Adriana Leber Email & Phone Number

Lead the planning and execution of online and in-person Continuing Medical Education (CME) programs for healthcare practitioners across a broad range of therapeutic areas in collaboration with the Grants, Marketing and Logistics teams. Work closely with KOLs, Chairs and Steering/Planning Committees to develop educational content. Manage programs deadlines and budgets to include program agendas, abstracts, posters, and enduring activities for major annual meeting and single or multiple-day programs, in both virtual and in-person formats.

Supported the program development for three major annual healthcare congresses from the education and accreditation perspectives, including Chairs, Scientific Committee and Faculty management.

Provided strategic direction and leadership for administrative, operational, and financial aspects of alumni relations and outreach activities, including large-scale alumni events, marketing campaigns, lifelong learning opportunities, and referrals. KEY ACHIEVEMENT★ Led a collaborative, cross-functional team of nine staff and five contractors in planning and executing the 2021 Commencement event within three months, enabling 3.8K students to graduate virtually in late June.

Strategized and executed marketing/brand programming to develop and drive continuous improvement across multiple virtual and in-person medical educational programs, meeting all relevant project deadlines and financial targets.KEY ACHIEVEMENTS★ Deployed strong written/verbal communication skills to collaborate with planning committees, vendors, and senior decision-makers in developing the strategic roadmap and event calendar for educational programs in line with budgetary needs.★ Trained, motivated, and supported key cross-functional teams in the development and implementation of programs while delivering monthly progress reports to leadership to facilitate strategic decision-making in a fast-paced environment.

United States

Delivered comprehensive operational leadership for the creation and implementation of innovative customer education programs and training initiatives, online education materials/resources, and educational events.KEY ACHIEVEMENTS★ Leveraged critical insights from market and competitive analyses to design a portfolio of programs aligned with the latest trends in medical education and tailored to varying customer requirements in terms of length and course content. ★ Cultivated strong relationships with a variety of stakeholders - such as customers, sales territories, other internal departments, and leadership – to enable the seamless development and execution of medical education programming.★ Oversaw strategic planning and management of all operational and logistical aspects of educational events, including major conventions, regional/local meetings, and tradeshows.

Irvine, Ca

Added responsibilities:Provided leadership and development strategies to reestablish and sustain grant attainment process. Successfully identified, qualified, cultivated, solicited and stewarded relationship development and management with key grantors. Managed the full process to secure exhibitors, including all related operational and marketing needs. KEY ACHIEVEMENTS★ Worked cross-functionally in developing program materials and communications in compliance with relevant regulations while performing regular evaluations of educational programs to maintain consistent quality in content and teaching. ★ Directed the redevelopment and growth of the grant attainment process, including identifying, qualifying, and building robust relationships with key grantors. Secured $750K in grant funding from Commercial Supporters.★ Managed and optimized the end-to-end process for securing exhibitors, providing support for operational and marketing needs as required. Achieved $225K in exhibitor revenue.

Irvine, Ca

Planned and executed Continuing Medical Education (CME/CE) programs and conferences, with full responsibility for programs budgets and deadlines as well as compliance with local/state/national regulations and accreditation standards. KEY ACHIEVEMENTS★ Worked cross-functionally in developing program materials and communications in compliance with relevant regulations while performing regular evaluations of educational programs to maintain consistent quality in content and teaching. ★ Directed the redevelopment and growth of the grant attainment process, including identifying, qualifying, and building robust relationships with key grantors.★ Managed and optimized the end-to-end process for securing exhibitors, providing support for operational and marketing needs as required.

Irvine, Ca

Spearheaded multiple multi-function projects – including sales and marketing strategy development, market research and analytics, and marketing materials creation – relating to critical care product development, launches, promotions, and pricing.KEY ACHIEVEMENTS★ Performed in-depth regional, national, and international market research to produce data and insights in support of product development strategies, product portfolio optimization, and competitive activity tracking.★ Utilized insights from market research to set goals and inform the development, execution, and continuous improvement of sales and marketing strategies for existing critical care products.★ Partnered with US and global sales teams on the design, development, and distribution of marketing materials – including animations, educational materials, websites, portals, and e-learning modules - for product launches and marketing plans. Increased marketing/advertising materials approval by 15%.Other Clients: 3V07 / Institute for Healthcare Advancement

Irvine, California

Coordinated cross-functional project teams in executing technology implementations/upgrades and global compliance programs to improve logistics operations across four business units operating in the US, LATAM, Asia, and the Caribbean.KEY ACHIEVEMENT★ Achieved significant operational efficiencies and reductions in Customs clearing times, resulting in increased sales and Top Talent classification within the organization.

Irvine, California

Compiled and analyzed data to assess competition and diagnose trends for cardiac and vascular applications as well as new product development and acquisition potential. (2002 to 2004)

Online College Of Business - Master'S Level

Prepared and delivered graduate-level courses on project management, organizational management, marketing management, and cross-cultural management for the university’s MBA program. Successfully taught 30 courses of 15-18 students per class.

La Habra

Led the development and implementation of a marketing and PR campaign for the company’s core products and services, including a 7-health book series, health literacy conference, health literacy consulting service, and community benefit program.KEY ACHIEVEMENT★ Executed a national awareness campaign, in addition to developing and administering content for the website and social media platforms and driving email/direct mail campaigns.

Irvine, California

Managed the high-profile Taco Bell account encompassing TV, radio and print advertising strategies. Conducted in-depth market analysis. (2001 to 2002)

Irvine, California

• Effectively managed Client businesses that included accounts such as General Mills (package goods), Gateway Country (technology) and Tampico (beverage)• Coordinated TV, radio, and print production projects in conjunction with Account Supervisor.• Participated in the development of strategic plans and supported the execution of programs and tactics for each one of these Clients.

Master'S Degree (Coursework Completed), Education

Master'S Degree, Organizational Management (Strategic Planning)

Activities and Societies: Hispanic/Spanish Club

International Business, Business

Activities and Societies: Hispanic / Spanish ClubMinor in Spanish Graduating Dean's List

Global Logistics Specialist, Supply Chain

Project Management Certificate, Business Administration And Management, General

Medical Product Development, Medical Devices