Adriana Restrepo Torres Email & Phone Number

Bogotá, Bogota, Co

Colombia

-Lead the commercial strategy for the international recruitment of more than 3000 candidates per year to cover the vacancies required by the American Companies that work together with MCC USA -In charge of the Direct Sales team with 8 Senior Consultants and the indirect sales team with more than 45 International Agencies across the globe.-Responsible for the lead management team that handles the interviews and the scheduling of more than 13000 contacts with candidates per year.-Achieved a 100% recruitment growth compared to 2023 with a 13% conversion as a result of the sales funnel management. Hired candidates from 85 different countries applied to the job and the EB3 Visa program.-Define the EB3 Visa program management commercial strategy by positioning the unskilled jobs in possitive and attractive alternatives for skilled professionals that want to migrate to the United States legally.-Provide good communication, customer support and problem resolution to the partner agencies in order to ensure the correct execution of recruitment processes.

Bogotá D.C. Area, Colombia

-Open the operation of the company in Colombia with the implementation of the local office and hiring 7 team members in a record period of 3 months.-Define the business development strategy and program penetration in the market.-Local customization and implementation of the myWorlds app and loyalty platform to operate the Partner Relationship Management programs. - Achieved 18 thousand members affiliated in Colombia to the myWorlds loyalty program (part of the myWorlds Shopping Community of more than 15 mill shoppers in the world).-Recruit and register more than 280 local merchants (physical and online) plus 17 brands if gift cards in a period of 1 year.- Incorporated more than 1800 independent entrepreneurs to the myWorld´s multilevel business and certified 180 Marketers (network marketers) as an independent sales force of myWorld to promote the shopping community.-Moved the business from zero to an important presence of Colombia into myWorlds shopping community.

Bogotá D.C. Area, Colombia

- Develop the best sales and marketing collaborative team with the capabilities to provide all the support needed to achieve sales targets YOY for the Latin America Markets of my responsibility.-Unify the communications network managing aligning local versus regional processes in order to transmit a single message and one voice on the product, business opportunity, and incentives to entrepreneurs, consumers, and media with the "We are Amway" omnichannel campaign.-Streamline and consolidate the annual price change process into one, achieving an improvement of 5 points in the total margin Region LAS. -Manage the product development and launch of 4 local products produced by external suppliers for Amway Latin America (Nutrilite Drops, Ertia Splash, Ertia Sunscreen, BodyCare) working in coordination with Regulatory Affairs. -Lead the launch of the Essentials by Artistry skincare line, produced in Mexico and which quickly accounted for 20% of total sales in the region.-Run the Financial Analysis for the sales performance of the region by developing all the demand planning, product forecast, pricing definitions, profitability calculations and operating income contribution for the region, countries, categories and products.-Led a team of more than 60 people local and remotelly with a participative leadership and people management practices.

Bogotá D.C. Area, Colombia

- Lead the change management process from traditional Marketing to a Digital Marketing Team with a strong focus on omnichannel marketing activities, social selling, and digital tools with the achievement of a 60% online sales mix. -Achieve a brand awareness in Colombia, of 78% according to internal studies of the company, was one of the largest of the world for Amway meaning high recognition and reputation for the Amway business in Colombia compared to any other affiliate.-Generate a growth of 4 points of sale of nutrition products with the Nutrilite Brand under the Optimal Wellness program.-Successful launch of the new XS energy drink with incremental sales growth of 2% for the company. -Implement commercial and marketing strategies to double the number of businesses (retailers) classified as Marketers from 200 to 500.

Bogota,D.C., Capital District, Colombia

-Accomplishment of B2B sales target for more than 4000 channels across the country.-Servicing wholesale purchasing and sales needs for hardware, software and cloud services.-Execution of the technology product fair event called Intcomexpo (5 cities), negotiated financial resources with more than 20 brands to complete a budget of US $250 thousand dollars necessary for the execution of the tour. -RFP preparation and presentation for B2B businesses-Exceed in 150% the sales target of the event that was for US$2.5 M in sales.-Relationship building with Software and Hardware Partners as well as channels.-Good technology knowledge and management of the latest products and features available in order to provide the correct purchase recommendation or stablish strategies to fast sellout of products to prevent obsolescence or loss of value.

Colombia

-Lead the Marketing Operations team and later assumed the responsibility for leading the sales organization, both under the commercial area. During this period of time, the greatest achievement was to support a 200% sales growth compared to 2008 sales, with the correct implementation of the ¨Think Big¨Latam strategy and restructuring the organization to manage such increase in terms of training to the entrepreneurs, incentive plans, big events organization, planning of the incentive trips, bonus approvals, and recognition events and end of the month full support together with customer service. Great results for the 3-year double-digit growth YOY with positive COI.

Guatemala

- Lead the Central America Marketing Team based in Guatemala and with more than 50 outsourced members across the CA region, executing the Motorola Mobile Business Strategy for the brand across 5 countries and more than 15 mobile carriers in a coordinated, cost efficient, and high impact focus.-In charge of the Motorola sellout activities in coordination with the mobile carriers and tied to COOP funds to ensure mobile phone's fast rotation and replenishment of orders we achieved more than 40% market share for the brand with the launch of Motorola Razor, Pebble, Moto Q phones.-Develop local market research in order to keep a good track of product sellout, preffered brands and customer prefferences within the mobile products.-Develop and maintain strong Business to Business (B2B) relations with the customers (mobile carriers) across the region.-Work in conjunction with the commercial team in the preparation of RFPs to win technology projects required by cellular operators.

Bogotá

-Lead the Business Planning/Forecasting and Operations Management for Latin America North region which includes Mexico, Central America, Andean and Caribbean Countries establishing CPFR (Collaborative Planning, Forecasting, and Replenishment) processes with more than 25 mobile carriers to collect product demand across the region working together with the key decision-makers in the companies.-Ensure demand and supply synchronization in order to achieve a forecast accuracy of 90% and order fulfillment that help to meet double digit growth YOY since 1996.

Colombia

Responsible for the Management of the Billing Process and inventories of telecommunication services B2C paging.

Colombia

Management of all inventories counting and adjustments for raw materials, semifinished and finished goods.

Colombia

Management of diverse projects, processes, and procedures within the bank. Participated in the project for the fusion with Bank of Occidente.

Specialist, Project Management And Business Intelligence -Finalized

Master'S Degree, Management Of Telecommunication Companies

Master'S Degree, Sales And Marketing Operations/Marketing And Distribution Teacher Education, Sales And Marketing Specialist

Diploma Of Education, Project Management

Professional, Industrial Engineering

Leadership Of Excellence And Development, Organizational Leadership

Cross functional leadership program that lasted 8 months and that was executed in Moscow/Russia and Munich/Germany, virtual&presential mode.

Leadership Certification Program, Organizational Leadership

Cross functional Program for managers responsible for leading teams. 100% Virtual.

Executive Education, Executive Education- Building Competitive Advantage Through Operations

Presential Seminar at Boston Campus in recognition for being named Motorola Best Performer Employee Latin America North 2003