Adriana Rangel Email & Phone Number

São Paulo, SP, BR

São Paulo, SP, BR

New York, NY, US

• Responsible for conducting the regional strategy, with development and implementation of local and global marketing plans and campaigns and driving improvements in the management of digital channels, aiming at business.
• Planning and execution of the largest regional event for UiPath MEA (#UiPath Together Middle East) in 2018, with more than 800 customers, out of which over 80% at the executive level and sales pipeline goal exceeded by.
• Social media campaigns (Twitter and LinkedIn) based on video testimonials from executives of large relevant clients in the region, lasting 2 weeks each and creating enough branding awareness to put the company on the.

Palo Alto, CA, US

• Strategic management of the Marketing department, with focus on Events, Campaigns (Field and Digital) and Partnerships, aiming at expressive results and leveraging deals, managing strategic teams and KPIs for the area.
• Creation of social media campaigns that generated great visibility for the company and meetings with large corporation executives, resulting in the closing of significant deals.
• Execution of more than 13 CxO roundtables for over 100 companies in the region, generating millions of dollars in pipeline and exceeding the marketing contribution goals by more than 40% for two fiscal years.
• Introduction of the company to the largest technology fair in the region (GITEX), which receives more than 200 thousand visitors per year.
• Strong performance in the engagement of major partners, including Intel, IBM, AWS, Dell Technologies, Accenture, EY, Capgemini, Google, Veeam and Kaspersky, making it possible to cover some of the high investment on.
• Creation of the regional customer referral program, obtaining testimonials, quotes, joint press releases and participation in events from over 25 client companies that endorsed VMware between 2016 and 2018; program.

Needham, Massachusetts, US

• Management of the tech infrastructure BU and research, including direct org with 24 people, including research, marketing and account managers, based in Dubai and analysts distributed in Morocco, Nigeria, Kenya, South.
• Responsible for adding 3 new products to the syndicated research and extending the entire research/consulting portfolio to several new countries, such as Angola, Cameroon, Lebanon, Egypt and Algeria.
• Acting as a speaker and moderator in over 20 events per year for large technology companies, such as Oracle, IBM, Huawei etc., aimed at specific audiences, such as CIOs, CTO's, CMOs and CFOs. Highlighted Results:o.

Houston, Texas, US

• GTM strategy creation and investment funds management for special projects for the BU solutions portfolio selling used by partners and System Integrators (Accenture, Capgemini, Deloitte and others).
• Establishing training for partners and systems integrators, creation of sales materials and marketing campaigns (events and social media), aiming to expand business in the European, African and Middle Eastern.

Houston, Texas, US

• Strategic Marketing management, ensuring consistent improvement in demand generation and pipeline creation, brand recognition, internal communication and public relations, as well as marketing campaigns in general.
• Creation of the first LinkedIn and Twitter channels for South Africa, Israel and the Middle East in 2008, as well as the first successful digital campaign in the region, through technological maturity benchmarking of.
• Management of a strategic team of 9 people, including Marketing managers for the Middle East, Israel, Turkey, Greece + Cyprus, North Africa, South Africa, and Marketing Specialists (2 in the Middle East and 1 in Israel).
• Creation and management of an Advisory Board formed by 12 CIOs from major clients from different countries. Creation of a Client Referral program to present events, testimonials on social media/magazines, and a.

Redmond, Washington, US

• Responsible for Windows Client business and marketing strategy for six Gulf countries: UAE, Kuwait, Qatar, Bahrain, Oman and Yemen.
• Direct report to the BMO (Business and Marketing Officer).
• Responsible for readying the whole MSFT Channel for Windows Vista in both technical and sales fronts.
• Responsible for the Launch of Windows Vista in the Gulf.
• Responsible for keeping the Windows Client business at a 2 digits growth points cross segments.
• Responsible for growing BOS units 11% faster than PC market shipments.SpecialtiesMulti-region marketing strategy and execution planning; market growth strategy; AR/PR strategy; Campaigns creation; online marketing.

Redmond, Washington, US

Round Rock, Texas, US

Chesterfield, MO, US

Software Analysis and Development for the R&D department. Website design & maintenance.

Executive Mba, Business & Project Management

Bachelor Of Applied Science (B.A.Sc.), Computer Science