| ABOUT ME | 25 YEARS of professional experience in corporations such as Michelin (tire industry), Rede Globo (Brazilian main TV Broadcast), Fiocruz (Public Health Foundation), always working with negotiations, national and international purchases, foreign trade, until reaching the position of Purchasing Manager. In that journey, I learned about competence, collaboration, leadership, and much management: process, results, crisis, people, conflicts (who never), but mainly about PEOPLE, BEHAVIOR, COMMUNICATION, and SUSTAINABILITY.In 2017, I started a personal project focusing on People through the study of NLP (Neuro-linguistic programming), leading myself even further to Communication and Behavior, which I applied to my team focusing on Negotiation and Business Communication. Sustainability came through the purchasing area and ended up becoming a life purpose and a driven-purpose business.| WHAT I DO | I am now co-founder of Zada Di Sy (Zada Digital Sustainability) – a purpose-driven startup, developer of an app that works to transform an event into a SUSTAINABLE EVENT.| WHY | A sustainable event is a powerful marketing and communication channel in the journey of people identification with a brand, a style, with values, with a cause. It is an experience generator.| FACT | In our recent survey, we asked: “If you knew the event you want to attend is committed to being SUSTAINABLE, this engagement would motive you more to go?”95% of people marked “YES.” | HOW | I support entrepreneurs and organizations who want to communicate with their audience/attendees in another way; in a SUSTAINABLE way PLANNING a SUSTAINABLE EVENT.Sustainability | Positive impact | Sustainable Event | Purpose-driven Business | Entrepreneurs | Entrepreneurship | Conscious consumption | Event planning | Socio-environmental education | Sustainable event certification | ISO20121