• Responsible for conducting the regional strategy, with development and implementation of local and global marketing plans and campaigns and driving improvements in the management of digital channels, aiming at business expansion.• Planning and execution of the largest regional event for UiPath MEA (#UiPath Together Middle East) in 2018, with more than 800 customers, out of which over 80% at the executive level and sales pipeline goal exceeded by more than 50%. • Social media campaigns (Twitter and LinkedIn) based on video testimonials from executives of large relevant clients in the region, lasting 2 weeks each and creating enough branding awareness to put the company on the map, in addition to increasing share of voice to more than 85% compared to the competition.Execution of 8 roundtables for 15 to 20 C-level executives in the Middle East and Africa (Dubai, Abu Dhabi, Cairo, Riyadh, Johannesburg, Cape Town) that led to the generation of a multi-million-dollar sales funnel.Highlighted Results:o Closing new deals and creating a sales pipeline of several million USD through social media campaigns, major events and CxO roundtables.

• Strategic management of the Marketing department, with focus on Events, Campaigns (Field and Digital) and Partnerships, aiming at expressive results and leveraging deals, managing strategic teams and KPIs for the area.• Creation of social media campaigns that generated great visibility for the company and meetings with large corporation executives, resulting in the closing of significant deals.• Execution of more than 13 CxO roundtables for over 100 companies in the region, generating millions of dollars in pipeline and exceeding the marketing contribution goals by more than 40% for two fiscal years.• Introduction of the company to the largest technology fair in the region (GITEX), which receives more than 200 thousand visitors per year. • Strong performance in the engagement of major partners, including Intel, IBM, AWS, Dell Technologies, Accenture, EY, Capgemini, Google, Veeam and Kaspersky, making it possible to cover some of the high investment on events.• Creation of the regional customer referral program, obtaining testimonials, quotes, joint press releases and participation in events from over 25 client companies that endorsed VMware between 2016 and 2018; program used in 4 digital campaigns and 14 executive roundtables, resulting in many millions in the sales funnel.Highlighted Results:o Creation of social media campaigns that exceeded the sales pipeline goals by more than 15%.o Execution of CxO roundtables, generating tens of millions of dollars in sales pipeline.o Execution of the first Influencer Marketing campaign in the region, generating significant additional exposure in the media and increasing the company's Share of Voice.

• Management of the tech infrastructure BU and research, including direct org with 24 people, including research, marketing and account managers, based in Dubai and analysts distributed in Morocco, Nigeria, Kenya, South Africa, Turkey and Egypt, acting strongly in the formation of high-performance teams.• Responsible for adding 3 new products to the syndicated research and extending the entire research/consulting portfolio to several new countries, such as Angola, Cameroon, Lebanon, Egypt and Algeria.• Acting as a speaker and moderator in over 20 events per year for large technology companies, such as Oracle, IBM, Huawei etc., aimed at specific audiences, such as CIOs, CTO's, CMOs and CFOs. Highlighted Results:o Exceeding financial targets for the business unit by at least 5 percentual points for 3 consecutive years.

• GTM strategy creation and investment funds management for special projects for the BU solutions portfolio selling used by partners and System Integrators (Accenture, Capgemini, Deloitte and others).• Establishing training for partners and systems integrators, creation of sales materials and marketing campaigns (events and social media), aiming to expand business in the European, African and Middle Eastern markets.Highlighted Results: o Responsible for generating pipeline of more than 50 times the amount invested in the project.

• Strategic Marketing management, ensuring consistent improvement in demand generation and pipeline creation, brand recognition, internal communication and public relations, as well as marketing campaigns in general. • Creation of the first LinkedIn and Twitter channels for South Africa, Israel and the Middle East in 2008, as well as the first successful digital campaign in the region, through technological maturity benchmarking of current and future customers.• Management of a strategic team of 9 people, including Marketing managers for the Middle East, Israel, Turkey, Greece + Cyprus, North Africa, South Africa, and Marketing Specialists (2 in the Middle East and 1 in Israel).• Creation and management of an Advisory Board formed by 12 CIOs from major clients from different countries. Creation of a Client Referral program to present events, testimonials on social media/magazines, and a customer benefits club.Highlighted Results:o Generating an additional multi-million-dollar pipeline.o Responsible for exceeding defined goals by more than double-digit percentage points for 3 consecutive years.

• Responsible for Windows Client business and marketing strategy for six Gulf countries: UAE, Kuwait, Qatar, Bahrain, Oman and Yemen.• Direct report to the BMO (Business and Marketing Officer).• Responsible for readying the whole MSFT Channel for Windows Vista in both technical and sales fronts.• Responsible for the Launch of Windows Vista in the Gulf.• Responsible for keeping the Windows Client business at a 2 digits growth points cross segments.• Responsible for growing BOS units 11% faster than PC market shipments.SpecialtiesMulti-region marketing strategy and execution planning; market growth strategy; AR/PR strategy; Campaigns creation; online marketing, including social networks usage; brand awareness/recognition; Product Marketing; Program Management

Software Analysis and Development for the R&D department. Website design & maintenance.