Hired to optimize digital marketing efforts of a home services business located in a highly competitive, local market. Achievements include:• Increased quality of PPC campaign leads by supervising agency-managed Google Ads campaigns ($2,500 monthly budget) and implementing high-converting “bottom-of-funnel” keyword optimizations.• Generated 200% return on ad spend through in-house Google Ads campaigns ($1,000 monthly budget).• Create customized landing pages for paid advertising campaigns using Unbounce.• Oversaw the transformation of an outdated website into one that is fully search engine optimized, has SEO-friendly content, lower bounce rates, and better organic Google search rankings.• Manage onsite and offsite local SEO strategy developed in conjunction with an SEO marketing agency.• Increased social media engagement by 300% by creating special campaigns like #fivestarfriday and #homehacks and curating video content.

Upon a temporary relocation to Boise, ID, I used it as an opportunity to transition my career into another area of interest: digital marketing. As a lifelong lover of wine and food, I couldn't pass up the chance to create and implement this company's first digital marketing strategy, which was designed to sell its wine-tasting classes and “personal sommelier” wine cases. Achievements include:• Sold out “personal sommelier” wine cases by creating a special Facebook campaign during the holidays.• Increased sold out wine-tasting events by 50% by creating targeted Facebook Ads, drafting persuasive email campaigns, and recommending event-friendly website changes during a redesign.• Increased overall social media engagement by 400% and Instagram followers by 100%, by curating original content for social media accounts and website blog, and personally capturing photos of events.• Email open rates of 20-30% (above industry standard) on bi-weekly e-newsletters using MailChimp.• Analyzed data to track and improve the performance of campaigns.

Here’s one way my sales background influenced an organization right off the bat: I stepped into this role and immediately started the work of creating a new revenue stream. They already targeted corporations and foundations, but they needed me to create the sales strategy, plan, and processes to drive revenue with high net-worth individuals.I identified opportunities, closed $200K in deals, and paved the way for long-term alliances, resulting in numerous prospects with the potential to generate >$25K every year. I also provided support for large-scale accounts.• Created sales and marketing strategies to target a profitable untapped market• Defined the sales cycle and created prospect management guidelines• Developed CEO-level presentations, communication tools, and talking points to target major brands, publicly traded companies, and other organizations.• Enabled continued revenue growth by recruiting Advisory Council members (volunteers) with high donor potential and large professional / personal networksSkills used in this position: sales, marketing, business development, account management, revenue optimization, sales planning, strategic planning, sales strategy development, program management, relationship building, writing, presentations, interpersonal communication, sales life cycle management

I have been recognized for my sales and marketing abilities throughout my career. In 2015, I was promoted to target, develop, and secure new revenue—and provide expertise in managing and growing a portfolio of accounts and prospects. This position involved developing high-impact proposals, tracking performance, and meeting key stakeholders through travel on the East Coast.• Managed and grew 125+ accounts, with each yielding $10K to $200K per year• Drove up revenue 5% through skillful sales and marketing techniques• Played integral role in $250M capital campaign by implementing individual selling strategies that captivated existing donors and propelled new business development• Developed and retained clients by partnering with program staff and affiliate partnersSkills used in this position: sales management, relationship building, business development, portfolio management, account development, account management, marketing, communication, proposal development, negotiations, presentations, collaboration, revenue growth, data management

In this roll-up-your-sleeves position, my sales abilities were both honed and tested as I managed a portfolio of 700+ accounts and prospects. I built relationships, presented solutions, and closed deals that secured millions of dollars in future revenue through the organization’s gift planning program. I traveled throughout the Northeast and West Coast to promote the vision and goals of the organization—and generate funds.• Secured ~$10M through relationship-driven sales and marketing• Provided sales training for regional affiliates to uncover opportunities and grow sales pipelines, and served as trusted liaison and advisor on improving campaign performance and navigating tax implications• Earned consistent recognition for outstanding serviceSkills used in this position: regional sales management, sales planning, business development, account management, marketing, revenue optimization, program coordination, relationship development, CRM, client services, sales training, sales coaching, sales pipeline management, communication

I earned a series of promotions during my tenure with this organization, which involved extensive sales, marketing, and portfolio management (I was in charge of a large portfolio of prospects and existing clients / donors). To achieve optimal results, I developed proposals, wrote marketing materials and correspondence, and managed budgets. I also provided extensive coaching and training to improve sales capabilities and boost revenue.• Secured ~$4M and collaboratively doubled the account roster for $335M national campaign• Designed and managed growth strategies for 10 affiliate partners• Analyzed data and translated findings into effective client acquisition plans• Trained board members to network, cultivate productive relationships, and solicit donationsSkills used in this position: strategic selling, sales, marketing, business development, account management, revenue optimization, campaign management, sales training, coaching, budgeting, data analysis, data management, client acquisition, relationship building, CRM, client services

My role with SFIC was much broader than most administrative assistant positions. I assisted the staff with all aspects of programs and operations, working diligently to increase awareness and generate a steady stream of fundraising revenue. • Increased revenue 20%• Collaboratively organized events, securing $200K• Wrote marketing materials, letters, and other communications• Evaluated applications for multiple scholarship programsSkills used in this position: sales, revenue generation, administrative support, business administration, marketing, program coordination, event planning, event management, communication, data management, writing, problem solving