GUESS BRASIL – LICENSED IN BRAZIL OF GUESS INCWomen's and men's clothing company, with 18 stores and e-commerce. Present in the main marketplaces and multi-brands.Responsible for the collection development and all the products lines of the brand in the Brazilian market. Management of the approvals process with the headquarter based in the USA and coordination of the suppliers.

Strategic consultancy focused on developing and implementing winning strategies of PREMIUM and LUXURY brands to the Brazilian market.

CJFASHION.COM - MARKETPLACE OF CIDADE JARDIM SHOPPIG MALL Direct participation in the development of the Cidade Jardim Shopping Mall Marketplace project, formatting the business model and infrastructure required for implementation.Responsible for developing and implementing the commercial strategic plan for launching the marktplace of Cidade Jardim shopping mall. The launch took place at the end of September 2018 with 40 partner brands and 10 more onbording brands for entry through… Show more CJFASHION.COM - MARKETPLACE OF CIDADE JARDIM SHOPPIG MALL Direct participation in the development of the Cidade Jardim Shopping Mall Marketplace project, formatting the business model and infrastructure required for implementation.Responsible for developing and implementing the commercial strategic plan for launching the marktplace of Cidade Jardim shopping mall. The launch took place at the end of September 2018 with 40 partner brands and 10 more onbording brands for entry through December of the same year, and with 6 other brands signed to start operations in March 2019. Show less

FARFETCH-FASHION LUXURY MARKETPLACE - Global Marketplace focused on luxury with exclusive technology and logistics. Allowing members to partner with more than 700 of the world's best boutiques and luxury brands.Responsible for developing and implementing the sales strategy for the Brazilian market for domestic and international brands as well as export;Selection of brands and products, prices and margin contribution negotiation, Development and implementetion of promotional calendar… Show more FARFETCH-FASHION LUXURY MARKETPLACE - Global Marketplace focused on luxury with exclusive technology and logistics. Allowing members to partner with more than 700 of the world's best boutiques and luxury brands.Responsible for developing and implementing the sales strategy for the Brazilian market for domestic and international brands as well as export;Selection of brands and products, prices and margin contribution negotiation, Development and implementetion of promotional calendar along with partner brands;Development of the relationship with suppliers to promote each brand within the marketplace; Results – 54% sales growth in 2016 and 69% in 2017, making the company profitable for the first time in April 2017. Show less

COQUELUX - Second largest internet shopping club in Brazil, focused on the luxury market in the segments of fashion, accessories, home design, cosmetics and gastronomy.Final position: Buyer and Sales Director . (from Jan/2014 - Dec/2015)Initial position: Buyer and Sales Manager – Fashion (Nov/2010 - Dec/2013)Development and implementation of the strategic plan for domestic market of the concept for e-commerce shopping club; Team development and implementation of the… Show more COQUELUX - Second largest internet shopping club in Brazil, focused on the luxury market in the segments of fashion, accessories, home design, cosmetics and gastronomy.Final position: Buyer and Sales Director . (from Jan/2014 - Dec/2015)Initial position: Buyer and Sales Manager – Fashion (Nov/2010 - Dec/2013)Development and implementation of the strategic plan for domestic market of the concept for e-commerce shopping club; Team development and implementation of the strategy;Strategy development to accommodate new inventors' requirements: Intel in 2012 and Vendas Privadas in 2014.Results: in Dec/2015, the company reached 500 partners and 1 million active customers. Show less

VALOR LUXURY LAB - Marketing consulting firm, retail, fashion management and luxury specialized in international licenses.Projects:Aramis – Project Aramis women's Fashion – development of Summer collection 2010/11, marketing plan, sales campaign communication. Results: 40% sales increase compared to previous collection.Project length: Jan - Jul/2010ISABELLA GIOBBI – marketing and sales restructuring, collection planning and purchasing. Fashion business coaching to… Show more VALOR LUXURY LAB - Marketing consulting firm, retail, fashion management and luxury specialized in international licenses.Projects:Aramis – Project Aramis women's Fashion – development of Summer collection 2010/11, marketing plan, sales campaign communication. Results: 40% sales increase compared to previous collection.Project length: Jan - Jul/2010ISABELLA GIOBBI – marketing and sales restructuring, collection planning and purchasing. Fashion business coaching to company's executives.Results: opening of 2 new stores in prime locations and 270% increase of the monthly sales compared to same period of previous year.Project length: Jul - Dec/2010 Show less

MAKENJI - Apparel retail company focused on the premium segment, market leader in the southern region of Brazil. At the time, the group operated with 40 stores in the states of Paraná, Santa Catarina and Rio Grande do Sul.Responsible for purchasing and product development team. Creation and development of collections and adequacy of product lines for the target audience. Negotiations on purchases and budget supervision.Results: growth sales of 15% in 2018 and 11% in 2009.

ADRIANA ROSSETTI JEWELRY- Jewelry importing company from Brazil based in New York, selling to multi-brand stores in different regions, such as Searle, Big Drop, Scoop, The Yellow Door and Intermix.Responsible for collection development and brand strategic planning for the US market, product management, purchasing, marketing and sales.

MAKENJI – Clothing retail company in the South of Brazil, at the time with 30 women stores and 25 men stores.Creation and development Makenji brand products. Development of stores' layout, visual merchandising and collections;Creation and execution of a marketing positioning plan of Makenji brand segmented by Contemporary, Casual and Jeanswear;Stores' sales people training with respect to new collections;Results: 22% sales growth in 2002, 18% in 2003 and 15% in 2004.

CLUB CHOCOLATE – Women clothing retail company from Rio de Janeiro associated with an European group (Riopele - Portugal), operating 16 stores in São Paulo and Rio de Janeiro.Responsible for the international purchasing department implementation. Purchase of imported textile for manufacturing upscale products. Also responsible to initiate imports of international brands, such as Blue Marine, Roberto Cavalli, Max Mara, Celine, Alberta Ferretti, Bally, Earl Jeans and Nicole… Show more CLUB CHOCOLATE – Women clothing retail company from Rio de Janeiro associated with an European group (Riopele - Portugal), operating 16 stores in São Paulo and Rio de Janeiro.Responsible for the international purchasing department implementation. Purchase of imported textile for manufacturing upscale products. Also responsible to initiate imports of international brands, such as Blue Marine, Roberto Cavalli, Max Mara, Celine, Alberta Ferretti, Bally, Earl Jeans and Nicole Miller;Fashion designer for the Chocolate brand. Show less

CHETOCHINE CONSULTING GROUP - French consulting company specialized in strategy, market research and communication.Responsible for coordinating marketing research development and participation in the conclusions of strategic marketing plans.

ALLIANCE INTERNACIONAL - Licensee of "Jean Philippe Fragrances" - US-based cosmetics manufacturer. Also licensee of "Paris Elisées" - company exporting and distributing French cosmetics.Responsible for local product development, communication campaigns and imports.

OshKosh B'Gosh Brazil - Licensee of US brand of children's clothing.Responsible for the development of the product line for the Brazilian market as well as local purchases of raw materials and imported supplies.Internship in Wisconsin, United States, between March and July, 1994.