectively communicate the intended message.- CMS Store Setup: I have demonstrated proficiency in setting up stores within the Content Management System (CMS), enabling seamless online shopping experiences for customers.- Customer Journey Optimization: I have actively worked on designing and implementing user-friendly flows to enhance the customer journey. By creating intuitive pathways and ensuring a seamless platform experience, I have contributed to driving sales and enhancing overall user satisfaction.- Integration Assistance: I have actively supported the integration of marketing and inventory platforms with the e-commerce system, collaborating with cross-functional teams to ensure smooth and efficient operations.- Throughout my time in this role, I have consistently contributed to the company's success by delivering exceptional account management, effectively managing projects, ensuring visual excellence, optimizing the customer journey, and facilitating seamless platform integrations.

Support small-to-medium-businesses online presence with the creation of a corporate website and/or e-commerce according to their needs. Guidance to use the CMS tool and propose the best integration combination to drive users to convert. Construction of media mix strategy to drive website growth. Consultancy of their first database of clients and an email marketing strategy that converts. Construction of SEM and social media paid to attract new customers. Skills UX design, HTML, graphic design, photo editing. Technical tools Shopify, Shopify Plus, Mailchimp, Klaviyo, Adobe Photoshop, Adobe Illustrator, Microsoft Excel, Google Docs, Facebook ads manager.Key Achievements:● Web design and e-commerce development: 54d.com, keylinestore.com, keylinestore.ca, keylinemessenger.com, leucadiasolutions.com.

• Coordinate marketing activities. Work together with Sales, Product and Customer Service Managers to come with the new promotions and attractive products for the different markets. • Database management. Unify all the lists to one using tags to categorize the database. This helps us create more targeted campaigns and improve relationships with customers. • Develop landing pages, forms, and on-site marketing to attract more leads and grow our databases. • Assist in identifying optimal engagement strategy and campaign structure to reach different audiences with e-blasts and report OR, CTR, and CR to identify opportunities for future campaigns.• E-commerce project management. Organization of tasks, roles, deadlines, and product selection. Assist the company in the transition from traditional to digital sales by creating an E-commerce. Skills UX design, HTML, graphic design, photo editing. Technical tools Shopify, Mailchimp, Adobe Photoshop, Adobe Illustrator, Microsoft Excel, Google Docs.• Market research and competitive analysis. • Create Facebook ads and improve SEO strategy to attract visitors to our website and e-commerce. • Assist and coordinate Trade-shows stand preparation. Design banners, print relevant product information, design brochures, create a database of leads and prepare campaigns them. • Social media content creation.• Video tutorial creation for Youtube channel to support customers on the use of the machines. • Improve Customer Relationship by supporting the Customer Service department with website features creation to minimize the number of calls by being proactive with useful content. Projects:• https://keylinestore.com• https://biancakey.com

• Managed client’s email marketing strategy delivering: business model (cpc, cpl, cpm cpa), email html, landing page, URL and impression pixel• Evaluated the design, functionality, and effectiveness of our client’s landing pages.• Negotiated with affiliates for more exposure in specific databases• Utilized the best practices for conducting A/B tests across channels.• Worked on various reporting techniques to communicate and deliver conversions, Web service or FTP.• Managed the databases monetization of the Australian Market.• Managed the invoicing reports for Clients and Affiliates.

• Developed optimization strategies to meet overall marketing goals.• Generated and designed daily content for Sony PSLA social media and weekly internal newsletters. • Supported the translation and content generation for Sony PSLA global site.• Organized Sony presence in events and tradeshows like FICCI (Cartagena), NAB (Las Vegas) and Sony PSLA CSA Kick of meeting.• Delivered monthly analytical internal reports of web site, social media, e-blasts and new leads performances.• In charge of carrying VPF Calculations (Visual Print Fee) for film’s exhibitions through digital projection for Bolivian and Peruvian Cinemas.• Coordinated with Sony Bolivia and Sony Peru clients and distributors and manage the balance of accounts receivables and negotiated the contracts and agreements regarding payments’ statutes.

Alimentos Munchy is one of the biggest snack companies in Venezuela nowadays. Here I had the role of bringing support to all the Marketing activities, from Advertising campaign, Marketing analytics, to Merchandising strategies. Here are some of the activities I performed:• Performed a ROI analysis of TV ads and Social Media efforts• Conducted a competitive pricing analysis and recommended a new pricing strategy to increase the profit margin.• Developed a retail merchandising guide for the sales force and merchandisers.

I was responsible for the coordination of selecting, buying and distributing marketing materials and keep the track until they were delivered to all the warehouses around the country. I also leaded a Merchandising project where I had to establish the guidelines, reorder the merchandiser's routes and improve them. In this job, my communications skills arose keeping close communications with sales and marketing departments and marketing agencies to coordinate all the marketing strategies and achieve the sales's goals. These were some of my achievements in this company:• Managed purchasing and distribution of POP material for all Pepsi brands.• Analyzed client sales to determine suitability of POP purchases and merchandising services.• Coordinated sales training for new Marketing promotions.• Tracked POP material inventories in all warehouses nationwide.• Planograms constructions for optimal mix and presentation of the product in the point of purchase for maximum profitability • Account Management • Optimized merchandisers’ routes to reach more clients in less time, reducing expenses by 38%.