Adriana Robledo Herrera Email & Phone Number

Laval, QC, CA

I was promoted in less than a year, expanding my responsibilities to oversee all English Canadian and Quebec brands. Now, I'm in charge of four brands rather than two, with a greater influence on national marketing strategies rather than focusing solely on local efforts. With a Marketing Coordinator now on my team, I’m able to focus on strategic.

Canada

• During my time in this role, I have achieved several key milestones that have positively impacted the business. Within two months of joining the company, I prepared and delivered a comprehensive local marketing.
• Lead digital marketing campaigns, collaborating with internal teams and agencies to ensure seamless execution.
• Act as the primary contact for franchisees, providing insights and guidance on local marketing strategies and analyzing campaign performance for continuous optimization.
• Innovate creative solutions to address emerging marketing challenges and develop engaging, impactful store POP materials.
• Oversee the marketing onboarding process for new franchises, ensuring brand alignment and introducing them to network resources.
• Manage online presence through social media, listings, and SEM tracking, while coordinating SEO enhancements with agencies.

• Develop high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives. Hired 3 people, lead and motivate them to advance employee engagement, and develop a high-performing.
• Created an avatar to personalize all marketing communications. I succeeded in finding the voice of my target audience so that they would feel understood and trusting of the brand. Depending on the business stage, I.
• Implement the different plans of action increasing sales organically and through paid advertisement.
• Designed and packaged all the products and offers in a way that speaks to my avatar's needs and desires. I constantly run analysis to find new sales opportunities and prepare an action plan (product or service), to.
• Plan, write, and design the content for each month (written posts, videos, lives, testimonials). I built an engaged community of people who are eagerly awaiting content that will lead to sales.
• Increased the brand's visibility and impact on social media (organic strategies increased page followers from 0 to 5K+ in one year, and engagement and sales increased by 40%). I started and grew two Facebook Groups.

• Help people with thyroid conditions to achieve healthier versions of themselves.
• Carry out initial consultations to conduct an assessment of their health and get a detailed case history from them.
• Explain the physiological impact of complex biochemical imbalances and nutritional deficiencies to help clients and answer any questions they may have.
• Agree on a personalized nutrition and lifestyle plan, which will include dietary recommendations, and may also include a nutritional-supplement plan and changes to lifestyle.
• Conduct follow-up review meetings to monitor and evaluate patient progress.
• Help clients to understand the link between their diet and their health.

Quebec

• Lead the Marketing and Sales function on a project basis, reporting to the Founder and Director. I was hired to create the marketing strategy for the next two years as well as to plan the sales department’s.
• Assist in gaining clarity on the axis of communication for the various brand avatars (personas) by leading alongside the Founder and Director when working with the various agencies involved to streamline all processes.
• Create and implement action plans to increase the brand’s visibility and impact on social media. Set up marketing funnels and a more advanced CRM to provide proper follow-up to leads in the client pipeline.
• Re-evaluated the content strategy to increase sales, and oversaw the creation of a full-year content plan for the weekly newsletter, as well as the implementation of the blog, all while lowering costs.
• Coordinated the agencies involved in the social media content creation by ensuring the communication axis is being followed; communicated with influencers to find brand Ambassadors.
• Plan and execute the Ads campaigns (funnels - copy and creative, and the ads copy and creative) maximizing the budget to increase the CTR and CPC.

Mexico

• Developed and implemented an annual training plan at all levels (Operational, administrative, middle management, managerial and executive positions), aligned with strategic objectives. Define, together with the owners.
• Promoted to national level total responsibility for the training department following the successful implementation of the e-learning platform.
• Generated training content for 80% of the organization's areas.
• Implemented a performance evaluation program and career plan (Design, launch, monitoring, evaluation, and improvements).

Mexico

• Oversaw the creation of internal communication strategies for change management, reengineering, and reinforcement of existing processes (creation, media coordination, launch, and monitoring). Managed the alignment of.
• Positioned the communication area as a strategic department for the business.
• Developed a communication campaign for the reengineering process nationwide. Achieved greater commitment of the staff to achieve the objectives.
• Implemented recognition programs linked to organizational values and achievement of objectives (improve organizational environment).
• Improved expectations for two consecutive years regarding the Annual Operations Convention (creative concept-linked to specific objectives, organization, venue and budget).
• Publication of printed magazine (before electronic).